Summary
Overview
Work history
Education
Skills
Timeline
GeneralManager

Craig Leighton

Chesterfield,Derbyshire

Summary

Resourceful Sales Executive with 30 years of experience working independently and collaboratively with team to foster client relationships and drive sales. Astute in identifying decision makers within prospect account to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategise and improve sales approaches.

Overview

31
31
years of professional experience
5
5
years of post-secondary education

Work history

Sales Director

A61 Bathrooms Ltd
Sheffield, South Yorkshire
04.2012 - 07.2023
  • Cultivated strong relationships with key organisations and professionals to support future business growth objectives.
  • Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
  • Leveraged trends in customer industries and marketplaces to shape value-added solutions and approaches.
  • Monitored and analysed market trends and competitive offerings to identify opportunities for segment expansion.
  • Attended industry and company-specific events as [Company] representative.
  • Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
  • Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximise outreach.
  • Generated new leads and opportunities to maximise revenue.
  • Qualified prospects to determine future sales possibilities and improve conversion efforts.
  • Built focused new client networks, growing business opportunities and increasing revenue possibilities.
  • Analysed industry and competitor trends to enhance sales strategy.
  • Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Strengthened profit opportunities through targeted customer relationship development, continually meeting sales objectives.
  • Established and maintained positive, profitable client relationships through superb communication.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Maintained contact with customers throughout sales and pre-delivery process.
  • Built long-term relationships with customers and generated referrals from existing clients.
  • Managed client relationships from early stages of sales process through to post-sales
  • Achieved and exceeded sales targets in line with client growth across all products and services.

General Sales Manager

PHS Uk Ltd
Mansfield, Nottinghamshire
10.2000 - 03.2012
  • Increased year-on-year sales by [Number]%, implementing strategic business growth and retention initiatives.
  • Interfaced with customers, determined needs, provided recommendations and up-sold services.
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Collected customer and market feedback and reported information to company leadership.

Senior Sales Executive

Ilkeston Co-Op Motor group
Alfreton, Derbyshire
05.1992 - 10.2000
  • Demonstrated products to encourage purchases by showcasing features and benefits.
  • Increased revenue through upselling and consistent contract renewals.
  • Negotiated and closed sales to secure profitable deals and contracts.
  • Empathised with customers and translated technical concepts to promote understanding.
  • Delivered initial telephone consultations with warm leads, applying different sales strategies to overcome objections.
  • Followed-up on prospective business opportunities and new clients to retain and expand client base.
  • Generated leads through cold calling, industry networking and social media to reach monthly targets.
  • Maintained close and regular contact with assigned clients to nurture long-term relationships.
  • Applied exceptional customer service skills across all sales channels to engage prospects.
  • Took inbound calls from prospective clients, offering detailed quotations and breakdown of benefits.

Education

GCSEs - General

Hinde House 3-16 School
Sheffield
09.1975 - 07.1980

Skills

  • Key performance indicator tracking
  • Customer service
  • Customer relations
  • Sales goal attainment
  • Business development
  • Retail marketing

Timeline

Sales Director

A61 Bathrooms Ltd
04.2012 - 07.2023

General Sales Manager

PHS Uk Ltd
10.2000 - 03.2012

Senior Sales Executive

Ilkeston Co-Op Motor group
05.1992 - 10.2000

GCSEs - General

Hinde House 3-16 School
09.1975 - 07.1980

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Craig Leighton