Craig Peacock
Chesterfield
Summary
I’m a client focused and target driven individual with over 10 years’ experience in the automotive industry with both B2B and B2C interactions. I have an extensive history of exceeding both internal and external targets through a passion for modern innovation and a client focused approach which has led to recognition throughout my career. I am a confident dynamic individual adept at demonstrating new products and ideologies with a proven track record of diving into new sectors and services successfully with transformational impact. Through this I have acquired a wealth of knowledge in client focussed marketing using this skill to maximise sales and gain positive PR. This has built up my drive and desire for consistent self-improvement and I would value the opportunity to work in an environment in which my high ambitions and potential can continue to flourish.
Overview
12
12
years of professional experience
Work history
Senior Sales Executive
Jaguar Land Rover
10.2017 - Current
- JLR Retail Network Knowledge – fully qualified in vista and use it daily to communicate with clients and keep them informed on build progress and available stock
- Optimising E-commerce leads – in pursuit of improved client experience in today’s fastmoving market I am knowledgeable and proficient with all fields of modern purchasing
- Team Management – as a senior member of the team I have the responsibility of ensuring cohesiveness and best practice, often tasked with taking the daily scrum meeting, creating roadmaps for the team to follow drawing on past experiences
- Negotiation and Influencing skills - Ensuring all clients’ needs are met in the sales process by building up desire through storytelling to maximise profitability
- Advocate for the agile approach to project management
- Extensive knowledge of the car market - skilled in identifying current trends in both the new and used car markets with over 10 years’ experience
- Client Focus Marketing – always putting clients’ best interest first tailoring each approach on a client’s personal buying behaviours to ensure ease to do business
- Extensive Expertise on all JLR products and a genuine passion and love for the brand.
DS Champion/ Business Manager
Citroen/ DS
08.2014 - 10.2017
- Brand Ambassador - Brand ambassador for DS attending brand strategy seminars globally
- Complaints Manager - Responsible for ensuring exceptional customer service to the most discerning of clients within the brand conflict management
- Champion of the Sales Process - driving forwards all new and used car enquiry leads within the team ensuring best practice is taking place by delivering a complete, unique package tailored to each customer
- Financial Advisor -Providing fair financial advice and services to customers for all members of the DS team Driven to exceed expectations and consistently achieve fantastic results Confident and experienced with computer systems.
Business Development Manager
Page Whelan
08.2012 - 08.2014
Education
Business Studies -
Sheffield Hallam University
A - Levels -
Brookfield Community School
GCSEs -
Hasland Hall School
Skills
- B2B and B2C Experience
- Targeted Prospecting
- Strong Business Acumen
- Strategic Vision
- Effective Communicator
- Storytelling
- Active Listening
- Objection Handling
- Negotiation
- Contracts Pitching and Presenting
- Customer Service and Complaints Handling
- Proactive – Target-Driven
- Building Customer Loyalty
- Brand Management
- Marketing
- Business Finance
- FCA Accredited
- Buyer Research
- Full UK Driving Licence
Accomplishments
Customer Showcase Award - Jaguar Land Rover (2023)
Achieved by scoring one of the highest mystery shop scores in the country
References
Available on request
Timeline
Senior Sales Executive
Jaguar Land Rover
10.2017 - Current
DS Champion/ Business Manager
Citroen/ DS
08.2014 - 10.2017
Business Development Manager
Page Whelan
08.2012 - 08.2014
Business Studies -
Sheffield Hallam University
A - Levels -
Brookfield Community School
GCSEs -
Hasland Hall School
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