Summary
Overview
Work History
Education
Skills
Hobbies
Timeline
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Corin Halliday

Marketing Manager

Summary

Decisive and skilled Marketing Manager with 5 years of experience driving growth through marketing
campaigns and always-on strategies. Offers a wide range of experience from launching new products
and services to expertly optimising activity for excellent results. Has a broad range of channel expertise
having worked across many digital and above the line channels launching bank first digital marketing
solutions while delivering tangible revenue growth across a number of business areas.

Overview

7
7
years of professional experience

Work History

Commercial Manager

Barclays
Glasgow
09.2023 - Current
  • Oversee all Business Banking messages across our online banking and app real estate
  • Ensure that commercial targets across Business Banking are being hit on online banking and app for 2024
  • Developed full strategy for acquiring business customers from personal base
  • Delivered banners across Barclaycard, High growth sectors and finance partners in Q1

Marketing Manager - Business Banking & Savings

Barclays
06.2021 - Current
  • Led campaigns for Business Banking, including marketing emails, direct mailings, and first sponsored LinkedIn InMessage for Barclays
  • Successfully relaunched Savings marketing in 2022, delivering 20 banners and 8 emails campaigns as well as PPC, Social Media and Display channels. Resulted in 11,000 account openings and profit of £1m
  • Led performance marketing for launch of Rainy Day Saver account, one of Barclays' most successful product launches with over 80,000 accounts opened. Developed marketing plan, emails, internal banners, and paid media channels. Received bank wide recognition award for efforts and contribution
  • Developed and managed graduate in team to support campaigns and integrate into marketing
  • Continued efforts post campaign focusing on driving customers through savings journey and focus on consumer duty regulatory requirements including leading on strategy development using new tools such as Figma to develop marketing plan spanning multiple teams and areas

Marketing Executive- Savings

Barclays
04.2019 - 06.2020
  • Launched Barclays Savings marketing from scratch in 2019, achieving £653k profit by EOY. In 2020, delivered 5,531 accounts generating over £2m in profit
  • Developed successful Direct Mailings promoting Bond products, generating 1,099 accounts with £10.5m gross balances
  • Created always-on email suite and internal banner activity, driving £161k in balances for profit of £3k at a low cost of only £37
  • Produced product infographics for Savings and Investment products, ensuring clear communication with collaboration from various teams including head of trading for Barclays investment platforms
  • Managed Tax Year End hero campaign across paid media and internal banners, exceeding targets with 4,911 cash ISA accounts across entire campaign at 127% of target

Marketing Executive - Investments

Barclays
09.2017 - 03.2019
  • Led social media campaign for newly launched Smart Investor platform, achieving 2.1% CTR (compared to 0.4% benchmark) and highest consumer testing memorability across wider campaign. Nominated and reached finals of DRUM magazine best financial services social media campaign
  • Managed weekly marketing newsletters for Smart Investor, from ideation to creation while exceeding benchmark CTR and open rates repeatedly
  • Worked on 8 IPO launches, generating nearly £1m in investments across 8 launch campaigns
  • Spearheaded 8 investment social media campaigns, including introduction of new channels like Snapchat and formats like short-form video and carousel ads, collaborating closely with BUK social media team and product stakeholders

Education

Honours - International Business

Glasgow Caledonian University
Glasgow
09.2012 - 2016.05

Skills

    Marketing analytics

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Hobbies

Cyclist for the past 6 years having developed from a beginner to winning National medals. Been apart of newly formed team since 2020 managing social media content and growing our following and engaging with fans across Instagram and Facebook in spare time.

Timeline

Commercial Manager

Barclays
09.2023 - Current

Marketing Manager - Business Banking & Savings

Barclays
06.2021 - Current

Marketing Executive- Savings

Barclays
04.2019 - 06.2020

Marketing Executive - Investments

Barclays
09.2017 - 03.2019

Honours - International Business

Glasgow Caledonian University
09.2012 - 2016.05

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Corin HallidayMarketing Manager