Claudia Patricia Vieira Salazar
Oxford
Summary
Client focused luxury retail professional with over 8 years experience working with leading premium and luxury fashion brands. Skilled in building meaningful relationships with VIP and international clients, delivering personalised styling consultations and curating bespoke shopping experiences that foster loyalty and drive commercial success. Combining expertise in clienteling, CRM, and exceptional product knowledge with a personalised selling approach, I consistently exceed sales targets while representing luxury brands with professionalism, discretion and meticulous attention to detail. Having lived across North and South America before settling in the UK, I bring strong cultural awareness, adaptability and a natural ability to connect with an international clientele.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work history
Client Advisor
Bottega Veneta
Bicester
2022.10 - 2026.07
- Maintained the accuracy and integrity of CRM data, acting as the boutique’s LUCE specialist while supporting colleagues with system training, company procedures and GDPR compliance.
- Analysed client data and buying behaviours to identify commercial opportunities, expand the client base and increase client spend.
- Managed the execution of clienteling campaigns by monitoring engagement, sharing best practices and providing actionable feedback to improve results.
- Consistently exceeded individual sales and KPI targets by delivering a personalised service aligned with the Bottega Veneta Client Journey.
- Developed in depth knowledge of seasonal collections, craftsmanship and luxury trends to provide tailored styling advice and cross category recommendations.
- Built a loyal portfolio of local and international clients through personalised communication, appointment management and exceptional after sales service.
- Worked collaboratively with the management team to support boutique objectives, client events and strategic CRM initiatives.
- Represented the Maison with professionalism and discretion, ensuring every client interaction reflected Bottega Veneta’s values and standards of excellence.
Key Holder | Team Leader
Flannels
Oxford
2020.02 - 2022.10
- Delivered seasonal visual merchandising in line with company guidelines, ensuring the store consistently reflected premium brand standards and maximised commercial opportunities.
- Maintained in depth, continuously updated knowledge of multiple luxury brands, collections and product features (including Valentino, Saint Laurent, Moncler and others) to provide tailored recommendations and elevate the customer experience.
- Supported the day to day management of the store, overseeing opening and closing procedures, payroll, returns, exchanges, customer escalations and security incidents.
- Assisted senior management in coaching and developing team members, identifying performance opportunities and promoting a collaborative, high performing environment.
- Consistently exceeded individual and team KPI targets, generating over £15,000 in weekly sales through personalised service, commercial awareness and effective selling techniques.
- Developed and maintained relationships with VIP clients by sourcing exclusive products and delivering bespoke shopping experiences both in store and through private WhatsApp consultations.
- Worked closely with the management team to drive operational excellence, support business objectives and ensure the smooth running of daily store activities.
- Built strong client loyalty by delivering a seamless service from initial consultation through to aftercare, encouraging repeat business and long term relationships.
Key Holder | VM
Calvin Klein
Oxford
2019.04 - 2020.02
- Managed daily store opening and closing procedures, ensuring compliance with operational standards and supporting smooth day to day trading.
- Coordinated floor operations including team briefs, section allocation, and rota support to maintain structure and efficiency across shifts.
- Oversaw end to end stock processes including deliveries, returns, exchanges, stock adjustments, inter-store transfers, and weekly RFID stock counts to maintain accurate inventory control in BOH.
- Supported recruitment and onboarding of new team members, including interviewing candidates, delivering training, and assisting with performance feedback.
- Acted as floor based sales support, driving team energy and focus to maintain consistent performance against daily trading priorities and KPIs.
- Delivered visual merchandising execution including floor layout changes, window displays, hero stand setups, and in store events preparation in line with brand guidelines.
- Acted as Assistant Manager for a 6 month maternity cover period, supporting full store operations, team leadership, and day to day commercial performance.
Key Holder | MUA
Kiko Milano
Oxford
2017.07 - 2018.04
- Independently managed store opening and closing procedures, including cashing up tills, preparing the store for trading, and ensuring visual standards were maintained.
- Produced end of day reports, banking reconciliations, and store performance updates, communicating key information to management and stakeholders via EOD emails.
- Delivered a high level of customer service in a fast paced retail environment, managing high footfall periods and supporting efficient till operations.
- Conducted personalised one to one makeup consultations, providing tailored product recommendations and professional beauty advice to clients.
Sales Associate
Primark
Oxford
2016.03 - 2016.12
- Worked on tills processing cash and card transactions, ensuring accuracy during busy trading periods.
- Supported shop floor standards by tidying, replenishing stock, and ensuring products were presentable and available for customers.
- Assisted customers with general enquiries and contributed to smooth day to day store operations in a fast paced retail environment in a flagship store.
Education
Regina Mundi College
London, Ontario, Canada 2013.09 - 2015.03
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Oxford Spires Academy
Oxford, United Kingdom 2015.09 - 2018.06
Skills
- Luxury Clienteling
- VIP Client Management
- CRM & Client Development
- Client Journey
- Sales Strategy
- KPI & Sales Performance
- Visual Merchandising
- GDPR Compliance
- Team Leadership
- Staff Training & Coaching
- Relationship Building
- Luxury Styling
Languages
English: Native speaker
Spanish: Native speaker
Timeline
Client Advisor
Bottega Veneta
2022.10 - 2026.07
Key Holder | Team Leader
Flannels
2020.02 - 2022.10
Key Holder | VM
Calvin Klein
2019.04 - 2020.02
Key Holder | MUA
Kiko Milano
2017.07 - 2018.04
Sales Associate
Primark
2016.03 - 2016.12
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Oxford Spires Academy
2015.09 - 2018.06
Regina Mundi College
2013.09 - 2015.03