Craig Murphy
Cannock,Staffordshire
Summary
A results-driven operations professional with a track record of leading cross-functional teams to improve efficiency, performance, and business outcomes across sales, marketing, and customer success functions. Proven ability to translate leadership vision into clear operational plans, aligning teams around defined objectives and measurable KPIs to support sustainable growth and improved customer experience. Recognised for a proactive and analytical approach, with a strong track record of identifying process inefficiencies, implementing improvements, and driving data-informed decision-making. Trusted with ownership of strategic initiatives, delivering leadership priorities, and strengthening operational structure, accountability, and execution. Skilled in leveraging data and business systems to support performance tracking, decision-making, and continuous improvement across organisations.
Overview
7
7
years of professional experience
28
28
years of post-secondary education
Work history
Operations Manager
Inventory Hive
Lichfield, Staffordshire
2025.05 - 2026.04
- Led a full operational and revenue performance review across Sales, Marketing, and Customer Success, identifying process gaps and improvement opportunities.
- Designed and executed a cross-departmental strategy review, establishing clear ownership, KPIs, and accountability, enabling more predictable revenue performance.
- Relaunched a previously stalled sales website, improving lead capture, conversion, and go-to-market readiness.
- Optimised CRM and data management processes, enabling targeted segmentation, improved lead quality, and actionable insights for marketing campaigns.
- Enhanced customer service workflows using ticketing platform automation, increasing first-response success rate and overall customer satisfaction.
- Initiated cultural and process changes, creating a foundation for scalable operational efficiency and better interdepartmental collaboration.
Office Manager/Marketing Manager & Analyst
Bravo Benefits
Tamworth, Staffordshire
2022.01 - 2025.05
- Led operational improvements that raised customer service levels by 30%, achieving 95% SLA compliance within 6 months.
- Implemented and maintained ISO27001 compliance, supporting strategic management reviews with the board.
- Directed marketing campaigns and optimised CRM systems to enhance lead generation, data accuracy, and sales performance reporting.
- Streamlined cross-departmental processes to improve efficiency, reduce costs, and enhance operational alignment.
- Collaborated with Sales, IT, and Marketing teams to ensure accurate data flow, lead tracking, and KPI reporting.
Founder & CEO
Trusted Pups
, Staffordshire
2020.04 - 2025.04
- Founded and scaled a pet advertising platform focused on improving breeder transparency and building trust within the pet buying market.
- Introduced a breeder verification check to enhance buyer protection and address a key gap in industry standards, an approach was quickly adopted by market leaders.
- Oversaw end-to-end business operations including strategy, finance, marketing, and product development, driving overall platform growth and direction.
- Led web development and digital marketing initiatives, increasing platform adoption, user engagement, and overall brand visibility.
Project Manager
Method in the Madness Ltd
Lichfield, Staffordshire
2019.06 - 2022.01
- Successfully delivered multiple projects across diverse sectors, including education, web development, and property management, driving operational improvements and client satisfaction.
- Implemented ISO27001 certification across two businesses, ensuring robust information security protocols and compliance with industry standards.
- Managed project scope, timelines, and resources, ensuring high-quality delivery within budget and deadlines, while maintaining clear communication with all stakeholders.
- Collaborated with cross-functional teams to address project challenges, mitigate risks, and ensure smooth execution of strategic initiatives, leading to consistent project success.
Education
BA (Hons) - Business Management
Newman University
Birmingham 2016.09 - 2019.06
Prince2 Practitioner -
PeopleCert
ISO27001 Internal Auditor - Information Security
BSI
LondonAccess to Higher Education - Sports Science
Sutton Coldfield College
Sutton Coldfield 2015.09 - 2016.06
Discovering the Biodiversity Metric -
Field Studies Council
Online 2001.04 - 2026.04
Skills
Strategic Planning
Operational Efficiency
Data Analytics
Financial Management
Project Delivery
Change Management
Digital Transformation
Team Development
Hobbies & Interests
Health & Fitness: Regular gym training and running, demonstrating discipline, consistency, and commitment to long-term wellbeing. Completed two marathons and a 100-mile cycling event, showcasing endurance, goal-setting, and perseverance.
Football Coaching: Coach a boys' football team, developing leadership, communication, and mentoring skills while fostering teamwork.
Former Amateur Boxer: Competed in nine bouts, demonstrating resilience, focus, and composure under pressure.
Continuous Learning & Development: Committed to ongoing self-improvement through professional and leadership development.
References
References available upon request.
Timeline
Operations Manager
Inventory Hive
2025.05 - 2026.04
Office Manager/Marketing Manager & Analyst
Bravo Benefits
2022.01 - 2025.05
Founder & CEO
Trusted Pups
2020.04 - 2025.04
Project Manager
Method in the Madness Ltd
2019.06 - 2022.01
BA (Hons) - Business Management
Newman University
2016.09 - 2019.06
Access to Higher Education - Sports Science
Sutton Coldfield College
2015.09 - 2016.06
Discovering the Biodiversity Metric -
Field Studies Council
2001.04 - 2026.04
Prince2 Practitioner -
PeopleCert
ISO27001 Internal Auditor - Information Security
BSI