Mounir Beldi

• Directed and supervised teams of designers, producers, social media creatives, and video editors to create award-winning visual media campaigns.
• Responsible for driving and executing overall marketing creative vision and strategy, leading the development of innovative and compelling campaigns that drive engagement, growth, and sales.
  • Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion.
  • Managing the entire creative process and providing guidelines to the creative team.
  • Setting up visual communication and branding standards are met.
  • Working with stakeholders to define brand direction and create marketing strategies.
  • Direct filming for campaign videos and photo shoots.
  • Revise and approve designs, illustrations, photographs, and graphics developed by the designers.
  • Making sure the deadlines are met.
  • Managing all the work of creative teams for all web, print, and digital marketing materials.
  • Take responsibility for the quality and completion of all work projects assigned to members of the creative team.
  • Managing 32 staff; 3 teams of Design and Branding team, Production and Social Media Design, Video promotion design team
  • Reviewing or assisting in developing service proposals
  • Meeting with management teams to determine needs.
  • Facilitating creative project kick-offs
  • Leading brainstorming sessions with creative teams
  • Supervising, pushing, and encouraging creative team.
  • Benchmarking budget expenditures against projections
  • Overseeing daily tasks tied to creative production.
  • Troubleshooting issues that could slow down the process.
  • Providing analysis to ensure the project stays within brand standards.

• Lead brainstorming/creative sessions to generate ideas
• Write and design unique and well-crafted copy that meets clients’ needs as well as our own
• Revise content and presentations, approve/reject ideas, provide feedback to the team
• Train and guide subordinates into accomplished professionals
• Monitor results of team efforts and propose actions for the future
• Developing and executing of social media strategy
• Working knowledge of Adobe Photoshop, Premiere, Dreamweaver, and Illustrator on a Mac Platform
• Creates, enhances, and sets the direction and tone of online content.
• Working with Program Directors and on-air talent to strategize the most effective use of on-air inventory to grow the digital audience.
• Plan the layout and visuals of print and digital publications, products and advertisements.
• Oversee a creative team that produces artwork and designs to support this vision.
• Maintains the look and feel of a project (advertising campaign, fashion line, magazine) and making sure the visuals, messaging and/or interactive and animated designs are relevant.
• Work with the marketing team to produce new ideas for promotional campaigns and marketing communications.
• Determines the creative vision of a brand or project and manifests that vision through digital, print and film installations.
• Meet budgetary requirements by forecasting and managing expenses.
• Proficient at developing branding, evaluating designs, and launching and tracking marketing campaigns.
•
• Prepare design briefs capturing the essence of the project requirements and scope.
• Develop publication design concepts, including typography, layout, format, paper stocks, finishes, binding, and oversee implementation.
• Prepare print specifications for book production and liaise with the printer/publishers
• Prepare design layout, proofs for review, mock-ups, and final mechanical files for production.
• Manage the design of publications in multiple languages, primarily English and Arabic
•
• In charge of the overall design and execution of advertisements and the creative aspect of marketing initiatives.
• Responsible for creating a cohesive image that embodies the company's brand identity, which can range from logos to website layouts and traditional marketing materials.
• Manage online, TV, and multi-platform regional, national, and international campaigns for clients such as Sprint, Honeywell, Clinique, Publix, and DirecTV.
• Creating MBL marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
• Creating integrated content across all marketing channels from digital, social media, paid media, and communication means.
• Plan and research content in line with marketing and the latest trends
• Excellent time management skills and projects.
• Concept development
• Highly skilled in leading a team of creative talent.
• Strong creative vision with an understanding of business objectives
• Overseeing daily tasks tied to creative production.
• Saved £150k annually through expert maintenance of relations with contractors, securing favorable rates with several studios and photo/videographers.
• Created marketing plans and devised strategic communication approaches to promote to a wider audience, increase traffic, and support brand recognition.
• Worked with photographers in photo sessions to establish concepts, translating ideas into visuals to relay stories.

Established departmental policies, yearly objectives, areas of opportunity, and goals related to sales and budgeting.

• Handled external communications with media and public relations professionals.
• Developed advertising strategies converted ideas into concrete tasks and delegated tasks to appropriate individuals and departments.
• Managing a large team of creative talent both internally and externally, overseeing brand development and strategic implementation, developing integrated campaign strategy, and creating stand-out materials across all media - on-air, off-air, digital, and social to maximize business growth.
  • Led, inspire and motivate a team of creative talent to raise the bar in creative excellence (graphic artists, producers, sound designers, copywriters, art directors, editors, photographers, marketers, and programmers)
  • Work in collaboration with colleagues across different departments and liaise with external stakeholders (freelancers, publishers, authors, printers...) throughout the design process
  • Preprocess. design concepts and solutions to stakeholders and creatively engage with feedback
  • Spearheaded innovation in creativity across all media, from concept, production, and final delivery, ensuring the effectiveness of communication and coherency of the brand.
  • Proactively looking for opportunities to use creativity to drive performance in the territory and meet local business objectives.
  • Managing teams, affiliate relationships, studio partnerships,
  • Led a diverse international creative team through several restructures while successfully guarding creative excellence and driving global brand continuity.