Creative Retention Manager with strengths in CRM Management and overall Retention Strategy. End-to-end execution of multi-channel campaigns, driving customer engagement and loyalty. Manages budgets effectively to maximise return on investment.
Overview
11
11
years of professional experience
Work History
Retention Manager
Abel & Cole
London
2024.10 - Current
CRM Management (Direct experience with Actito and Insider, but would be confident using any provider)
Overall Retention Strategy for Loyalty, Winback, Lifecycle, including customer segmentation, reporting and campaign planning
Budget Management
Co-ordination end to end execution on channels including Direct Mail, Email, Push, SMS
Writing copy and email building
Senior Trading Executive
Abel & Cole
London
2021.07 - 2024.10
Trading Campaigns
Web Merchandising
Creative strategy for catalogues, newsletters, emails, push notifications, gifting
Photographer
Abel & Cole
London
2015.09 - 2021.07
Food Photography
Assisted in art direction, composition, and propping to enhance visual storytelling
Studio Management
Executed design tasks across diverse projects to achieve cohesive branding