Crystal Manias

As Principal Account Manager, adeptly overseeing a portfolio of Enterprise clients, comprising Tripadvsor’s highest revenue-generating Hotels and OTAs. Primary responsibility is to ensure these clients grasp the full-spectrum of services and effectively generate revenue across a suite of products, including: Metasearch, Sponsored Placement (SP), and Business Advantage.

Key achievements:

• Driving Substantial Growth and Strategic Campaign Management: orchestrated consistent +200% avg quarterly revenue growth (USD 1mio) for top partners. Managed and optimized strategic SP campaigns, overseeing an average total book of business amounting to USD 6mio
• Enhancing SP Product and Revenue: contributed to +130% increase in SP product revenue since 2021 through multiple initiatives, such as successfully training the Enterprise and cross-functional teams; developing comprehensive supporting material to facilitate Sales teams in selling; managing and optimizing partner campaigns
• Process Optimization and Collaboration: streamlined processes improving collaboration between Sales and Product teams for efficient feedback sharing, and actively participated in the creation and testing of new reporting tools, such as a growth opportunity report for market expansion
• Talent Acquisition: actively participated in the interview process for hiring top performing individuals for the roles of Senior Account Executives and Account Managers, contributing to more than 15 successful interviews

Spearheaded campaigns for diverse Key Accounts within the Hotels division, focusing on adaptability during challenging times. With a resilient and positive mindset, cultivated robust client relationships. Strategic focus was on minimizing pandemic impacts resulting in identifying growth opportunities and empowering clients to effectively engage with qualified travelers.

Key achievements:

• Growth: increased product adoption for top partners, resulting in avg 150% investment increase YoY in 2021, by cultivating robust and trust-laden relationships with clients through the application of dedicated account management skills
• Enabled the adoption of cutting-edge product developments by promoting and coordinating the implementation of tracking pixels, allowing partners to use automated campaign optimization tools, leveraging machine learning and data
• Demonstrated a remarkable ability to adapt, prioritize and swiftly deliver positive results in alignment with the evolving needs and requirements of the company

Responsible for managing Metasearch product strategy for French and Spanish-speaking accounts, and overseeing a portfolio generating 12 million in revenue annually. Demonstrated strategic leadership leading to groundbreaking programming application implementation, significantly enhancing revenue for both clients and Tripadvisor.

Key achievements:

• Delivered consistent growth on metasearch product for my top accounts, with an average of +50% increase in investment YoY
• Global Growth and Expansion: elevated product adoption rates by onboarding key partners to newly developed solutions on our platform, contributing to global market penetration to 100%
• Implementation of GROW model: established the application of the GROW model, optimizing the delivery of impactful initiatives and ensuring a strategic approach to achieving revenue goals
• Strategic Revenue Model Innovation: pioneered the introduction of a new revenue model globally, introducing CPA with strategic partners.
• Process Improvement: proactively identified and addressed areas for improvement within existing processes
• Leadership in Event Planning: played a pivotal role in planning, organizing, and executing the inaugural Discounter Summit in London

As Global Brand Account Manager, I developed key client accounts, aligning activities with tailored digital strategies. Proactively identifying performance improvement opportunities, steering projects, and upholding brand consistency, I played a pivotal role in enhancing worldwide initiatives for international brands. My focus on analytics and reporting ensured insightful analyses and optimized campaign performances within the expansive worldwide network.

Available upon request

Available upon request