CRAIG WOODWARD
Churchstoke,Montgomery Powys
Summary
Accomplished professional in international business outsourcing and revenue growth strategies. Demonstrated success in increasing earnings through strategic cost and vendor management. Expertise in P&L accountability, product enhancement, and process improvement, with a strong commitment to ethical practices. Proficient in utilizing business intelligence for e-commerce strategy and brand development while ensuring regulatory compliance.
Overview
24
24
years of professional experience
1999
1999
years of post-secondary education
Work history
Senior Business Development Manager
Zip-Clip LTD
Welshpool, Hybrid, Wales, Global
01.2022 - 01.2024
- Implemented new sales and marketing strategy for EEA to enhance brand presence.
- Set targets, budgets, and KPIs in collaboration with board and stakeholders.
- Managed customer and agent relationships across territories to drive engagement.
- Drove strategic planning sessions to align organisational vision and objectives.
- Secured sustainable partnerships that contributed to revenue growth.
- Conducted competitor analysis to inform market positioning strategies.
- Led cross-functional teams, achieving significant business objectives on time.
- Authored detailed reports that provided insights into fiscal performance.
Sales & Marketing Director
AVS Steps Ltd
01.2015 - 01.2021
- Devised and implemented comprehensive sales strategy, driving revenue growth across Europe.
- Set ambitious revenue targets and established key performance indicators for performance measurement.
- Presented sales results to board quarterly and annually, ensuring strategic alignment.
- Oversaw performance management of under-performing sales staff to enhance productivity.
- Orchestrated multi-channel advertising initiatives, significantly increasing brand visibility.
- Collaborated with national accounts team to secure large contracts, expanding market share.
- Implemented effective sales pipeline and lead tracking processes, optimising sales efficiency.
- Enhanced training programmes for sales staff to ensure adherence to best practices.
Senior Vice President
Liberty Media Corporation
01.2010 - 01.2014
- Identified and implemented best practices across European subsidiaries, enhancing operational efficiency.
- Held full P&L accountability for $100 million business serving over 1.5 million customers.
- Developed pricing, sales channels, product development, customer service, and technology strategies.
- Facilitated end-to-end customer experience delivery through 3,000 employees across multiple functions.
- Saved $18 million by executing continuous process improvements and outsourcing strategies.
- Generated $20 million in incremental revenue and $15 million in EBITDA despite economic challenges.
- Reduced bad debt by 50.6% within six months, positively impacting cash reserves by $19 million.
- Championed agile methodologies to expedite project delivery timelines and enhance performance.
Senior Vice President
Zoombak Inc
01.2007 - 01.2010
- Spearheaded sales, marketing, and operations across Europe, overseeing 11 subsidiaries with full P&L responsibility.
- Administered $20 million operations budget, incorporating advertising for ATL, BTL, TV, and radio campaigns.
- Devised sales and marketing strategies that elevated revenues to $60 million annually.
- Executed initiatives generating $10 million in incremental sales from new customers.
- Established brand as a household name in US and European markets through successful campaigns.
- Directed global operations to enhance efficiency and customer satisfaction.
- Implemented risk management protocols, significantly reducing potential financial exposure.
- Championed sustainable practices, enhancing public perception of company’s environmental commitment.
Country Director
Parrot
London, City of London
01.2000 - 01.2007
- Recruited by CEO to establish UK Parrot Subsidiary and drive market leadership.
- Achieved market leader status alongside Nokia and Motorola for Parrot Bluetooth products.
- Secured placements of Parrot Bluetooth range in major retailers including Halfords, Argos, and Dixons.
- Generated £40 million in new business across UK and European markets.
- Implemented comprehensive training programmes, enhancing staff performance.
- Streamlined operational processes using innovative technology solutions.
- Fostered diplomatic relations with regional stakeholders to strengthen partnerships.
- Oversaw budget planning, ensuring fiscal responsibility across all operations.
Education
Master of Business Administration -
London School of business & Finance
A Level - Maths, English, Science
Welshpool High School
GCSE - Maths, English, Physics, Biology, Science, History, Geography, French
Skills
- International business outsourcing
- Revenue growth strategies
- Positive earnings impact
- Cost management
- Vendor management
- Fiscal responsibility
- P&L accountability
- Product enhancement
- Process improvement
- Business acquisition
- Networking influence
- Ethical business practices
- Resilient motivation
- Business intelligence tools
- Leadership cohesion
- E-commerce strategy
- Brand development
- Client relationship management
- Profit and loss comprehension
- Regulatory standards knowledge
- Project management skills
- Digital marketing tactics
- Decision-making efficacy
- Competitor analysis skills
- KPI development expertise
- New business acquisition skills
- Sales contract negotiation
- Sales analytics proficiency
- Commercial acumen
- Customer retention techniques
- Territory mapping expertise
- Financial forecasting skills
- Partnership planning
- Lead generation strategies
References
References are available on request.
Timeline
Senior Business Development Manager
Zip-Clip LTD
01.2022 - 01.2024
Sales & Marketing Director
AVS Steps Ltd
01.2015 - 01.2021
Senior Vice President
Liberty Media Corporation
01.2010 - 01.2014
Senior Vice President
Zoombak Inc
01.2007 - 01.2010
Country Director
Parrot
01.2000 - 01.2007
GCSE - Maths, English, Physics, Biology, Science, History, Geography, French
Master of Business Administration -
London School of business & Finance
A Level - Maths, English, Science
Welshpool High School