Summary
Overview
Work history
Education
Skills
References
Timeline
Generic
Confidential Resume of Jemma Ibbotson-Hansen

Confidential Resume of Jemma Ibbotson-Hansen

London

Summary

Experienced communications professional with a proven track record in both corporate and consumer communications across in-house and agency settings. Skilled in media relations, crisis communications, internal communications, marketing, and stakeholder engagement. Recognised for advising senior leaders and delivering high-impact communications, campaigns, and events that protect and enhance reputation while driving measurable results.

Overview

9
9
years of professional experience

Work history

Strategic Communications Manager

Sainsbury's
London
09.2023 - Current
  • Led strategic communications for Sainsbury’s, shaping corporate and consumer narratives across national, regional, and trade media to support brand reputation and business goals.
  • Managed proactive and reactive media relations, including financial communications such as annual results and trading statements, ensuring consistent and credible messaging.
  • Directed the corporate website and social media strategy to elevate digital presence and deliver engaging, on-brand content to key stakeholders.
  • Planned and executed high-profile PR events, fostering strong relationships with senior journalists and enhancing visibility for the Operational Board.
  • Provided media coaching and message development for the executive team, supporting confident delivery during major announcements including the Annual Report and Financial Results.
  • Collaborated cross-functionally to align internal communications with corporate priorities, driving employee engagement and reinforcing organisational values.
  • Acted as a trusted advisor to senior leaders on reputation management, crisis response, and stakeholder communications.

Public Relations and Media Manager

The Commonwealth Bank of Australia
Sydney
04.2021 - 05.2023
  • Implemented strategic corporate affairs initiatives to enhance brand reputation and stakeholder trust.
  • Developed over 120 editorial pieces, securing extensive organic media coverage.
  • Served as primary media contact, fostering strong relationships with journalists and industry stakeholders.
  • Produced diverse content, including press releases, podcasts, and executive speeches for various audiences.
  • Navigated complex communications challenges with clarity and precision.
  • Organised over 50 events, ensuring smooth execution from intimate dinners to large-scale meetings.

Marketing and Corporate Affairs Graduate and Intern

The Commonwealth Bank of Australia
Sydney
06.2016 - 04.2021
  • Chosen for Group’s Graduate and Intern Programme as one of three candidates from a pool of 2,000.
  • Directed sponsorship initiatives involving Football Australia, Apple, Business Chicks, and Australian Government.
  • Oversaw agency partnerships and in-house shoots from start to finish.
  • Developed targeted acquisition and marketing strategies to optimise outreach effectiveness.
  • Conducted data analysis of marketing campaigns to shape subsequent actions.
  • Recognised customer pain points and delivered practical solutions.

Junior Publicist

Ogilvy Public Relations
Sydney
02.2016 - 06.2017
  • Managed a diverse portfolio of high-profile clients, including American Express and Microsoft.
  • Produced media kits tailored for journalists and influencers to enhance outreach.
  • Led development of comprehensive social media strategies, significantly growing Facebook and Instagram audiences.
  • Maintained and updated extensive media lists and databases to ensure accuracy.
  • Collaborated on over 60 client briefs, driving successful project outcomes.
  • Received mentorship from agency heads, gaining valuable industry insights.

Education

Bachelor of Public - Communications (Public Relations)

The University of Technology Sydney
Sydney

Corporate Affairs Certificate -

The Centre for Corporate Public Affairs
Sydney

Marketing Masterclass -

The Association For Data Driven Marketing and Advertising
Sydney

Design Thinking Certification -

The Commonwealth Bank of Australia
Sydney

Higher School Certificate -

Erina High School
Sydney

Skills

  • Brings a consistently positive, can-do attitude, professionally and personally, with the ability to see the best in people and situations even under pressure
  • Collaborative and emotionally intelligent leader, experienced in managing and developing a direct report to succeed and grow
  • Calm, adaptable, and solutions-focused, able to manage shifting priorities while maintaining high standards and team morale
  • Highly dependable and trusted under pressure, regarded as a safe pair of hands for sensitive and high-profile communications
  • Exceptional attention to detail, ensuring clarity, accuracy, and consistency across all messaging and materials
  • Strategic and analytical thinker with a strong ability to align communications with business goals and reputational priorities

References

References available upon request.

Timeline

Strategic Communications Manager

Sainsbury's
09.2023 - Current

Public Relations and Media Manager

The Commonwealth Bank of Australia
04.2021 - 05.2023

Marketing and Corporate Affairs Graduate and Intern

The Commonwealth Bank of Australia
06.2016 - 04.2021

Junior Publicist

Ogilvy Public Relations
02.2016 - 06.2017

Bachelor of Public - Communications (Public Relations)

The University of Technology Sydney

Corporate Affairs Certificate -

The Centre for Corporate Public Affairs

Marketing Masterclass -

The Association For Data Driven Marketing and Advertising

Design Thinking Certification -

The Commonwealth Bank of Australia

Higher School Certificate -

Erina High School

Similar Profiles

Create profile
Confidential Resume of Jemma Ibbotson-Hansen