Craig Lauderdale

• Verified adherence to standard operating procedures, ensuring seamless branch operations.
• Delivered exceptional customer service, fostering repeat business and loyalty.
• Ensured health and safety compliance, maintaining a safe workplace for all staff.
• Monitored sales performance, adjusting strategies to meet targets.

• Developed and implemented strategies to enhance customer satisfaction.
• Created training programmes that boosted staff performance.
• Established partnerships with local businesses to strengthen community relations.
• Optimised branch productivity through efficient work scheduling.

• Designed sales and service strategies to enhance revenue and customer retention.
• Oversaw branch management, including sales operations, revenue generation, and policy enforcement.
• Managed a team of 2 customer service representatives and 5 technicians to ensure effective service delivery.
• Monitored operational progress against budgets to promote cost-effective practices.
• Cultivated strong relationships with staff, fostering motivation through supportive leadership.

• Managed team of 14 employees, overseeing the hiring, training, and professional growth of employees.
• Carried out Health and safety audits to ensure compliance with relevant Government regulations.
• Handled the day-to-day running of the business, ensuring high levels of productivity and sales progression.
• Delivered to sales targets and KPIs for consistent business progress.

• Maintained a professional demeanour whilst dealing with difficult customers to maintain brand reputation.
• Built solid relationships with suppliers to ensure timely delivery of products.
• Regularly exceeded sales targets through strategic selling techniques.
• Conducted market research for competitive edge in the industry.

Assistant Branch Manager 2005 - 20011

Sales advisor 2000-2005

• Led team of 15 staff.
• Managed stock and pick accuracy.
• Provided excellent customer service, securing client loyalty.

• Tested feasibility, design, operation and performance of equipment, components and systems.
• Detailed Knowledge of Mechanical, electrical and electronic engineering systems.