Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
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Cristina Pansini

Digital Designer | UX/UI Specialist | Creative Strategist
London,UK

Summary

Senior UI/UX Designer and Visual Strategist with a passion for blending brand storytelling, design systems, and human-centered thinking to design high-impact digital solutions that convert and connect across industries. Specializing in translating complex problems into elegant, scalable interfaces quickly. Proficient in Figma and Adobe CC, leveraging a background in cognitive psychology to expertly align user needs with business objectives.

Overview

4
4
years of professional experience
3
3
Languages

Work History

UI and UX Designer

Homesearch Ltd
London, England
04.2025 - 07.2025
  • Streamlined end-to-end user journeys across three B2B SaaS products -AutoProspector, Insight, and ReContact - leading to a 20% increase in feature adoption within the first release cycle.
  • Worked with design teams, project managers and business analysts to create intuitive and easy-to-use software.
  • Delivered over 50 high-fidelity screens and interactive prototypes in Figma, with 100% dev handoff accuracy and minimal design QA revisions.
  • Streamlined UX flow for improved usability and increased user engagement.

UI and UX Designer

Bejo
London, England
10.2023 - 02.2025
  • Designed user interfaces and experiences for various digital products.
  • Designed key digital assets for a high-end fashion & wellness brand ( homepages, landing pages, email visuals.)
    Created bilingual (Arabic & English) responsive UI for e-commerce, booking, and in-store tablet apps.
  • Collaborated with developers to ensure feasibility and responsiveness within Shopify, accelerating launch timelines by 2+ weeks per release.
  • Led the creation of a scalable Figma component library and implemented design patterns that reduced handoff errors by 40% across agile sprints.
  • Directed art and design for digital campaigns and social media assets, ensuring alignment with luxury aesthetics and user expectations across MENA markets.

UX Researcher and UI Designer

Sitekit
12.2022 - 10.2023
  • Conducted UX research to improve user experience and accessibility.
  • Translated stakeholder requirements into clear, accessible UI solutions - reducing feedback loops by 40% and accelerating delivery timelines.
  • Enhanced user satisfaction by conducting comprehensive UX research and identifying areas for improvement.
  • Played a pivotal role in driving digital accessibility initiatives, ensuring WCAG 2.1 AA compliance and improving inclusivity for NHS staff across all devices.
  • Collaborated cross-functionally with product owners and developers to align on user-centered goals, contributing to the successful public rollout of the digital Staff Passport platform.

UI and UX Designer

Pirean
12.2021 - 12.2022
  • Developed wireframes, prototypes, and mockups to effectively communicate design ideas to the development team.
  • Collaborated with cross-functional teams to ensure seamless integration of UI/UX components in the final product.
  • Gathered meaningful insights from users through interviews, surveys, and usability tests to inform future design decisions.
  • Increased user engagement through A/B testing and iterative improvements based on data analysis.

Education

Master of Science - Human-Centered Interactive Technologies

University of York
York, United Kingdom
04.2001 - 10.2023

Bachelor of Science - Cognitive Psychology

Suor Orsola Benincasa University
Italy
04.2001 -

Skills

UX/UI Design

Creative Strategy

Digital Design

Wireframing

User research

Visual design

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Interests

Photography

AI tools

Packaging design

Timeline

UI and UX Designer

Homesearch Ltd
04.2025 - 07.2025

UI and UX Designer

Bejo
10.2023 - 02.2025

UX Researcher and UI Designer

Sitekit
12.2022 - 10.2023

UI and UX Designer

Pirean
12.2021 - 12.2022

Master of Science - Human-Centered Interactive Technologies

University of York
04.2001 - 10.2023

Bachelor of Science - Cognitive Psychology

Suor Orsola Benincasa University
04.2001 -

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Cristina PansiniDigital Designer | UX/UI Specialist | Creative Strategist