CLIFF BUTAU

• Developed and implemented comprehensive communication plans, encompassing traditional, social, and digital media.
• Managed stakeholder relationships, organising visits and crafting compelling narratives.
• Created engaging content showcasing project's impact and benefits.
• Defined and track key performance indicators (KPIs) to measure success.
• Collaborated with internal teams and external suppliers to ensure seamless execution.
• Adhered to all company governance guidelines
• Evaluated success of various communications campaigns using key metrics.
• Improved public relations with effective crisis management plans.
• Set up regular feedback channels with clients, improving customer satisfaction levels.
• Managed content creation process from concept to completion, achieving cohesive messaging across all platforms.

• Developed and implemented targeted marketing strategies, aligning with organisation's growth plan, resulting in increased brand visibility and impact
• Project managed and delivered organisation's digital transformation, including creation of a user-centric website and live chat feature, significantly improving user engagement and satisfaction
• Managed end-to-end website needs, developing strategic content, updating landing pages and progressing new features.
• Led high-impact marketing campaigns across digital platforms, social media, and traditional media, ensuring consistent messaging increasing brand awareness
• Creating content and distributing across appropriate channels, e-newsletters through Mailchimp , editing and updating website content through WordPress ensuring engaging content to drive website traffic by 89%
• Collaborated with leadership to manage ongoing strategy and marketing budget, optimising spend for maximum campaign impact
• Spearheaded external marketing campaigns, promoting organisational values and support awareness for specific initiatives and services
• Identified and developed new business opportunities through paid digital campaigns and advertising, leveraging market insights to generate traffic and conversions
• Collaborating with external parties for briefing , event management/promotion to ensure branding consistency and delivery
• Utilised data analytics tools to monitor campaign performance and make necessary adjustments for maximising effectiveness.
• Optimised SEO practices for improved online presence by 100%
• Boosted click-through rates with targeted email marketing campaigns for fundraising
• Utilised search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil engagement targets
• Improved internal communication with efficient development and upkeep of organisation intranet
• Handled crisis communication situations, mitigating potential
• Introduced process changes resulting in improved communication metrics.

• Executed advanced digital marketing strategies, contributing to University's student recruitment targets
• Managed social media campaigns and created engaging content, enhancing brand awareness and driving audience growth
• Analysed campaign performance using tools like Google Analytics, refining strategies for improved conversion rates
• Developed content for digital channels, ensuring consistency with University's brand and messaging
• Communicated with media outlets for special features, strengthening company's public image.
• Established effective internal communications systems to improve staff engagement.
• Coordinated community outreach events for improved local relations.
• Embedded branding guidelines within communication activities to guarantee consistency and high standards of professionalism.
• Supported advertising and marketing efforts with illustrative material and creative collateral.
• Trained new hires on company's communication protocols ensuring consistency of message delivery across all levels of the organisation.

• Utilised CRM systems to drive student conversion through data analysis and reporting.
• Managed pre- and post-event communications and also worked closely to manage content for social media campaigns.
• Supervised Graduate Interns, providing clear guidance and project prioritisation.
• Developed digital campaigns, including video and photography content, to boost course visibility.
• Optimised digital communication channels using analytics for continuous improvement and cost-efficiency.
• Managed pre- and post-event communications and also worked closely to manage content for social media campaigns.
• Supervised 2 Graduate Interns, providing clear guidance and project prioritisation.
• Enhanced employer branding through strategic marketing initiatives.
• Streamlined recruitment practices by implementing innovative sourcing strategies.

Core Areas of Expertise:

Marketing with a focus on the music and entertainment industry. I help artists bring their vision to life by executing integrated marketing campaigns, curating impactful content, and managing live or digital event experiences. With a deep understanding of branding, audience engagement, and production logistics, I ensure every touchpoint—from content to campaigns to events—is aligned, timely, and effective.

• Campaign Execution: Plan and lead marketing rollouts for releases, tours, content drops, and brand partnerships.
• Content Curation & Strategy: Developing and curating digital content that aligns with artist branding to drive fan engagement.
• Event Management & Execution: Overseeing end-to-end planning and execution of album releases, events, listening parties, pop-ups, and promotional appearances.
• Cross-Platform Marketing: Coordinating efforts across social media, streaming platforms, and press to maximise impact.
• Creative Collaboration: Working with creatives, production teams, and external partners to ensure campaigns and events run smoothly.

• Managed data collation, project mapping, and provided administrative support for governor services
• Facilitated problem-solving sessions leading to swift resolution of issues at hand.
• Maintained updated project documentation to ensure traceability and accountability.
• Increased team productivity with proactive task delegation.

• Developed digital strategies for communicating IT services to over 20,000 students, significantly enhancing user engagement.
• Managed social media channels and created targeted content, led a successful phishing prevention campaign that reached over 40,000 users.
• Produced detailed performance reports, using data insights to inform future digital strategy adjustments and optimise outcomes.
• Developed marketing strategies to increase brand recognition.
• Conducted market research to identify new opportunities.
• Coordinated events to enhance company's market presence.
• Managed public relations tasks, strengthening business reputation.
• Leveraged email marketing campaigns for higher lead generation.
• Evaluated campaign performance to optimise return on investment.
• Analysed paid and organic website data to enhance Return On Investment (ROI).

• Customer Service role

• Developed content for social media, managed campaigns, and executed lifestyle photography projects