Dynamic and creative communications professional with experience in developing brand reputation through digital PR and stakeholder engagement. Accomplished in producing highly articulate written content for local and national media outlets. Experienced in developing and delivering high-impact PR campaigns as well as crisis communication strategies.
- Creating engaging digital content for social media and online platforms with a view to driving SEO and brand visibility.
- Writing and pitching press materials such a feature articles, press releases and briefing notes relating to current events and media enquiries.
- Developing creative and targeted PR strategies including social media campaigns and blog series to bolster brand reputation. This includes successfully managing budgets and allocated resources.
- Working with external stakeholders, notably local and national government representatives, to lobby on issues related to further education.
- Maintaining a portfolio of local and regional media contacts.
-Working to develop and implement crisis communication strategies.
- Managing company social media platforms to promote brand reputation and deliver timely public updates as part of the national Covid-19 response.
- Producing materials such as social media graphics and animations to be used alongside regional campaigns.
- Producing an internal communications campaign, which involved liaising with various stakeholders and suppliers.
- Creating and distributing a monthly newsletter to GPs.
- Produced SOP documents and video to support colleagues with using various systems such as Canva and content schedulers.
- Collaborating with management teams to coordinate onboarding and offboarding processes.
- Supporting with the mass recruitment for large vaccination sites during the Covid-19 pandemic.
- Responding to enquiries from applicants and hiring managers via telephone and email.
- Updating databases and maintaining accurate records.
Strategy development
Crisis Communications, CIPR - 2023