PROFESSIONAL SUMMARY
Overview
Work history
Education
Skills
Timeline

Craig Doughty

LeadByte
Wrexham
7
years of post-secondary education
22
years of professional experience

Strategic product management professional skilled in product strategy, roadmap ownership, and usability design. Utilises AI tools like Claude, ChatGPT, and Copilot for rapid prototyping and proof-of-concepts. Expert in REST APIs and automated workflows for B2B2C/SaaS environments, driving cross-functional alignment and stakeholder engagement to optimise client success. Aims to leverage technical expertise to develop innovative product solutions that enhance customer experiences.

Work history

Head of Product

2 Years 8 Months
LeadByte | Chester | 2024.03 - 2026.11
  • Own the product direction, vision, and roadmap for a high-volume lead-buying and selling platform, combining product strategy with UI/UX refinement.
  • Leveraged modern AI tools (including Claude, ChatGPT, Gemini, and Copilot) with rapid prototyping platforms like Base44 and Bolt.new to validate concepts, accelerate discovery, and deliver proof-of-concept features for engineering handoff.
  • Simplify complex or dated operations and multi-step workflows into clean, reliable, and user-friendly experiences, directly reducing support load and customer confusion.
  • Partnered with tech, customer support, and sales teams to translate customer requirements and business goals into scalable, actionable solutions.
  • Work with our client base to understand frustrations and feature requests in more detail.
  • Evaluated third-party tools to enhance current stack, supporting internal and external user needs.

Head of Customer Success

7 Years 10 Months
LeadByte | Chester | 2016.05 - 2024.03
  • Built strong relationships with customers and translated their needs into actionable improvements
  • Identified recurring pain points that later shaped product direction
  • Supported onboarding, troubleshooting, and optimisation for high-volume clients
  • Developed a practical understanding of the entire lead lifecycle
  • Designed and implemented advanced lead-routing campaigns for high-volume clients
  • Integrated external platforms via API to automate and streamline customer workflows

National Key Account Manager

2 Years 5 Months
Textlocal | Chester | 2013.12 - 2016.05
  • Managed a high-value portfolio of 200+ complex accounts generating £1.2M annually, securing year-on-year retention and platform adoption.
  • Supported clients in setting up and running SMS campaigns tailored to their goals
  • Troubleshot issues and worked with internal teams to resolve technical challenges
  • Identified opportunities to introduce customers to additional features that supported their goals and improved campaign performance
  • Built strong, long-term relationships through clear communication and reliable support
  • Provided best-practice guidance on compliance, messaging strategy, and SMS marketing automation to diverse enterprise customers.

Head of Business Development

3 Years 2 Months
Ecosystems IT | Deeside | 2010.10 - 2013.12
  • Led corporate business development initiatives focused on securing contracts with major public sector organisations, including the NHS, Police forces, and universities, promoting secure IT asset disposal, recycling, and lifecycle management services.
  • Managed commercial contracts, end-to-end client onboarding, and oversaw operational collections.

Activation Sales Assistant (Team Leader)

1 Year 3 Months
Bank of America | Chester | 2009.07 - 2010.10
  • Managed inbound customer activation operations, ensuring compliance and delivering high-standard customer service to achieve targets.
  • Coached and mentored staff to improve performance and meet internal targets.

Assistant Manager

4 Years 3 Months
Sports Direct | Wrexham | 2005.04 - 2009.07
  • Led day-to-day retail operations, staff motivation, store security, cash administration, and visual merchandising across multiple branches.

Education

- Electrical Installation Engineering (Level 3), Performing Engineering Operations (Level 2)

Yale College | Wrexham | 2002.01 - 2004.01

- GCSE Qualifications (including English, Mathematics, and IT)

St Joseph’s R.C. High | Wrexham | 1997.01 - 2002.01

Skills

Product Management: Product Strategy
Roadmap Ownership
Scoping & Requirements
Usability & UX Design
Experimentation & Analytics
AI & Technical Stack: AI Tools & Workflow Integration (Claude
ChatGPT
Gemini
Copilot
Base44
Bolt.new)
Rapid Prototyping & Proof-of-Concepts
Integrations & Data: REST APIs
System-to-System Connecting
Automated Workflows
B2B2C / SaaS
Leadership & Commercials: Cross-Functional Alignment
Stakeholder Management
Customer Behaviour Analysis
Client Success Operations

Timeline

Head of Product

LeadByte
2024.03 - 2026.11Read More

Head of Customer Success

LeadByte
2016.05 - 2024.03Read More

National Key Account Manager

Textlocal
2013.12 - 2016.05Read More

Head of Business Development

Ecosystems IT
2010.10 - 2013.12Read More

Activation Sales Assistant (Team Leader)

Bank of America
2009.07 - 2010.10Read More

Assistant Manager

Sports Direct
2005.04 - 2009.07Read More

Yale College

from Electrical Installation Engineering (Level 3), Performing Engineering Operations (Level 2)
2002.01 - 2004.01Read More

St Joseph’s R.C. High

from GCSE Qualifications (including English, Mathematics, and IT)
1997.01 - 2002.01Read More
Craig Doughty