Conor Burke

In my role leading the revamp of internal and external media, I spearheaded a soft rebrand campaign that included the design of corporate-branded brochures, staff handbooks, and slide decks to ensure consistent and professional communication. As part of the rebranding efforts, I also overhauled Vacancy Information Packs and led the creation of promotional materials, including photography and video production, to support the Trust's communication strategy. Skilled in the Adobe Creative Suite (InDesign, Photoshop, and Premiere Pro), and having also become a Canva Ambassador during my tenure at Sidney Stringer Trust, I ensured all projects—from brochures to websites—were delivered on time and aligned with the organisation's goals.
Most recently, undertaking the rebuild of the Multi Academy Trust website, which is currently pending approval for rollout and will serve as the model for all of our other school sites.

• Led the revamp of internal and external media by designing and coordinating the introduction of corporate-branded slide decks, staff handbooks, and brochures.
• Streamlined operations by leveraging Artificial Intelligence tools, including the integration of Google AI Studio with Google Apps Script to automate key Human Resources email workflows.
• Increased media coverage through strategic planning and effective communications.
• Varied Adobe Creative Suite, including InDesign, Photoshop, and Premiere Pro.
• Built and maintained strong relationships with local press, crafting press releases that secured coverage.
• Designed professional MAT strategy brochures to align with organizational goals.
• Developed, designed and launched a MAT-wide newsletter.
• Overhauled & redesigned Vacancy Information Packs.
• Led media and communications projects from concept to delivery, ensuring they were completed on time and within budget.
• Monitored all social media channels and developed a communications strategy for handling potential crises or negative events.
• Designed a new MAT website, set to go live in November 2024.
• Filmed, edited, and distributed educational and promotional videos for both internal MAT use and external audiences.
• Ensured a continuous flow of social media content across all Trust channels, including LinkedIn.
• Presented media improvement strategies to Directors and MAT leaders, driving enhancements in communication practices.
• Provided photography coverage for key events across the Trust.
• Managed and updated websites across the Trust to ensure accuracy and relevance.
• Launched a branded podcast for internal use, incorporating basic animation.
• Supported data implementation in systems, utilising Photoshop scripts for tasks like image resizing.
• Provided media support across the Trust, including six schools.
• Utilised AI for task automation and image manipulation.

Upon gaining my position at QuestUAV/Associated Companies I was thrown into the fast paced, ever advancing Aerospace sector. I was operating in the business on a global level; creating & maintaining company websites, producing engaging, clear & impactful product brochures and effectively providing a varied range of digital marketing materials.

• Created & maintained/wrote content for company websites- Wordpress.
• Performed Google Analytics for the company websites to track performance and time spent on site.
• Conducted basic SEO on company websites.
• Created Online Marketing Campaigns.
• Used CRM Software.
• Worked directly with company directors on new marketing campaigns/marketing materials.
• On-hand support to President of Sales to provide them with marketing/product material needed.
• Created engaging social media content & managed/uploaded campaigns -LinkedIn, Instagram, Facebook.
• Designed pull up banners and other marketing materials for international exhibitions.
• Presented at international exhibitions.
• Coordinated & performed the successful execution of company exhibitions abroad.
• Solo traveled internationally on company business.
• Created product brochures using Adobe software such as InDesign/Photoshop.
• Created product videos using Adobe software such as Premier Pro.
• Took high quality photos of products using a DSLR camera and Adobe Lightroom for colour grading.
• Used Google Analytics to monitor PPC advertising.
• Kept a record of existing company products & their stage of development/build.
• Used Artificial Intelligence where necessary to cut down time spent on tasks.
• Kept up to date with relevant exhibitions worldwide.
• Supported the engineers with ongoing projects.

At Blue Sky Interactive, my role was to manage the digital accounts/websites of car dealerships.

• Making web updates using a Content Management System and refined my web design understanding.
• Gaining a very basic understanding of code so that I could edit small "Call to Action Buttons" and design components of a similar nature.
• Briefing more complex website updates into designers and liaising with senior designers about bespoke updates to a clients website.
• Doing post update website checks on development links and the live site.
• Conducting site audits making sure each dealerships information is up to date and correct.
• Checking email responder forms are correct.
• Managing both bespoke and maintenance web update projects from start to finish.
• Deciphering the needs of a client communicated to me via a telephone call or an email and putting this information into a well worded, detailed brief for designers.
• Base level of understanding of Search Engine Optimisation, and working closely with the SEO team.
• Advising clients on how best to implement new features on their site.
• Using CAP Data to populate car prices and specifications.
• Improving my knowledge of Automotive Vehicles, (of which has always been a passion of mine).
• Solving Stock and Feeds issues.
• Basic photo editing.
• Working within a highly driven team with high standards.
• Showing high levels of organisation to keep up with the high volume of client emails and not letting anything slip through the net.

After leaving South Warwickshire NHS Foundation Trust, my intention was to go to University. For the Summer months I worked alongside my Dad at College Homes.

My general at College Homes were:

• General site support for all Tradesmen, making sure they have got the correct materials with them to efficiently carry out their job.
• Groundworks, in preparation for pipework.
• Providing the Tradesmen with refreshments throughout the day.
• Site maintenance, including sweeping up and tidying the site.
• Making sure heath and safety standards are adhered to at all times.

Upon completing my A-levels I gained a competitive fixed term contract in Communications. After three months, this post was offered to me on a permanent basis across the Communications/Engagement Team and the Executive Support Team. This is turn, (during the COVID-19 outbreak), turned into a role which was exclusively in the Communications Team.

My main roles and responsibilities within the Team were:

• Ensuring that staff communications were consistent with the Trust's communications themes, priorities and objectives, and communication standards.
• Contributing content to a full range of staff communication tools including staff awards, newsletters, briefings, intranet, internal campaigns and other initiatives.
• Writing press releases for local newspapers on events occurring at the Trust.
• Performing and collating social media analytics to track department performance and spot trends in "successful" social media posts.
• Organising and promoted healthcare events, for example a "Menopause Awareness Talk" at Warwick House for staff and the public.
• Receiving and managing a high volume of internal and external communications and deciding which communication channel is most efficient for said information.
• Managing, and designing the internal communication channel of Screensavers for all departments across the Trust.
• Supporting social networking campaigns and monitoring them, as well as creating content for and managing the Trust Facebook, Twitter and Instagram.
• Updating content on the public facing Trust website and the internal staff intranet site.
• Supporting internal communications campaigns, as required.
• Supporting the organisation of fundraising events and campaigns.
• Designing information leaflets, posters and general social media content using design software.
• Working with designers on external design and print on an ad-hoc basis.
• Ensuring the Trust's social media was kept up to date with engaging content, and scheduling posts using Hootsuite.
• Preparing the media monitoring service including a fortnightly media round-up and press cuttings service.
• Managing and creating the weekly Trust electronic newsletter (e-Pulse).
• Supporting events and press briefings with administration support.
• Working with the Membership Team to deliver Member communications.
• Maintaining Trust notice boards.
• Promoting the Trust's equality and diversity aims in all processes/communications.
• Practicing proper phone etiquette.
• Taking clear photos on DSLR Cameras of events around the Trust.
• Creating simple information videos, (piece to camera) with various individuals around the Trust, including the Chief Executive and Directors. (Filming and editing basic videos).
• Efficiently working throughout the Coronavirus outbreak, adapting to the ever-changing information being provided to us about COVID-19 and delivering this information to our staff in effective communications. (Daily Coronavirus Updates delivered to the whole Trust).
• Adapting to remote working.
• Meeting deadlines on time and in an efficient manner.

In April 2016 I started working part time at the Episode
Hotel along with my studies. Having joined at the age of 15, my first role was that of a Glass Collector. I learnt the importance of constantly keeping the bar stocked up in order to keep things running smoothly. After that, I was promoted to a full front of house member, specifically working behind the bar. Having been fully bar trained I have knowledge of an extensive range of drinks and was skilled in making most cocktails. During functions on in the back bar I was given the role of operating the back bar ensuring all the function runs smoothly and dealing with any issues that may arise. As a full front of house member, I was also look after the restaurant doing my best to ensure diners have the best experience possible. I was reliable with turning up to my shifts and frequently cover shifts on short notice if needed showing flexibilty around my work life and school studies. I gained valuable skills at The Episode, everything from functional front of house skills to customer service and people skills, finding myself well equipped to deal with customers in the best and friendliest way I can.

In July 2018, I gained a competitive placement at Warwick Hospital
in the Marketing and Communications department. This was an area
of interest to me knowing at this time it could be a potential future career path so I was intrigued to gain knowledge and experience within this area. This, at the time, correlated to my study of A-Level Media. While I was on placement , I gained experience in the workings of the Hospital and they gave me the responsibilities of creating and uploading the screen savers which would appear on every PC within the trust across Warwickshire. This showed important messages ranging from current vacancies to Health and Safety. While on placement, I was tasked with a range of creative tasks: creating and uploading a banner for the South Warwickshire website; Creating the poster for the new BlueBell centre Baby Unit, Creating the poster for the newStratford Hospital and finally traveling to Nuneaton to film a GP
and also to film a patient in their home during a home visitation.
Overall, I gained valuable creative experience through creating
many media products for the trust and through my filming of the
GP and Patient. I also gained knowledge of how to work effectively
in an office environment and further improved my efficiency in administrative processes.

In June of 2016 I embarked on work experience in Radford Semele primary school.

My role at the school, as stated, was being a teaching assistant; so this involved everything from helping the children understand and consolidate their learning, helping them plan group projects and even leading a couple of lessons myself.

Leading lessons forced me to plan ahead of time, ensuring my lessons were keeping the Children engaged throughout.

I believe learning the importance of planning ahead of time has helped me since and is unquestionably a skill transferrable to the working environment.