COLETTE COOPER

Deliver strategic marketing and communications support across a diverse portfolio of clients spanning charities, purpose-led brands and commercial organisations.

Selected impact:

RNLI

• Conducted an enhanced internal communications review to provide
  comprehensive insights into RNLI’s existing communication ecosystem.
• Engaged with representative stakeholders, and developed a clear strategic framework for future improvement.

Utility Warehouse

• Led and implemented content and communications plans for the launch of a new L&D initiative.
• Drove employee engagement and impact through rollout of 3 month programme.

CAPSLOCK

• Conducted market research, identifying emerging trends and opportunities to close the gender diversity gap in cyber roles.
• Launched and delivered integrated comms plan across paid, owned and earned channels.

Finisterre, HIGH5 Sports Nutrition and others

• Led social media and content campaigns to drive brand awareness and growth.
• Inform future strategies and content approach through reporting and recommendations.

• Chair board meetings, resulting in strategic alignment across departments.
• Formulate plans and policies that support implementation of school development plan.
• Question and evaluate senior leadership team decisions to enhance school performance and monitored pupil performance and progress.
• Oversee interim executive headship, facilitating continuity in leadership during transitional phases across infant and junior schools, sustaining leadership continuity.

• Led internal communications strategy, enhancing engagement during major digital transformation programme.
• Delivered stakeholder messaging, fostering strong employee engagement throughout the organisation.
• Collaborated cross-functionally to develop communications campaigns that effectively promoted digital products.
• Tailored messages according to various audiences within the organisation; ensured relevance and comprehension.

Progressed through several senior roles across communications, PR and digital operating at global level.

Senior Executive Communications Manager

• Managed founder communications end-to-end, coordinating messaging and stakeholder updates, including speeches and crisis messaging to ensure clarity and alignment.
• Acted as a trusted partner to senior leadership, translating complex thinking into clear communication across Keynote speeches and press including live TV.
• Owned founder and SLT PR opportunities by developing pitches, managing communications and aligning narratives.
• Coordinated global shop launches (Liverpool and Shinjuku), facilitating successful market introductions and driving rapid sales growth.

Head of Social Media and PR

• Led social media and PR initiatives to enhance brand engagement across platforms.
• Enhanced global brand visibility by implementing strategic social media campaigns increasing engagement by 25%
• Owned PR strategy execution, aligning influencer campaigns with brand visibility objectives.
• Orchestrated live online events for heightened brand exposure.
• Established a robust crisis management plan to safeguard the brand's reputation.
• Utilised analytics tools to monitor and adjust strategy effectiveness.
  

Lush Kitchen Digital Manager

• Directed digital marketing efforts for Lush Kitchen, enhancing product awareness and fostering customer interaction.
• Initiated influencer partnerships to boost product awareness and drive sales by leveraging community engagement.

Global Communications Executive

• Wrote and developed global marketing packs to worldwide teams ensuring alignment in all campaigns.
• Identified growth opportunities and developed into marketing plans.