Conor Griffin
London
Summary
8+ years in Paid Social, driving impactful global campaigns for top brands like LEGO, TikTok, adidas, Selfridges and Microsoft. Proven track record in creating full-funnel strategies that maximise ROI, brand growth, and streamline performance reporting. Skilled in managing client relationships and leading cross-functional teams to deliver data-driven solutions across global markets.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work history
Paid Social manager
Publicis Groupe
London
06.2024 - 12.2024
- Manage Paid social for Elida Beauty and TikTok, delivering performance-driven campaigns.
- Executed influencer activations via TTCX, integrating creator content into paid campaigns across TikTok.
- Supported LEGO account transition, streamlining workflows and increased global retail account ROI by 15%.
- Managed team of 4 and built strong client relationships across global stakeholders
Paid Social manager
Reprise Digital
London
10.2022 - 01.2024
- Supervised a team of 4 delivering consistent campaign success across global LEGO retail account
- Increased ROI for global campaigns by 20% YOY through audience segmentation and CAPI implementation
- Partnered with creative agencies to execute data-driven creative strategies and A/B testing
Paid Social manager
Dentsu Aegis Network
London
04.2021 - 08.2022
- Managed team of 3 across Kellogg's branding account (full funnel)
- Lead client relationship for client, supervising executives on day-to-day delivery
- Developed analysis and post-campaign reports, shaping future campaign strategies.
Paid media Lead
Share Creative
London
08.2020 - 03.2021
- Directed Paid Social campaigns across 22 markets for Microsoft, redefining audience segmentation through testing
- Paid Social and PPC (Google)
Account manager
NewsUK
London
12.2019 - 05.2020
- Collaborated with The Fifth agency to launch innovative influencer marketing activations
- Product managed the Influencer talent platform launched by NewsUK partner
Paid social planner
Mediacom
London
06.2017 - 12.2019
- Managed team of 3 for adidas branding and ecom
- Planned, activated and reported on Global briefs and activations
- Worked across adidas/reebok, COTY, PlayStation, Selfridges, JD Sports, Intersport and Footlocker
Education
Certifications
Bachelor of Arts - Communications
University of East London
09.2013 - 05.2016
Skills
- Strategic Planning & ROI Optimisation: Full-funnel campaign strategies, performance analysis, budget management
- Technical Proficiency: Paid Social (Meta, Pinterest, Snap, TikTok, LinkedIn, Reddit), Basic PPC (Google), web analytics, dashboards & automation
- Leadership & Collaboration: Team building, client relationship management, cross-functional collaboration
- Industry Expertise: Branding, eCommerce, influencer marketing
Timeline
Paid Social manager
Publicis Groupe
06.2024 - 12.2024
Paid Social manager
Reprise Digital
10.2022 - 01.2024
Paid Social manager
Dentsu Aegis Network
04.2021 - 08.2022
Paid media Lead
Share Creative
08.2020 - 03.2021
Account manager
NewsUK
12.2019 - 05.2020
Paid social planner
Mediacom
06.2017 - 12.2019
Bachelor of Arts - Communications
University of East London
09.2013 - 05.2016
Certifications
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