Claudia Kampmann

Leading and overseeing brand activations across European markets, including PR, social, influencer marketing, and ATL/BTL campaigns, to position Ruggable as the most loved home textiles brand. Driving strategic brand growth, managing agency partnerships, and ensuring cohesive storytelling across all consumer touchpoints. Collaborating cross-functionally and cross-market to adapt global strategies or learnings to local market needs while analyzing performance metrics to optimise engagement and brand impact, all with the aim to build a strong emotional connection between Ruggable and its European consumers.

• Onboarded 4 new agency partners within 12 weeks across creative, media, comms planning and MMM/econometrics
• Lead on all aspects of ATL & BTL brand campaign planning and development with integral cross-agency collaboration across UK & German markets
• Worked with in-house and external Design teams to align brand marketing creative across all channels

• Proven record of driving brand fame & growth in a start-up/scale-up - uplift in brand awareness by 113% in 6 weeks, grew CRM opt-in base by 131% in 2 weeks.
• Manage 5+ agency partners and relationships including cross-collaboration to launch a multi-million brand campaign
• Responsible for leading brand communications and creative planning across social media, PR, influencers, events, sponsorships, brand partnerships, broadcast media and brand campaigns, ATL & BTL.
• Monitoring brand performance contributing to business KPIs and forecasts.
• Experience negotiating contractual agreements with a range of broadcast, partnerships and event sponsorships.
• Managed econometrics/MMM project reviewing brand activity for efficiency & effectiveness with strong results.
• Supporting heycar internal teams with brand requests, design and product support including onsite messaging and launch strategies.

• Supported the Head of Marketing & CMO in multi-channel advertising campaigns to hit business objectives and forecasts.
• Reached the highest national representative brand awareness recorded at the time since launch
• Responsible for all brand management, campaign planning and performance tracking across all brand & campaigns activity - ideation to execution including agency management.
• Lead on PR & Social agencies including influencer management, broadcast partnerships and sponsorships of any nature.
• Lead the heycar team through a brand refresh, brand training and roll-out.

• Joined a team of 2 in Marketing & 20 across the business
• Set up all fundamental processes and requirements for daily brand management
• Managed social channels, PR and crisis-management
• Supported across Design, SEO, Organic, Content and other owned and earned brand requests

• Supported the National Major Groups Manager & Director of Sales in developing and executing effective sales promotions, incentives and reward programmes targeted to the UK & IRE dealer network to achieve yearly KPIs & targets - footfall, orders, car registrations, etc.
• Introduced renewed incentive & reward programmes across the dealership network (the previous model had been in market for 20 years)
• Managed key accounts and third party agencies including re-budgeting and evaluating services to delivered for ROI.
• Responsible for £20 Million budget

• Managing, creating and supplying weekly, monthly and quarterly reports on sales showing effectiveness of marketing campaigns, sales performance split across car model, trim levels vs competitors to influence future marketing & product decisions
• Supported all car line managers with new product launches, POS materials and events.