Cristina Pereira
Cambridge,Cambridgeshire
Summary
Commercially focused Buyer with over 10 years of experience across procurement, supplier negotiation, contract management, stock control, and category planning.
Experienced in managing supplier relationships, negotiating pricing and terms, identifying cost-saving opportunities, and ensuring product availability in fast-paced environments. Strong background in hospitality and food service, with a practical understanding of operational requirements and customer needs.
Skilled in analysing sales trends, forecasting demand, managing contracts, improving supplier performance, and supporting business growth through effective purchasing strategies.
Known for being commercially aware, relationship-driven and with the ability to work cross-functionally across operations, finance, and supplier teams
Overview
28
28
years of professional experience
1
1
Certification
Work history
Buyer and New Business Development Manager
Grounds Cafe
Cambridge
2007.11 - Current
• Manage supplier relationships across multiple product categories;
• Monitoring stock levels and demand forecasts to maintain product availability;
• Introduce new suppliers and products to support business growth;
• Manage contracts, supplier reviews, and performance meetings;
• Analyze sales data and purchasing trends to improve buying decisions;
• Work closely with operations teams to reduce waste and improve efficiency;
- Analyze market trends to anticipate product demand;
- Work closely with marketing department, develop effective promotional strategies for products.
- Monitored market fluctuations to make informed buying decisions.
- Attended trade shows, building strong network within industry Managed annual purchasing budget of £1.5M across multiple product categories.
- Managed 40+ supplier accounts.
- Project Managed opening of 11 new coffee shops.
- Secured public sector tender for 5 new sites, driving business expansion and revenue growth.
Regional manager
Base Co. - Dudalina Group
Balneario Camboriu, Brazil
1997.12 - 2002.06
• Started as Sales Assistant in men's fashion retail store, providing excellent customer service and supporting daily store operations;
• Promoted to Assistant Manager within three months in recognition of strong performance, leadership skills, and commercial awareness;
• Supported store management with staff supervision, visual merchandising, stock control, cash handling, and sales targets;
• Helped train and motivate team members to deliver high standards of customer service and achieve business objectives;
• Progressed to Regional Manager Support after one year as business expanded rapidly;
• Assisted with opening 10 new stores, including recruitment, training, merchandising, stock setup, and operational readiness;
• Worked closely with regional management teams to ensure consistent standards across multiple locations;
• Supported high-performing stores in improving sales, customer experience, and operational efficiency;
• Developed strong experience in retail operations, team leadership, and fast-paced multi-site support within growing fashion brand;
Education
BA - Business Management
Anglia Ruskin University
CambridgeSkills
- Public Procurement
- Strategic Sourcing
- Contract Negotiation
- Supplier Management
- Supply Chain Management
- Cost Reduction Strategies
Affiliations
- Travelling, Running, Gym and Cooking.
Languages
Portuguese
Native
English
Fluent
Spanish
Advanced
Certification
Basic Hygiene Foods Certificate Level 3
Timeline
Buyer and New Business Development Manager
Grounds Cafe
2007.11 - Current
Regional manager
Base Co. - Dudalina Group
1997.12 - 2002.06
BA - Business Management
Anglia Ruskin University