Conrad Whiteley

Lincat is a UK manufacture of capital equipment to the hospitality sector. A division of the Middleby Corporation which is a leading global supplier to the foodservice industry - www.middleby.com

Developed and adapted the business plan to target and prioritise key markets in order to achieve a budget of £13.5m (2024).

Developed partnerships with Middleby trading divisions and dealers to develop and implement business plans to grow existing business and generate new business.

Constructed and initiated a plan for market entry into the USA. Enacted the plan to establish a new market partnering with Dealers and Rep Groups to deliver training.

Initially employed as Sales Manager for EMEA and promoted to International Sales Manager, February 2018.

Created an International plan to produce a 3-year rolling business plan to complete sales forecasts and inform strategy.

As EMEA Sales Manager delivered sales growth of 52% within 18 months.

Restructured the International sales team and delivered sales growth (2018) of 11% whilst reducing labour cost by 25%.

Generated significant new business with market entry in Saudi Arabia which delivered £1.35m of sales within the first full year (2020 - 2021) accounting for 14% of company turnover.

Established a Beyond the Bean Sales Training program to develop consultative selling.

Initiated online distributor training and customer workshops.

Lobbied DIT (Department for International Trade) and Bristol City Council for changes in export documentation to streamline processes and reduce costs.

Employed by the Sales Director to instigate the review of an underperforming department and implement short and longer terms plans to improve efficiencies and increase sales.

Expanded sales by 100%.

Built network of international partners to secure sustainable long-term business.

Managed and delivered exceptional sales growth of 110% in 3 years increasing sales from £9.6m (2012) - £20.2m (2015)

Developed a sales team structure and built the team from 3 to a structured team of 7 to effectively manage independent, regional chain and national account business.

Established and maintained positive, profitable client relationships through delivering unique services to add value to the customer proposition.

Initiated cross department engagement to improve communication and cooperation, delivering an enhanced customer experience.

Built strong relationships with suppliers to generate referrals and enhance margins.

Championed training and development plans to develop core sales skills, strengthen business acumen and empower decision making.