Theatre and Acting
Matthew Platt
Group Agency Sales Director
Canterbury
Summary
Group Head of Agency Sales with extensive agency contacts, at all levels, across all major UK agency-holding groups.
Have developed key leadership experience in managing high performing sales teams to reach and exceed targets.
Focused on providing a professional service and challenging current thinking to help deliver excellent digital campaign performance. My approach is to become a valuable partner for clients and their agencies to help drive long-term business.
Overview
13
13
years of professional experience
Work History
Group Head - Agency Sales
Seedtag
06.2019 - Current
- Have successfully built a high performing sales team across the Omnicom group & Dentsu after joining Seedtag as an individual contributor Sales Director in 2019. Promoted to current Group Head role in 2022.
- Lead Agency trading discussions, Joint Business Partnerships and developing new business with agency planning and programmatic teams.
- Growth of group trading from zero to €2m revenue achievement individually and then €3m as a team in 2023.
- Developed partnerships with Adylic, JBP with Diageo, and many successful campaigns and growth with OmniGov, Specsavers, VW Group, JP Morgan , Kelloggs, Intel and many more
- Manage team to achieve individual and team targets through SMART goals and market knowledge and passion for generating new business wins.
Buyer Development Director
OpenX
12.2017 - 01.2019
- Individual contributor, consultative sales role across the UK programmatic landscape including agencies, ATDs Consultancies and Advertisers
- Established and built relationships for OpenX with the likes of Havas (e.g.$500k PMP deals), GroupM, Omnicom and Publicis
- Strong experience in creating go-to-market strategy for PMP, Targeted Exchange and white label deals with buy-side, leading all aspects of top tier buyer relations
- Demonstrated passion for ad-tech running regular educational sessions and guidance to the buy side on subjects such as GDPR, bid-caching, header-bidding and supply side integrations
- Bringing together best practice in account planning and forecasting to provide overall analysis of the UK market and opportunities for OpenX providing strong business judgement
- Developed partnerships with data and creative businesses to build revenue.
Group Head - Agency Sales
YuMe
09.2016 - 10.2017
- Leading, mentoring and motivating a sales team across Group M, Publicis, independent agencies and client direct
- Responsible for £2m worth of revenue across the business
- Establishing programmatic relationships with agencies, trading desks and programmatic business units to promote the YuMe multiscreen DSP and supply offering
- Driving revenue growth for new formats and channels like 360 video and Connected TV
- Introducing the YuMe offering to international teams within agencies and running multi market campaigns.
Group Head - Agency Sales
Sizmek
01.2014 - 06.2016
- Leading a team responsible for $5m + worth of revenue
- Personally responsible for $2m worth of revenue and driving the team towards achieving these goals, launching new revenue streams via new beta test products
- Responsible for accurate forecasting, product demonstrations and running QBRs
- Successfully delivered 20% over target growth for the UK business within my agency team in 2015
- Brought in substantial new business from independent agencies and direct client wins
- This included retail; travel, gaming wins for example PlayStation, Target Media (now Havas Ents Division), Nissan, Rolex etc
- Worked on establishing holding group level trading arrangements based around rebate and volume deals to develop long-term new business
- Developed and sold in partnerships with other digital media businesses
- Vast experience selling ad-server technology and comfortable speaking about digital trends and latest thinking across areas such as cross-device tracking and measurement, advanced attribution, HTML5 creative, and the changing tech landscape
- Programmatic experience selling into agency trading desks and biddable teams across agency groups
- Selling both the Sizmek Vantage and StrikeAd mobile DSP capabilities and winning campaigns leading to deep partnerships.
Senior Sales Manager
Sizmek (formerly Mediamind)
09.2012 - 12.2013
- Responsible for achieving sales targets across an agency patch comprising Group M and Omnicom agencies with $750k + revenue target
- Working across clients like Rolex, Unilever, Chanel
- Successfully sold increase in service payments across these accounts to help reach targets and provide improved revenue streams
- Promoted to Group Head through strong performance, exceeding targets and bringing in substantial business for the Mediamind managed service programmatic team.
Account Director
Collective Media
10.2010 - 08.2012
- Personally responsible for engaging and driving revenue from Group M / WPP agencies and their trading desks alongside leading independent agencies
- Successfully launched a new brand and business in the UK from a zero revenue customer base in October 2010 to exceed £750k worth of revenue by November 2011
- Project managed innovative rich media builds across clients including Sky, Unilever, Ford, and a wide range of entertainment clients
- Experience selling the latest technology, including dynamic creative optimisation, interactive pre-roll, audience data, lookalike targeting into agencies
- Worked across CPE, direct response and brand awareness campaigns delivering on KPIs and providing valuable audience insights.
Education
BA (Hons) History and Politics -
University of Lancaster
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Queen Mary Grammar School, Walsall
Skills
Multitasking
undefinedReferences
References available upon request
Interests
Sports
Travel
Timeline
Group Head - Agency Sales
Seedtag
06.2019 - Current
Buyer Development Director
OpenX
12.2017 - 01.2019
Group Head - Agency Sales
YuMe
09.2016 - 10.2017
Group Head - Agency Sales
Sizmek
01.2014 - 06.2016
Senior Sales Manager
Sizmek (formerly Mediamind)
09.2012 - 12.2013
Account Director
Collective Media
10.2010 - 08.2012
BA (Hons) History and Politics -
University of Lancaster
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Queen Mary Grammar School, Walsall
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