CLÉMENT LAPEYRE
Summary
Organised and proactive cross-functional senior leader, delivering SaaS CX & UX interventions for Utilities and driving proven, sustainable and scalable impact. Holding a positive and constructive approach when transforming culture and business for Good. Experienced in optimising revenue, driving collaboration, influencing and mentoring individuals to achieve their potential
Overview
21
21
years of professional experience
Work history
Global Head of User and Customer Experience - acting CPO & CMO
ADVIZZO now successfully acquired by CALISEN
London
01.2020 - 03.2025
- Company Overview: now successfully acquired by CALISEN group
- Deploying SaaS & AI/ML based User Experiences and proven efficiency programs with many water and energy companies worldwide, optimizing operations and driving more sustainable behaviours at scale
- Led RFI/RFPs and won contracts with utilities such as UK's Severn Trent Water and USA's SMUD
- Leveraged 12+ years Data and Behavioural Science practice as pre & post-sales advisor
- Analysed “hard and soft” consumer insights from diverse countries and sources, direct and academic
- Designed >50 use cases that improved business growth prospects and product roadmap prioritization
- Researched & Developed systems and innovations with AI/ML and insights-based growth techniques
- Presented solutions at industry events such as Smart Tech summit & Waterwise conference
- Tracked impact delivered for clients: 3,4 M users reached in 2024, saved >£12M & 26117 Tons CO2e
- Played a pivotal role in building up Advizzo ahead of sale to Calisen
- Now successfully acquired by CALISEN group
Customer Propositions Senior Manager – UK Strategy and Innovation
CENTRICA, BRITISH GAS, HIVE
01.2013 - 12.2019
- Directed team of Proposition Managers and cross-functional delivery team
- Delivered engagement and retention strategies for the British Gas Rewards loyalty scheme
- Negotiated partnerships, designed bundles and offers with energy, services, insurance, IoT & 3rd party products
- Grew loyalty base by 1,000,000 in 1 year by broadening and simplifying sign-up journeys, minimizing friction and maximising engagement with appealing offers and rewards
- Hired new talents to help our strategy & innovation deliver the highest number of offers ever
- Improved productivity and autonomy of my direct reports rapidly with early investment and coaching
- Motivated colleagues to ensure an on-time/budget/quality all time high delivery of 1 offer/week
- Learned to fail fast by getting my team to work using an Agile and customer-first approach
- Enthused customers and colleagues with innovative new offers; led to +8 points Net Promoter Score
Smart Metering Programme Delivery Manager - UK Industry Development
CENTRICA, BRITISH GAS, HIVE
01.2017 - 05.2018
- Commercial strategy expert: focussed on developing business cases, customer campaigns, input into government consultations, industry and public relations initiatives
- Guaranteed on-time and budget change delivery via ongoing stakeholder engagement and influence
- Mentored a social impact entrepreneur as they took innovative product to market and gained Venture Capital investment
- Shared learnings and fed new policy recommendations to corporate and Government levels
Commercial Manager – B2C Smart Homes
CENTRICA, BRITISH GAS, HIVE
01.2013 - 12.2016
- Structured 100+ pool of opportunities and innovations to drive commercial effectiveness across the smart metering programme, the largest IT infrastructure change in British history
- Enabled >80% of GB population to get smart meters by organising programme into project roadmap
- Increased customer take-up by >200% after implementing World 1st Behavioural Science RCT
Smart Metering Project Manager - B2B markets
EDF ENERGY UK
07.2011 - 12.2012
- Planned and empowered operations teams to perform efficiently
- Got 35 to 81% smart meters rolled-out
- Designed a new Gas Smart Automated Meter Reading product proposition end-to-end
- Created and integrated online solutions to project, including campaigns promoting online tools, enabling businesses to engage staff and customers to save energy and grow online engagement
Fixed Price Products Team Leader - electricity and gas portfolio management
EDF ENERGY UK
06.2009 - 07.2011
- Organised a team of 3 analysts and aligned and optimised product strategies, policies and prices with the newly acquired British Energy
- Expert input into creation of a new Pricing system (one of 6 Superusers)
- Priced energy products that collected c80% of the Gross Margin of the B2B business unit each year
- Kept colleagues motivated and work done through uncertain times
Fixed Price Products Manager - electricity and gas price optimisation
EDF ENERGY UK
08.2007 - 06.2009
- Wrote pricing and product strategy change proposals to the company's executive committee
- Shaped pricing principles framework that balanced regulatory constraints with sustainable business targets
- Created new pricing policies, decision trees and rolled them out internally and externally
- Simplified price ranges and delivered major price changes whilst maintaining customer numbers
Business Analyst - Mobile/Telecoms & Electricity B2B Pricing
EDF ENERGY UK
05.2006 - 07.2007
- Managed portfolio, led market research, set price strategies & delivered end-to-end change campaigns
- Performed pricing improvements in value of targeted segments: +£4.7m annualised Revenue on segments not managed by Sales teams; better than all sales teams combined
- Shaped commercial and sales deal structures for customers like Harrods - from positioning, pricing and terms and conditions to face-to-face presentations
Assistant Yield and Revenue Manager
ACCOR NOVOTEL LONDON WEST
04.2004 - 04.2006
- Defined and realised Pricing and Revenue initiatives for the UK's 2nd largest convention centre (661 bedrooms and meeting rooms)
- Co-operated with directors to shape and agree budget
- Generated +£1.1m Revenue in 2005 with combined increases in occupancy & Average Room Rates
- Analysed competitor market insights for 50+ new websites and generated +£175K sales in 2005
- Saved 75% treatment time for the conference centre data by creating an automated analysis system
Education
Master of Business Administration -
ESSCA French Grande Ecole
Master - Marketing Services and Revenue Management
DUT/2year degree - Sales and Negotiation
Limoges university
Executive Leadership Programme -
University of Oxford
Skills
- AI tools assessor / G-Suite / MS tools
- Jira / Figma / Miro / Adobe Suite
- Research & Design (Prolific, Canva, Business Objects / SQL)
- Data Analytics
- Marketing & Sales development
- Public speaking
- Team building
Languages
English
Spanish
French
VOLUNTARY AND OTHER ROLES
- Director, Calisen Impact Charitable Trust, Granting £350k per year to sustainability causes
- Chair of Finance committee, Worthing RC parish, Governing allocation decisions of scarce funds
- Mentor, London's Founders Institute, World's largest Pre-Seed accelerator
- Co-founder, Behavioural Science and AI Institute, Helping professionals grasp impact opportunities
- Co-founder, MyAppyTours start-up, Creating white-labelled educational Apps (2014-2020)
- Coach, ESSCA Business school, Up to 10 final year graduate students
- Assessor, Team for the Planet, Decarbonization innovations and Associate
- Creator, Family & friends, Creator of adventures
Timeline
Global Head of User and Customer Experience - acting CPO & CMO
ADVIZZO now successfully acquired by CALISEN
01.2020 - 03.2025
Smart Metering Programme Delivery Manager - UK Industry Development
CENTRICA, BRITISH GAS, HIVE
01.2017 - 05.2018
Customer Propositions Senior Manager – UK Strategy and Innovation
CENTRICA, BRITISH GAS, HIVE
01.2013 - 12.2019
Commercial Manager – B2C Smart Homes
CENTRICA, BRITISH GAS, HIVE
01.2013 - 12.2016
Smart Metering Project Manager - B2B markets
EDF ENERGY UK
07.2011 - 12.2012
Fixed Price Products Team Leader - electricity and gas portfolio management
EDF ENERGY UK
06.2009 - 07.2011
Fixed Price Products Manager - electricity and gas price optimisation
EDF ENERGY UK
08.2007 - 06.2009
Business Analyst - Mobile/Telecoms & Electricity B2B Pricing
EDF ENERGY UK
05.2006 - 07.2007
Assistant Yield and Revenue Manager
ACCOR NOVOTEL LONDON WEST
04.2004 - 04.2006
Master - Marketing Services and Revenue Management
DUT/2year degree - Sales and Negotiation
Limoges university
Master of Business Administration -
ESSCA French Grande Ecole
Executive Leadership Programme -
University of Oxford
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