CONRAD BOOL

• New build home, Tarring Manor, in Worthing.
• Set up all in-house systems while building completed.
• Planned and executed Home's Sales and Marketing ethos and approach.
• Huge success in External Business Development and Internal Events to stimulate occupancy.
• Home firmly established as part of local community.
• Achieved fantastic growth since opening: 45 residents @ 31/1/2025 (all private pay, all residential and dementia, no nursing accepted yet)
• 87 individual admissions Oct 23 to Jan 25.
• KPIs and budgetary forecasts over-exceeded
• Average Weekly Fee achievement of £1,807 currently.
• Built lasting relationships with clients through customer service interactions.

• Outstanding occupancy performance across portfolio of 4 homes in South London: Woodlands House, Carter House, Link House, Marling Court
• Achieved sustainable, profitable sales growth against financial targets, despite high pressure of COVID situation and resultant changes in market forces
• Filled all homes to maximum occupancy: Marling Court April 21, Carter House May 21, Link House Jan 22, Woodlands Jan 22
• Surpassed KPIs and EBIT targets through external business development, growing contacts within wider group of CCGs/LAs and hospital discharge teams
• Successfully admitted over 240 new residents from Jul 20 to Feb 22 at average weekly fee of £1,300 per week representing 25% increment over EBIT requirement
• Improved customer satisfaction by managing relationships effectively.
• Boosted company reputation with excellent customer handling skills.
• Liaised between customers and internal departments, facilitating smooth operations.
• Developed comprehensive reports, providing insights into customer behaviour patterns.

• Stimulated occupancy increases, customer development and improvements via client and stakeholder relationships across company home portfolio for 3 x homes in Essex
• Over-achieved on set KPIs and average group weekly fee setting of £1,200 per week
• Increased residency numbers by 35% at most expeditious rate, across both private pay channels and Local Authorities, CCGs, Hospitals and Adult Social Care teams
• Worked closely with Home Managers and Chief Operations Officer to ensure safe and profitable admissions

• High level of achievement in growing Care Home occupancy across portfolio of 3 homes at Oakland
• Achieved and surpassed required residency targets and occupancy levels
• Impressively filled their Loughton within 4 months and then moved to fill other 2 homes before being made redundant, with wholly private pay residents
• Strong achievements with External Business Development to attract private paying residents but also enabled strong relationships with discharge teams
• Successfully updated their complete library of brochures and marketing material
• Delivered financial targets and KPIs for consistent occupancy enhancements and considerably improved home performances vs EBIT
• Compiled future Sales Process for internal CRM's

• Established the Advertising & Sponsorship Sales operation at Mi Soul Radio to raise revenue and uncover financial streams to assist in tation's growth
• Grew and achieved financial targets for on-air advertising, show and event sponsorships and spends from National Agency Advertisers, Events, Music Festivals and SMEs from a variety of B2C backgrounds
• Worked in tandem with Finance and Managing Directors and Production Team to maintain optimum levels of communication for effective and efficient delivery of financial returns on Airtime Sales
• Proven success in sponsorship, partnership and revenue achievements and on Mi-Soul's own outdoor events and festivals.
• Left Mi-Soul full time Sept 18 with some regret to take up exciting position at Oakland, due to attractive nature of overall package offered, when head-hunted for that position.
• Carried on in part time/consultancy capacity until Aug 2019

• Head-hunted for this position.
• Presented the ideal opportunity for next career step and to re-enter corporate employment, using consultative sales experience in a new and exciting market.
• Substantially increased residency numbers at the most expeditious rate, across both private pay channels and also work closely with Local Authorities, CCGs, Hospitals and Adult Social Care teams
• During this period, achieved full occupancy at Gracewell of Horley Park and Gracewell of Hove before moving to Sunrise of Banstead.
• During first placement at Gracewell of Horley Park entered the business with occupancy at 10 and filled it to its maximum level of 65
• These massively high achievement levels were cemented by concerted external business development to effectively market the company within the local surrounding area
• Delivered top-quality customer service and support to applicants, colleagues and other stakeholders.

• Business was established in Feb 2007
• Successfully established a turnover of £450k per year, increasing profitability through publishing multiple B2C advertising titles across South London, Surrey and Sussex
• Main business responsibilities surrounded achievement of increased turnover and profit by the development of paid advertising revenues
• Accumulated considerable revenue streams through these channels and by close liaison and account management of existing customers to stimulate cash-flow, retention and customer take-up of space in products.
• Also, successfully operated a Telemarketing Operation/Call Centre to assist SMEs which boosted financial achievements
• This contributed to record achievements in 2011
• Latterly as print yields became more susceptible to market pressure, also worked on providing digital solutions to client base with SEO and website contacts.
• Employed and successfully managed 2 x sales representatives and a team of 5 x telemarketers
• Coaching and Training responsibility for all employees
• Budget setting to achieve own P&L forecasts
• Credit Control, Relationship Management and Accounts responsibility
• Sold the business as a going concern in 2014

Responsibility for 45-50 staff from a top class team of Sales professionals to Administrative Personnel - target and budget smashing was the order of the day.

• During all 17 years in that organization consistently over-achieved making product portfolio successful and profitable.
• Managed team of 50 staff, driving performance with motivational strategies to exceed sales targets.
• Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
• Maintained ownership of client sales pipeline, sourcing and developing new business opportunities to drive sales.
• Supported front-line sales teams with well-coordinated administrative operations.
• Optimised sales methods to best engage, acquire and retain customers.
• Developed marketing plans to support department strategies.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.