Cleo Renshaw
Harpenden,Hertfordshire
Summary
A dynamic and adaptable professional with strong foundations in leadership skills, strategic planning, organisation and financial reporting. Demonstrates exceptional project management abilities and excels in collaborative and relationship-building environments. Known for a positive attitude and a creative, innovative approach to problem-solving. Passionate about driving success through strategic initiatives and attentive to detail, with a genuine commitment to growth and development.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Individual Giving Manager
Guy's & St Thomas' Foundation / KCL
London
12.2018 - Current
- Plan, develop and implement appeals whilst managing and leading campaigns as part of an integrated donor acquisition, retention and development programme for our hospital Charities (Guy’s & St Thomas’ Charity, Evelina London Children’s Charity and Guy’s Cancer Charity).
- Responsible for strategic planning, setting and monitoring of budgets using insight and data.
- Lead and manage a team of two. Encouraging and supporting them on the delivery of their projects and their objectives in order to achieve success and personal growth in their roles.
- Manage the liaison of creative and strategic agencies, with responsibility of a budget of £1.4 million.
- Work closely with senior stakeholders at our Foundation and hospital Trust to ensure the delivery of our Individual Giving strategy.
- Coordinate cross-departmental collaboration and building of relationships within Marketing and Communications, Digital, Data and Fundraising teams for improved insight and workflow.
- Implemented and responsible for the face-to-face programme of our three Charities, with a yearly income of circa £1.3 million.
- Work closely with our Supporter Experience team on stewardship, constantly improving and enhancing our donor’s experience.
Marketing and Communications Manager
King's College London (KCL)
London
01.2016 - 11.2018
- Led on increasing and improving the presence and visibility of fundraising across our hospital sites (Guy's and St Thomas', Evelina London Children's Hospital and Guy's Caner Centre) whilst creating new marketing materials and project managing awareness-raising
events. - Developed and delivered a marketing and communications strategy to strengthen supporter relationships, and raise the profile of fundraising and brand recognition among patients, staff and the local and wider community.
- Supported our income generating teams by communicating opportunities on all internal and external hospital channels.
- Worked closely with graphic designers on visual elements of campaigns, ensuring alignment and compliance with overall branding strategy.
Marketing and Communications Officer
Girlguiding (London & South East England)
Wandsworth
05.2013 - 12.2015
- Developed, implemented and managed Girlguiding London & South East England's marketing and communication strategy at a regional level.
- Worked closely with the Marketing and Communications volunteer teams through London and South East England to ensure all channels were on brand, of high quality and in keeping within the charity’s guidelines.
- Responsible for the communications plan, design and production of all materials to promote the region and all its activities to over 81,000 members.
- Built and strengthened relationships with members while tactfully influencing their decisions to promote awareness and the correct image of the charity.
- Assisted in the development of the digital strategy, including responsibility of the creation of the public and members’ area websites and social media campaigns.
- Planner, monitor and holder of the marketing and communications budget.
- Managed a small team of staff and volunteers as well as managing the relationships with partners and the creative, web and print agencies.
Global Brand Marketing Manager
Madame Tussauds (Merlin Entertainments)
London
01.2010 - 03.2013
- Champion of the Madame Tussauds brand across all Merlin Entertainments Group attractions.
- Held the main role for the internal brand approval process for all customer facing aspects.
- Produced the brand guideline benchmarks currently still in use throughout the group.
- Responsible for the creation of all marketing materials for seven new attractions.
- Budget holder for brand development, and separately for all new openings collateral.
- Worked with the Heads of Marketing and their global teams throughout North America, Europe and Australasia.
Marketing Executive
Madame Tussauds (Merlin Entertainments)
London
07.2008 - 12.2010
- Assisted with the London marketing strategy and set objectives for the year to guarantee the marketing targets were achieved.
- Worked closely with Marketing, Operations, Trade and Merlin Entertainments teams to produce literature and signage, ensuring all is approved within brand guidelines and agreed timescale and budget.
- Worked closely with the Head of Operations to ensure that internal communication and staff training material were on brand; both creatively and characteristically.
- Responsible for website updates and development, including social media campaigns and activity.
- Managed the implementation of the Merlin eCommerce booking system for Madame Tussauds.
- Integral in the London advertising campaigns which saw Madame Tussauds London increase its admissions volume 7% for two consecutive years.
Marketing Executive
The London Eye (Merlin Entertainments)
London
10.2007 - 07.2008
- Worked closely on the British Airways re-brand with regards to re-communication and production on all marketing material, signage and literature.
- Liaised and supported external agencies in the production, strategy and planning of seasonal and ad hoc campaigns.
- Implemented tactical promotional campaigns; ensuring they were delivered on time, within budget and pre-determined objectives. Each campaign notably increased visitor volume throughout the promotion.
- Worked closely on a daily basis with Operations, PR, Technical, Finance and Health and Safety teams to ensure all marketing activities ran smoothly and within regulations.
- Produced the Eye Marketing notices and briefs for The London Eye teams and Merlin Entertainments.
- Managed budgets for promotional events, signage and literature.
Education
Professional Diploma - Data-Driven Marketing
Institute of Data and Marketing (IDM)
London 11.2019 - 11.2020
Post Graduate Certificate - Sports and Event Marketing
George Brown College
Toronto, Ontario Canada 09.2003 - 08.2004
Diploma of Higher Education - Advertising, Layout and Design
Sheridan College
Oakville, Ontario Canada 09.1998 - 06.2001
Skills
- Project Management
- Leadership skills
- Strategic planning and financial reporting
- Multi level relationship-building
- Positive attitude and collaborative
- Creative and innovative
- Passionate
- Adaptable and attentive
- End result vision
References
References available upon request.
Timeline
Professional Diploma - Data-Driven Marketing
Institute of Data and Marketing (IDM)
11.2019 - 11.2020
Individual Giving Manager
Guy's & St Thomas' Foundation / KCL
12.2018 - Current
Marketing and Communications Manager
King's College London (KCL)
01.2016 - 11.2018
Marketing and Communications Officer
Girlguiding (London & South East England)
05.2013 - 12.2015
Global Brand Marketing Manager
Madame Tussauds (Merlin Entertainments)
01.2010 - 03.2013
Marketing Executive
Madame Tussauds (Merlin Entertainments)
07.2008 - 12.2010
Marketing Executive
The London Eye (Merlin Entertainments)
10.2007 - 07.2008
Post Graduate Certificate - Sports and Event Marketing
George Brown College
09.2003 - 08.2004
Diploma of Higher Education - Advertising, Layout and Design
Sheridan College
09.1998 - 06.2001
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