Cynthia Laselva Montanhani
London
Summary
Detail-oriented team player with strong organizational skills provides excellent customer service and works to carry out events to highest of standards. Knowledgeable and experienced in budgeting, vendor management and event planning. Multi task expert also provides experience in digital marketing and social media campaigns.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Segment Marketing Manager
Lyca Mobile Group
London
04.2022 - Current
- Developed and implemented marketing strategies to use for campaigns and promotions.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Worked with graphic designers and writers to establish theme and tone for content.
- Used data analytics to track lead generation campaigns and improve quality.
- Performed market segmentations, targeting and positioning for each product line.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Launched successful influencer marketing campaigns that achieved goals for increased brand awareness.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Student Recruitment Consultant
Global Visa Support
London
05.2021 - 04.2022
- Created recruitment marketing campaigns to attract and engage potential candidates.
- Screened and interviewed candidates to evaluate potential courses' qualifications.
- Skilled at working independently and collaboratively in a team environment.
- Lead development through calls and emails to potential clients;
- Translate content (English to Portuguese) to the website and social media.
- Focus on selling the right package to the right student.
- Ability to empathize and understand students' individual needs.
- Excellence in customer service.
- Knowledge on HubSpot, Slack and Asana.
Event Coordinator
Shangri-La Hotels Group
London
11.2019 - 05.2021
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Trained and supervised staff required for events.
- Coordinated florists, photographers, and musicians for events.
- Inspected event facilities to confirm conformance to customer requirements.
- Developed post-event reports to determine effectiveness of each event.
- Ensure that the customer's expectations are met.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Consulted with customers to determine objectives and requirements for events.
Event Specialist
H10 Hotels
London
10.2017 - 11.2019
- Managed event logistics and operations.
- Interviewed clients to understand event scopes of work and establish budgets.
- Coordinated event planning, bookings and logistics while monitoring budgets and writing proposals.
- Anticipated event requirements and handled numerous concerns in advance for smooth day-of execution.
- Developed integrated event strategies and conducted on-site events management and follow-up after events.
- Provided exceptional customer service to all guests and escalated concerns where needed.
- Oversaw event operations to keep running smoothly.
- Improved future events by evaluating successes and failures of previous private and corporate gatherings.
Assistant Manager
Real Transfer Money
London
10.2016 - 10.2017
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Mentored team members to enhance professional development and accountability in workplace.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Responded to emails and other correspondence to facilitate communication and enhance business processes.
- Answered phone calls and addressed customer questions and concerns to promote satisfaction and continued business.
- Attended meetings, took notes and tracked action items.
- Provided general administrative support including scheduling meetings, making travel arrangements and managing documentation.
- Handled bills and invoices and completed appropriate actions.
Digital Marketing Consultant
AdClick
Porto
07.2015 - 12.2015
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Implemented new strategies to improve click-through rates and conversion.
- Optimized website content and images to improve search engine rankings.
- Devised effective link-building campaigns to increase website authority and visibility.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Digital Content and Social Media Manager
Alpha FM Radio
São Paulo
01.2011 - 09.2014
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Approved, reviewed and edited content flowing to website.
- Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Preparation of the editorial content of the weekly newsletter.
Event Planner
Múltipla Events
São Paulo
01.2009 - 09.2014
- Managed event logistics and operations.
- Coordinated schedules and timelines for events.
- Established working relationships with clients by organizing various events.
- Consulted with customers to determine objectives and requirements for events.
- Developed post-event reports to determine effectiveness of each event.
- Inspected event facilities to confirm conformance to customer requirements.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Brainstormed and implemented creative event concepts and themes.
Human Resources Assistant
Montval Sat Gerenciamento de Riscos
São Paulo
08.2007 - 01.2009
- Organized new employee orientation schedules for new hires.
- Monitored employee attendance and performance to verify punctuality and absences, addressing issues in accordance with company policies and procedures.
- Filed paperwork, sorted, and delivered mail and maintained office organization.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Screened applicant resumes and coordinated both phone and in-person interviews.
- Processed employee termination paperwork at direction of supervisory staff.
- Responded to employee inquiries regarding benefits and other HR topics.
Education
Bachelor's - Communication Studies
Pontifícia University Catholic of São Paulo
São Paulo, Brazil 02.2008 - 12.2012
Skills
Marketing promotions
Overseeing segments
Events logistics management
Project Management
Vendor and contract negotiations
Staff Management
Microsoft Outlook, Word and Excel
HubSpot
Asana
Certification
Certificate in The Fundamentals of Digital Marketing
Timeline
Segment Marketing Manager
Lyca Mobile Group
04.2022 - Current
Student Recruitment Consultant
Global Visa Support
05.2021 - 04.2022
Certificate in The Fundamentals of Digital Marketing
05-2020
Event Coordinator
Shangri-La Hotels Group
11.2019 - 05.2021
Event Specialist
H10 Hotels
10.2017 - 11.2019
Assistant Manager
Real Transfer Money
10.2016 - 10.2017
Digital Marketing Consultant
AdClick
07.2015 - 12.2015
Digital Content and Social Media Manager
Alpha FM Radio
01.2011 - 09.2014
Event Planner
Múltipla Events
01.2009 - 09.2014
Certificate in Web Design
09-2008
Bachelor's - Communication Studies
Pontifícia University Catholic of São Paulo
02.2008 - 12.2012
Human Resources Assistant
Montval Sat Gerenciamento de Riscos
08.2007 - 01.2009