CORRINA MCCANN

Leadership & Strategy: Led a talented team of 20 digital marketing professionals, cultivating a culture of innovation and creativity. Developed strategic digital initiatives that enhanced client engagement by 300%.

SEO & Web Development: Directed comprehensive website redesigns and executed advanced SEO strategies, resulting in a 150% increase in organic traffic and markedly improved search engine rankings.

Cross-Functional Collaboration: Collaborated with various stakeholders to align digital projects with organisational objectives, driving significant changes in social norms and influencing policy adaptations.

Prestigious Brand Partnerships: Oversaw digital partnerships with esteemed brands such as Aston Martin, Soho House, Hurtigruten Cruises, L'Oréal, and Samsung, enhancing brand prestige and digital visibility.

Paid Media: Managed all paid social media strategies, optimising budgets and ad campaigns to maximise reach and impact.

Influencer & Ambassador Engagement: Orchestrated influential partnerships with prominent influencers and celebrity ambassadors to enhance brand messaging and engagement.

Client Success Stories:

• Jane Goodall Institute: Achieved a 1000% increase in UK engagement.
• Clinique: Received a Webby Award for outstanding social content.
• Swan Hellenic: Boosted social engagement by 150%.
• Baylis & Harding - increased Social following from 60k to over 230k in a 6 month period

This role highlights my ability to lead transformative digital strategies and cultivate impactful industry partnerships, consistently delivering exceptional results and driving substantial growth.

Innovative Content Solutions: Spearheaded the integration of VR/AR technology into documentary production, elevating viewer engagement by 40% and redefining industry standards.

Strategic Partnerships: Successfully negotiated with leading broadcasters to refine content strategies, garnering consistent Critics' Choice accolades and extensive media coverage.

Audience Engagement: Devised digital-first content strategies that significantly boosted viewer retention and expanded audience reach across multiple platforms. Partnered with major digital sponsors, including Sports Direct, ITV, Sky, and Aston Martin, to create compelling cross-promotional content.

Influencer & Talent Collaborations: Led initiatives with top influencers, talent, and world-class athletes to amplify brand messaging and enhance audience connection.

Campaign Management: Expertly managed cross-channel marketing campaigns, boosting brand visibility by 40%. Focused on major events such as Black Friday and Christmas to optimise reach and engagement.

CSR Initiatives: Established strategic partnerships with charities like Centrepoint, integrating corporate social responsibility into marketing strategies to enhance brand reputation and community engagement.

Content Oversight: Led UK content development, maintaining consistency and engagement across social media platforms. Pioneered influencer collaborations to significantly extend reach and strengthen audience interaction.

Influencer & Ambassador Engagement: Cultivated strategic partnerships with prominent influencers and celebrity ambassadors, effectively enhancing brand messaging and deepening audience engagement.

Community Building: Organised impactful events at The Ned and Soho House Group, leading to a remarkable 100% increase in community engagement.

Global Campaign Leadership: Successfully directed international campaigns for prestigious clients such as Uber and Arsenal FC, enhancing brand engagement by 25% through innovative social media strategies.

Budget Management: Expertly managed a £2 million creative budget, optimising resource allocation and achieving high-impact results with a team of over 30 creatives.

Client Expansion: Achieved a 20% increase in the client base by optimising digital channels and forming strategic partnerships.

Content Creation & Influencer Initiatives: Led content creation and influencer strategies for world-renowned brands, including Morgan Stanley, Jamaica Tourism, Chelsea FC, Nokia, Estée Lauder, and Volkswagen, driving impactful brand messaging and broadening market reach.