Summary
Overview
Work history
Education
Skills
Affiliations
Certification
References
Timeline
Generic
Crystal Kirkley

Crystal Kirkley

Elstree & Borehamwood

Summary

I begin by putting myself in my client’s shoes with each event I create. I want every detail of their vision to be meticulously crafted, every challenge anticipated and met with a smile, and every guest to feel that they’re experiencing something a bit special.


This has been my approach from the first event I worked on as an Events Assistant 24 years ago. It has stayed with me to this day as my career developed in the Events and Hospitality industry.
I've had the privilege of working in a variety of settings, from venue side, working with both boutique and larger luxury venues to client side running corporate events, and most recently, agency side, working in various roles for a number of different clients..


My journey has been one of continuous learning and adapting, always with the goal of creating standout events that leave a lasting impression.
What makes me different? It's the joy I find in the process and the connections I build with clients and teams, I can manage teams of people as well as work independently. I don't just plan events; I create experiences that people remember and talk about long after the last guest has left. And, I have fun and passion doing it, which I believe translates into a better experience for everyone involved.

Overview

14
14
years of professional experience
1
1
Certification

Work history

Senior Project & Events Manager

Brandfuel - Contact Role
London
10.2024 - 02.2025
  • Worked on a variety of projects across a number of teams over a 5 month contract
  • Supported on projects for large corporate brands
  • Event logistics such as liaising with venues, venue searches, schedules, and guest and crew management
  • Used internal platform, Procim to manage budgets (£250,000) and timelines
  • Worked alongside the creative and production teams and supported in creating pitches for new and existing clients
  • Worked onsite delivering events in the UK and abroad including, World Economic Forum in Davos, Switzerland

Head of Events

The Engine Rooms
Highgate
04.2021 - 09.2024
  • Managed medium to large-scale events from initial planning to successful completion.
  • Efficiently organised events in detail, meeting timelines, managing budgets and delivering events onsite
  • Secured and organised over 200 events from private parties to corporate events including luxury brands
  • Built the Events department up from scratch. Implemented pricing structure and venue layout to maximise space and increase profits
  • Marketing - organised all marketing collateral, images, videos and event packages.
  • Showcased facilities to prospective clients through in-person visits and marketing resources.
  • Business Development - Researched new business opportunities and strategies. Developed relationships with customers, clients and partners to generate repeat business.
  • Brought in gross profit of over £350,000 for a start up venue (within the first 3 years), ranging over 150 events year
  • Meeting clients face-to-face, hosting showcases, generating new leads and prospective customers
  • Line Management - Managed team of event coordinators and admin assistants including quarterly reviews, performance reviews and day-to-day supervision
  • Prepared, monitored and maintained marketing budgets, KPI's and companies projections for year ahead.
  • Supervised and built relationships with external contractors to achieve successful events. Collaborated with a number of external suppliers to bring in more business

Event Planner

Bloomberg L P
11.2017 - 02.2020
  • Meetings with stakeholders and clients to discuss the project in hand
  • Organising the event end to end, taking into consideration certain language barriers, security restrictions and cultural requirements
  • Working with the Philanthropy and Financial services departments running their event within Europe and Internationally
  • Delivering all onsite events within the UK and Internationally
  • Budget planning/forecasting for events and activities
  • Creating, designing and implementing marketing strategies
  • Hiring and working with external production companies / Event design
  • Working with external caterers on bespoke menus
  • Speaker management - Looking after high speakers such government officials and members of the countries Royal families whilst and adhering to the regulations of the business and the speakers needs
  • Working on Tradeshows and Exhibitions to successfully deliver the brand and product to clients
  • Keeping all aspects of the event on brand with the company's ethos
  • Handled unexpected issues promptly, minimising disruptions during events.
  • De-briefing post event and pre-planning for repeat events. Collected and analysed event feedback to measure success of events and identify areas for improvement.

Event Director

Two Fish Events
London
03.2015 - 11.2017
  • Organising private and corporate events from the initial enquiry stage, working with clients individual needs for each event
  • New Business Development, Marketing strategies and campaigns
  • Delivery of Events on the day – running and overseeing all corporate and private events.
  • Managing the team, recruiting staff and allocating agency staff for specific projects
  • Contract agreements with new suppliers and other third party organisations
  • Social media – Managing social media for Two Fish, updating and creating content
  • Ensured timely completion of all pre-event preparations, coordinated closely with venue management teams and suppliers.

Event Manager

Altitude London
04.2011 - 02.2014
  • Post Sales client management, planning and delivering the event according to their exact specifications
  • Adding value through my creative input around decor, theming, catering options
  • High standard of communication with clients via emails, meetings and telephone
  • Sourcing and booking sub contractors such as entertainment, DJ's, Florists
  • Menu tastings and managed menus from in house caterer
  • Creating floorplans, running orders, AV specs
  • Invoice and Purchase order Management as well as budget management
  • Working closely with all in-house departments with regards to upcoming events.


Prior to 2011, I have worked for Morgans Hotel Group (both Sanderson & St Martins Lane Hotels), Supperclub and Purple Panther Events.


Before that, I worked in the Caribbean running Weddings and Corporate events for two high profile venues

Education

GCSEs -

Queen Elizabeth Girls School
London

Skills

  • Customer service and Interpersonal skills
  • Project management - overseeing teams of event staff
  • Organisation and planning expertise
  • Team Leadership
  • Project and Operational Management
  • Highly developed communication and problem-solving skills
  • Individual and team leadership skills
  • GDrive / Excel / PowerPoint / Ivvy booking system / Procim
  • Decision making
  • Innovative and adaptable
  • Managing expectations and presenting viable solutions
  • Multitasking
  • Time management and Event budgeting
  • Deadline-driven
  • Committed with a positive “Can do” approach
  • Maintaining relationships with clients and key stakeholders
  • Empathy and strong work ethic values
  • Creative and “Out of the box” thinker
  • Administration and IT skills
  • Written and verbal communication
  • Computer and IT (Excel, PowerPoint & Word)
  • Presentation both digital and verbal
  • Project management - floor plans, budgets, schedules etc
  • Email, diary and travel management

Affiliations

  • World travel and Culinary arts
  • Charitable causes, Philanthropy projects & volunteering
  • Entrepreneurial projects and opportunities
  • Music and Quality time with my Family and creating new and fun experiences

Certification

  • Foundation certificate in Food Safety and Health & Safety
  • First Aid trained
  • Fire Marshall
  • 6 weeks training in wine and food knowledge as well as problem solving and restaurant etiquette
  • Short course in communication, organisation skills and greeting Foreign dignitaries
  • Seminars on events etiquette, growing your business relationships and personal presentation

References

References available upon request.

Timeline

Senior Project & Events Manager

Brandfuel - Contact Role
10.2024 - 02.2025

Head of Events

The Engine Rooms
04.2021 - 09.2024

Event Planner

Bloomberg L P
11.2017 - 02.2020

Event Director

Two Fish Events
03.2015 - 11.2017

Event Manager

Altitude London
04.2011 - 02.2014

GCSEs -

Queen Elizabeth Girls School
Crystal Kirkley