Summary
With over a decade of marketing expertise in both B2B and B2C domains, I am a seasoned full-stack marketing professional. My skills encompass developing and implementing comprehensive strategies across various marketing avenues, including online, content, native, traditional, and event marketing. Proficient in customer relationship management and brand maintenance, I excel in budget management, content creation, and possess proficiency in email and social media marketing. I am well-versed in tools like Wordpress and Mailchimp, and my strengths include leadership, creativity, analytical acumen, exceptional communication skills, and a hands-on team-oriented approach.
Willing to relocate
Overview
21
21
years of professional experience
Work history
PR and Marketing Manager
EJ Churchill
09.2023 - Current
- Market Research and Opportunity Identification: Proactively identify new marketing opportunities, both in print and online, to expand the reach and impact of E.J
- Churchill
- Online Presence Development: Drive and cultivate the growth of E.J
- Churchill's online presence through strategic planning and execution
- Social Media Management: Develop and manage a robust social media plan for both E.J
- Churchill sites, ensuring engagement and growth across platforms
- Footfall Enhancement: Play a vital role in increasing footfall for day-to-day business operations through targeted marketing initiatives
- Strategic Marketing Planning: Implement a comprehensive marketing strategy for the Country Clothing Store, contributing to increased sales and brand visibility
- Brand Identity Oversight: Monitor and uphold the brand identity, ensuring consistent and accurate representation across all channels
- Consistent Messaging: Guarantee the uniformity of the marketing message internally and externally, maintaining coherence in brand communication
- Digital Marketing Coordination: Assume responsibilities in the absence of the Digital Marketing & Design Coordinator, managing various tasks such as overseeing the company website, social media platforms, email campaigns, and meeting print deadlines
- Online Shop Management: Fully manage and maintain the online shop, ensuring a seamless and positive customer experience
- Product Presentation: Ensure that product imagery and descriptions are optimized and up-to-date on the online shop to enhance customer engagement and satisfaction
- Promotions and Discounts: Develop and implement discount and promotional codes on the online shop, contributing to sales growth and customer retention.
Head of Marketing Operations
EOH
06.2016 - 08.2023
- Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends
- Strategize and implementation of all Digital marketing strategies, including print, advertising, social media, newsletters and creative
- Reporting results using Excel and Google Analytics
- Implement social media marketing, adapting content based on follower engagement and conversion rates
- Briefing the press, PR teams on new products and services to be launched in the market
- Managing and implementing the marketing output of all events, Digital or in person, managing announcements and product launches online and traditional media
- Strategizing and implementing various marketing campaigns, encompassing digital marketing, content marketing, email marketing, social media marketing, and traditional marketing
- Creating customer loyalty and retention through targeted marketing efforts and customer engagement initiatives
- Maintaining and enhancing the company's brand image, ensuring consistency across all marketing materials and channels
- Effectively managing marketing budgets, allocating resources wisely, and meticulously tracking expenses and performance of marketing initiatives
- Managing the creation of compelling content for various business areas and marketing channels, ensuring alignment with the brand's messaging and objectives
- Measuring and tracking the performance of marketing campaigns, utilizing data-driven information to optimize strategies
- Identifying, developing, and evaluating marketing strategies rooted in a deep understanding of company objectives and market trends
- Crafting and implementing a wide range of digital marketing strategies, spanning print, advertising, social media, newsletters, and creative content
- Providing comprehensive reporting and analysis of marketing results using Excel and Google Analytics, enabling data-driven decision-making for continuous improvement.
Partner Manager & Head of Sponsorships and Events
EOH
06.2016 - 08.2023
- Manage customer success and marketing team use of various marketing tech tools and CRM prospect data
- Alliance's stakeholders, as well as partner counterparts, this to translate strategic business objectives into marketing program
- Prepare and manage monthly, quarterly and annual budgets for the Enterprise Applications marketing department
- Set, monitor and report on allocated marketing budget, partner funding to Key Stakeholders, and ensure that all marketing initiatives are delivered within the FY budget
- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Analyze consumer behavior and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of Cluster objectives
- Act as single point of contact for communications between multiple OEM's (Salesforce, SAP, Oracle, NetSuite) into EOH
- Drive communication plans and programs aligned to the partnership's business objectives
- Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive pipeline
- Work with Sales and Practice Managers to develop collateral as well as partner sales organizations to sell and market together
- Develop and execute a communications plan and cadence into both EOH and OEM's that keeps the partnership top of mind in both organizations
- Drive both strategic and tactical brand-building opportunities
- Maintain ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications, and joint successes as outlined in the marketing plan
- Monitoring and maintaining the effectiveness of marketing to all Partners
- Overall project management of the Partner Program, including developing and maintaining project plans around the deliverables associated with the program
- Regular communication between all stakeholders - partners, alliances, Group Marketing.
Australasian Marketing Manager
Protempo
08.2008 - 01.2016
- Managed all online activity in relation to traffic acquisition, sales, conversion and reporting
- Developed and implemented ecommerce strategy in order to improve website sales and account performance
- Worked with the Merchandise team in order to create specials, promote sales and improve quality and traffic acquisition
- Created optimized listings, tracked page performance and increased conversion on existing and new listings
- Researched the market in order to discover new trends and competitor ranges
- Analyzed various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs
- Developed content calendar and oversaw website uploads and sales promotional materials within allocated budgets
- Oversaw the management of online day-to-day logistics, including daily online sales, refunds, cancellations, voucher approvals and general reporting, bugs, other errors and general operational consistency
- Overall management of e-commerce stock - plan and maintain a sufficient stock holding, forecasting, etc
- Maintaining the general website content - uploading pages, website FAQs, etc
- Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis
- Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes
- Supported senior leadership by continuously identifying opportunities for new marketing campaigns
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
Restaurant Manager
Gondola Group
04.2003 - 06.2008
- To maintain profitability through increased sales and reduced costs whilst maintaining company operating standards
- To ensure that the Restaurant complies with all legislation regarding Health & Safety, Hygiene and licensing
- To ensure that all statutory and company policies regarding staff welfare, recruitment, discipline and discrimination are adhered to
- To maintain company standards of quality, presentation, and cleaning throughout the branch
- To ensure that all staff receive their regular training in compliance both with all relevant legislation and company procedures
- To maintain staff discipline and take appropriate action where necessary to prepare budget forecasts and ensure that they are adhered to
- To ensure the security of the premises, stock, and cash whilst on duty
- To ensure that the right amount of goods is purchased in accordance with the budget
- Reading profit and loss reports
- Planning Rota's
- Train Managers new to the Company.
Education
Diploma - Psychology
SAP Partner Digital and Social Selling Expert - undefined
Product Marketing - undefined
Customer Analytics, segmentation and targeting - undefined
ABM Marketing - undefined
Social Media & Analytics - undefined
Skills
- Excellent written and verbal communicator
- Branding development
- Digital Marketing
- Social Media (FB,X,LI,Instagram,TW,Google)
- Trade Shows/Events/Sponsorships
- Google Adwords
- SEO
- PPC
- ABM
- Marketing data analysis
- Wordpress & Shopify
- Budgetdevelopmentand implementation
- Market strategy development
- HubSpot & Mailchimp
- RIO Analysis
- Digital advertising
- Direct marketing campaigns
- Presentations
- Market segmentation
- Problem solving
- Cross-functional team player
- Willing to relocate
Timeline
PR and Marketing Manager - EJ Churchill
09.2023 - Current
Head of Marketing Operations - EOH
06.2016 - 08.2023
Partner Manager & Head of Sponsorships and Events - EOH
06.2016 - 08.2023
Australasian Marketing Manager - Protempo
08.2008 - 01.2016
Restaurant Manager - Gondola Group
04.2003 - 06.2008
Achology - Diploma, Psychology
SAP - SAP Partner Digital and Social Selling Expert,
Udemy - Product Marketing,
Udemy - Customer Analytics, segmentation and targeting,
Udemy - ABM Marketing,
Google – Partner Program - Social Media & Analytics,