Claudia Bell

Key Responsibilities & Achievements

Event Planning & Execution

• Planned and delivered internal and external events across the UK, Europe, and North America, including trade shows and sector-specific exhibitions.
• Defined event strategy, set measurable KPIs, and ensured alignment with broader business objectives.
• Collaborated with sales to tailor stand messaging for maximum impact and relevance to target audiences.

Stakeholder & Vendor Management

• Acted as the main point of contact for event planning and execution, ensuring clear, consistent communication with internal stakeholders and external partners.
• Managed relationships with design agencies and vendors, ensuring all creative elements met brand guidelines and strategic objectives.
• Oversaw and controlled event budgets, optimising spend while maintaining high-quality output.

Logistics & On-Site Coordination

• Coordinated event logistics including AV setup, stand design, and promotional material preparation to support live demonstrations and attendee engagement.
• Developed and deployed event-specific digital assets such as QR postcards and tailored landing pages.

Lead Management & Post-Event Analysis

• Led post-event processes including feedback collection, lead segmentation, and CRM integration via Salesforce.
• Created follow-up content to re-engage leads, and tracked lead progression to assess event ROI and support sales strategy.

Reporting & Strategic Insight

• Produced data-driven reports to evaluate event performance and inform future planning.
• Provided strategic recommendations on event participation, including re-signing decisions based on KPIs and lead quality.

Virtual Events & Digital Engagement

• Organised and hosted virtual events and webinars using platforms such as Teams, Zoom, and Cvent.
• Supported digital marketing efforts through organic content planning, copywriting, and internal content sourcing.

Key Responsibilities & Achievements

Lead & Contact Management

• Managed and qualified inbound leads from the company website and social media channels, ensuring accurate allocation to relevant sales or business development team members.
• Conducted detailed research on prospects and their organisations to assess needs and enhance lead quality.
• Maintained and updated the CRM (Salesforce), supporting accurate reporting and tracking of monthly and quarterly KPIs.
• Executed targeted email campaigns to nurture client relationships and communicate product updates, contributing to client retention and engagement.

Event Support

• Supported the organisation of internal and external company events, including venue sourcing and logistical coordination.
• Identified and secured high-quality venues aligned with brand standards to ensure a premium experience for guests.
• Researched and selected location-specific promotional merchandise to enhance brand visibility and increase event engagement.

Travel Coordination

• Co-managed employee travel logistics, including booking transport, accommodation, and dining, ensuring cost-effective and seamless business travel experiences.
• Enhanced operational efficiency through meticulous planning and attention to detail in travel arrangements.

Professional Development

• Completed a Professional Diploma in Digital Marketing with a focus on PPC, SEO, GA4, website optimisation, and email marketing, supporting a data-driven approach to campaign management.