Summary
Overview
Work history
Education
Skills
Languages
References
Timeline
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Connor McCrear

Connor McCrear

London

Summary

Creative and detail-oriented Visual Merchandiser with a strong background in visual merchandising and professional styling. Adept at translating brand identity into compelling shopping experiences that captivate target audiences and drive sales. Proven expertise in crafting cohesive, trend-forward visuals that resonate with fashion-savvy consumers. Skilled in utilizing data-driven insights to optimize product presentation, enhance engagement, and maximize conversion rates. A dynamic collaborator with a passion for contemporary fashion and a deep understanding of luxury retail.

Overview

5
5
years of professional experience
5
5
years of post-secondary education

Work history

Visual Merchandising Specialist

Swarovski Ltd
London
04.2022 - Current
  • Directed and executed visual merchandising strategies, updating store layouts and displays to reflect brand aesthetics and optimize sales opportunities.
  • Led visual merchandising for store openings across the UK, collaborating closely with marketing teams to ensure successful campaign launches.
  • Provided in-store training for Crystal Experts on visual guidelines, display props, and point-of-sale materials, enhancing team knowledge and store presentation.

Keyholder & Personal Stylist

Swarovski Ltd
Glasgow & London
07.2021 - Current
  • Led store operations as a keyholder, ensuring exceptional service standards and efficient store management.
  • Developed and implemented unique selling initiatives to engage customers and drive revenue growth.
  • Delivered personalized styling consultations, building rapport and ensuring customer satisfaction with tailored jewelry and crystal recommendations.
  • Collaborated on visual merchandising strategies, updating floor plans and product displays to optimize space and highlight seasonal collections.
  • Styled high-profile clients, including celebrities, for special events and performances, enhancing their public image through curated jewelry selections.
  • Managed store loyalty programs, educating clients on benefits and boosting customer retention.


Crystal Expert

Swarovski Ltd
Glasgow & London
11.2020 - Current
  • Demonstrated deep knowledge of crystal, zirconia, and diamond creation processes, including expertise in cut, color, facets, setting, and plating techniques.
  • Educated clients on Swarovski’s craftsmanship, enhancing product appreciation and driving sales.
  • Assisted in product launches and in-store events, utilizing storytelling to showcase Swarovski’s heritage and craftsmanship.

Education

Master of Science - International Fashion Marketing

Glasgow Caledonian University
Glasgow, Glasgow City
01.2020 - 05.2021

BA Social Sciences - Social Sciences

University of The West of Scotland
Glasgow
09.2015 - 08.2019

Skills

  • Store Openings
  • Personal Styling for Retail & Events
  • Luxury Clienteling & Bespoke Consultations
  • Visual Merchandising & Space Optimization
  • Retail Operations & Team Leadership
  • Sales Strategy & KPI Achievement
  • Social Media Content Creation (Instagram Posts & Stories)
  • Campaign & Event Coordination
  • Window Display Installation

Languages

English
Native
Portuguese
Elementary (A2)

References

References available upon request.

Timeline

Visual Merchandising Specialist

Swarovski Ltd
04.2022 - Current

Keyholder & Personal Stylist

Swarovski Ltd
07.2021 - Current

Crystal Expert

Swarovski Ltd
11.2020 - Current

Master of Science - International Fashion Marketing

Glasgow Caledonian University
01.2020 - 05.2021

BA Social Sciences - Social Sciences

University of The West of Scotland
09.2015 - 08.2019

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Connor McCrear