Summary
Overview
Work History
Education
Skills
Hobbies & Interests
Timeline
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CRAIG SWEDEN

London

Summary

Strategic and results-oriented enterprise sales leader with 15+ years of experience across capital markets, fintech, and B2B technology solutions. Proven track record in selling complex financial platforms and cloud-enabled solutions to Tier 1 banks, hedge funds, and institutional investors across Europe. Adept at developing C-level relationships, driving large-scale digital transformation initiatives, and closing high-value deals in competitive environments. Passionate about leveraging technology to deliver measurable business outcomes. Now seeking to bring this expertise to a high-impact sales leadership role within a global cloud-first organisation.

Overview

24
24
years of professional experience

Work History

Managing Director

Fitzjohns Global
London, UK
07.2022 - Current

Founded a commercial real estate advisory firm, working with family offices, HNWIs, and institutional investors on off-market transactions. Introduced technology-led processes for client management and data-driven market analysis. Built and nurtured senior client relationships, leading cross-border negotiations on multimillion-pound deals.


  • Scaled client base significantly across UK and Europe through relationship-driven business development.

Senior Equity Derivatives Broker

Avalon Capital
London, United Kingdom
01.2024 - 07.2024

Led Delta 1 sales across MSCI Developed and Emerging Markets. Originated and executed bespoke derivative structures for institutional clients.

  • Re-established dormant client relationships, significantly increasing market share.

Private Commercial Property Project

Self employed
London
02.2021 - 07.2022

Head of Equity Derivatives E-Platform

Wematch.live
London
11.2019 - 02.2021

Enterprise sales lead for a cloud-based trading platform focused on equity derivatives. The cloud-based platform facilitated automation of tasks like matching,

  • Drove adoption across Tier 1 investment banks and liquidity providers. negotiation, and lifecycle management, saving time and reducing errors.
  • Worked closely with product and engineering teams to align platform capabilities with market needs.
  • Set company revenue record within first 6 weeks.
  • Collaborated with customer engineers and technical leads to define platform integration and migration strategies.
  • Engaged C-level stakeholders as part of broader digital transformation.

Senior Oil Broker

TPICAP
London
08.2018 - 11.2018

Brokered energy derivatives across institutional clients; executed swaps, futures, and options in high-volatility markets.

Senior Equity Derivatives Broker

Louis Capital Markets UK LLP
London
09.2015 - 10.2017

Managed key relationships within the MSCI derivatives ecosystem. Focused on futures and equity swap products.

  • Doubled desk revenue and acquired new Tier 1 client logos.

Various Senior Broker Roles (Equity Derivatives)

Square Global Markets, Tullett Prebon, GFI London
London
04.2001 - 01.2015

Held multiple leadership roles, culminating as Head of CEEMEA Equity Derivatives at GFI. Built and led regional desks, delivered significant revenue growth and executed several landmark trades.

  • Executed largest Turkish index option trade in interdealer market ($100M notional).

Education

Bachelor of Arts - Combined Studies (Marketing and Management Science)

DeMontfort University

Skills

  • Enterprise B2B Sales & Account Management
  • Cloud Platforms & Fintech Solutions
  • Financial Services & Banking Sector Expertise
  • Client Acquisition & Relationship Management
  • GTM Strategy & Pipeline Development
  • Commercial & Legal Negotiations
  • SaaS / Trading Platform Sales
  • Equity Derivatives & Capital Markets
  • Digital Transformation
  • Cross-functional Team Leadership

Hobbies & Interests

Technology & PropTech | Football | Tennis | Padel | Gym | Poker | Crypto | UK Real Estate

Timeline

Senior Equity Derivatives Broker

Avalon Capital
01.2024 - 07.2024

Managing Director

Fitzjohns Global
07.2022 - Current

Private Commercial Property Project

Self employed
02.2021 - 07.2022

Head of Equity Derivatives E-Platform

Wematch.live
11.2019 - 02.2021

Senior Oil Broker

TPICAP
08.2018 - 11.2018

Senior Equity Derivatives Broker

Louis Capital Markets UK LLP
09.2015 - 10.2017

Various Senior Broker Roles (Equity Derivatives)

Square Global Markets, Tullett Prebon, GFI London
04.2001 - 01.2015

Bachelor of Arts - Combined Studies (Marketing and Management Science)

DeMontfort University
CRAIG SWEDEN