Clare Ingleby
Ferrensby,North Yorkshire
Summary
Seasoned professional with a focus on marketing and communications, bringing a wealth of strategic insight. Possessing strong communication and project management skills, coupled with creative problem-solving abilities. A proven track record in delivering effective multi-channel marketing campaigns. Adept at managing projects and events with strong organisational skills and a results-driven approach. Experienced in change management, contract management, client relationship management, and multicultural sensitivity.
Overview
26
26
years of professional experience
Work history
Freelance Marketing & Communications Consultant
Self-employed
01.2017 - 08.2026
- Creative consultant specialising in delivering effective marketing campaigns and compelling communications. Taking time to get to know clients and their customers to ensure campaigns speak to their customers and bring their brand to life. Offering a range of communication and marketing services, including web content, social media, blogs, newsletters, e-shots, SEO, pay-per-click advertising, print media and content proofing. Clients have included small-business support websites, energy-efficiency products and service businesses, finance training company, R&D tax credit business, business procurement company, PPE company, and PR agency. I also undertook four large consultancy projects in fractional marketing positions as detailed below, and worked as a bid writer:
Marketing Manager (part-time)
Repowering London
06.2025 - 07.2026
- Employed initially to support two key projects: 1) Assist the Retrofit Team to develop a marketing strategy to aid their delivery, assist recruitment on their blocks of flats service, support them in developing their area-based proposition, and creation of dissemination activities, including a celebration event. 2) Explore and develop digital communication tools to increase awareness and investments in community energy projects. An additional project was undertaken to analyse the findings of a research project and write up the report examining the issues with the ECO scheme and make recommendations on how the future Warm Homes Plan could be delivered.
- Led team to drive customer engagement and loyalty.
Marketing Manager (part-time)
Moulds Accountants
04.2022 - 08.2023
- Delivering full marketing services for the business to support their existing clients and recruit new clients. Some of the key features of the role included website redevelopment, SEO management and Google Ads, social media management, email marketing, client newsletters, setting up a local networking club and managing events.
Marketing Consultant
Warm Zones
04.2018 - 10.2018
- Employed on a fixed-term contract to deliver marketing consultancy. The role involved completing a marketing audit both internally and externally, which included a competitor analysis and customer perception review. This resulted in a rebrand, a new website that was refocused on the target audience and more effectively promoting the excellent and unique work.
Marketing Consultant
Carillion
04.2017 - 09.2017
- Fixed-term contract to deliver marketing consultancy to improve internal and external communications. The role involved doing a marketing audit, consulting a wide range of staff about their marketing and communication needs, reviewing all communication channels and customer liaison methods. Outputs included a research findings document, marketing and communications plan, creation of a customer e-newsletter, and the development and building of a Marketing Hub (SharePoint knowledge bank designed as a self-help tool). It also involved supporting the bid team in developing content and materials.
Senior Contract Manager
Npower
08.2012 - 12.2016
- Managing third-party contractors to deliver ECO and CESP/CERT targets. Assisting contractors to achieve their contractual targets and managing the performance of both my contractors and my team’s, with a portfolio of £40m.
- Successful delivery of both targets and stretch targets on time and within budget.
- Projecting portfolio delivery and managing any deviations, demand fluctuations and communicating changes and risks.
- Developing strong relationships and increasing the value of the contracts, seeking out new opportunities.
- Monitoring contractual performance, challenging contractors’ delivery and aiding them back on track.
- H&S and technical standards monitoring of contractors.
- Compliance with government rules and working with them to modify guidance.
- Energy efficiency programmes including boilers, insulation and district heating.
- Managing a team of four, ensuring the team deliver to high standards and reach targets. As well as training and development.
- Negotiated high-stake contracts for improved company profitability.
Operations Manager
Yorkshire Energy Services
01.2009 - 08.2012
- The principal part of the role is to project manage multiple schemes as well as manage two teams (11 staff) who are responsible for marketing and outreach advice and sales. Key activities include:
- Development and maintenance of effective relationships with current and potential partners such as local authorities, housing associations, utility companies, contractors and funding bodies (including European funding & EST). As well as successfully tendering for new business.
- Processing and monitoring partner activities to claim funding, also ensuring compliance with funding standards, technical monitoring and health and safety standards are met. Modelling and tracking schemes to meet financial and carbon budgets.
- Building and maintaining the company’s marketing plan and communications. Overseeing its delivery by the marketing team to ensure the schemes and products meet their targets and awareness levels are high.
- Ensuring the best use of the outreach team to promote and advise on energy efficiency, including doing targeted household assessments, advising on behavioural change, doing events with the public and through employee engagement activities, to promote schemes and sell products.
- Managing the workflow of the company’s contact centre and ensuring targets are reached.
- Managing and utilising the company’s CRM database and external resources to ensure effective customer profiling and targeting, customer satisfaction management and utilising it to build plans and strategies.
- Monthly reporting to senior management, funding bodies (European Regional Development Fund, EST, utility companies for their obligations through CESP & CERT), including budget management to ensure effective project management and monitoring of funding streams and income between multiple partners and funders.
Marketing Co-ordinator
Metro
07.2007 - 01.2009
- Managing marketing team of 9 with a range of responsibilities including marketing, community liaison and workplace travel planning, including project managing a £1 million project. Key duties included:
- Campaign management for initiatives such as introducing a new concessionary fares scheme, environmental campaigns, youth marketing, ticket promotions, service awareness, and introducing new services.
- Developing marketing strategies to encourage more people to use public transport, promoting accessibility and ease of use as well as environmentally friendly reasons.
- E-communication development including overhauling multiple websites, email marketing, SMS, exploiting the customer relationship management system and developing it further.
- Managing multiple design agencies, print purchasing, media buying and procurement management.
- Stakeholder and customer management including consultation and annual customer opinion tracker survey.
- Team management including staff development, training, recruitment and selection.
Marketing Officer
Bradford Council
02.2007 - 07.2007
- Returned to the Marketing department after secondment. Generalist marketing role looking after marketing projects across the Council, providing advice and support to departments in promoting their services. This included revamping the Council website to make better use of the site as a more effective tool and more targeted towards its audience. Also providing marketing support to the Council’s business start-up team.
Change Manager with responsibility for project communications
Bradford Council
01.2006 - 02.2007
- Secondment to a major Council transformation programme to work alongside IBM to deliver an Enterprise Resource Planning project to implement SAP technology for HR, payroll, finance and procurement. Key activities included:
- Leading on project work related to the development, management and delivery of key project communications; ensuring all target audiences are reached, including senior management, political and external audiences.
- Core member of a high-profile change management team that was responsible for leading and coordinating different elements of the project, facilitating activities and supporting the successful delivery and acceptance of the project throughout the organisation.
- Supporting and coaching line managers to examine and understand the change impacts on their department, developing plans of how to implement the changes across the Council and assisting them to develop their local change plans, communicating these changes to staff and creating training delivery plans.
- Facilitating and running meetings and workshops to create awareness and examine the required change across the organisation, including presenting difficult and complex content.
- Assisting key departments to develop their procedures and practices in line with the new system and communicate the changes to those affected.
- Supporting departments to incorporate the new roles and assign them to the correct staff, monitoring the impacts on those staff and the department as a whole.
- Coordinating support methods and mechanisms for new system users.
Marketing Officer, Adoption & Fostering
Bradford Council
07.2004 - 01.2006
- The key activity was developing and implementing the marketing plan for the recruitment and retention of foster carers and adopters. Key activities included:
- Managing communications to service users, stakeholders, inter-agency and external bodies, which included producing service newsletters and relationship management.
- General awareness and targeted advertising and recruitment campaigns across all mediums.
- Creating literature and promotional materials aimed at audiences of all ages and a variety of languages.
- Event management including educational training, children’s activities, awards and support groups.
- Conducting research - customer satisfaction, consultations, monitoring feedback and satisfaction levels.
- Coordinating and participating in activities, groups and projects including incorporating legislation changes, improving the service, catering for Black Minority Ethnic groups, and obtaining a customer excellence award.
- Managing relationships with designers, advertising agencies and media outlets.
- Creating public relations opportunities and handling the press, including undertaking media training.
- Exploring and introducing new technology to increase cost-effectiveness and developing a new website.
Assistant Field Marketing Manager/Marketing Co-ordinator
National Blood Service
09.2001 - 07.2004
- Management of two sites and ten staff to promote blood donation and sign up to the Bone Marrow Registry.
- Contribution to national campaigns and coordination of local marketing and support activities.
- Responsibility for a geographic area which included the management and marketing of blood donor sessions, introducing new facilities, which involved assessing feasibility and stimulating demand.
- Handling seasonal demand and creating strategies to manage blood supplies.
- Leading project groups designed to progress both the marketing function and database developments.
- Setting up and coordinating multiple new donor sessions, including partnerships with large companies such as O2, Yorkshire Television, HBOS and Leeds United.
- Deploying new technologies such as SMS and working closely with developers to ensure effective roll-out.
- Developing and maintaining relationships and strategic partnerships with internal and external stakeholders, including donors, recipients, companies and community groups.
- Presenting to a wide range of groups, as well as managing events and seminars.
- Producing market research and compiling development reports.
- Identifying and exploiting local PR opportunities and liaising with the media.
- Recruitment, training and development of staff, and resolving HR issues.
- Implemented SEO practices for improved website visibility.
Marketing Executive
Regal Exclusive
09.2000 - 08.2001
- Set up the marketing department, developing marketing strategies and business plans.
- Responsible for branding, promotion, advertising, product development and launches, product literature, employee and sales force newsletter, organising events, product exhibitions, and website monitoring.
- Devising and running the company’s sales incentive scheme.
- Managing market research about product development and satisfaction levels.
- Developing a customer database to assist in gaining new business and regaining lapsed customers.
Education
Post Graduate Diploma -
Chartered Institute of Marketing
E-Marketing Certificate -
Chartered Institute of Marketing
BA(Hons) - Marketing
University of Central Lancashire
04.2001 - 06.2000
Market Research Society Certificate -
University of Central Lancashire
PrestonA-Levels -
Withernsea High School & Sixth Form
GCSEs -
Withernsea High School
Other relevant qualifications
.
Skills
- Strategic planning
- Campaign management
- Project management
- Competitor analysis
- Change management
- Bid management
- People management skills
- Resource optimisation
- Budget management
- Relationship-building
- Brand management
- Integrated communications
- Content creation
- Customer focus orientation
- Results-driven approach
- Multicultural sensitivity
- Social media strategy development
- Search Engine Optimisation
- Direct mail campaigns
- Pay per click advertising
- Event management
- Webinar organisation
- Knowledge of CRM systems
- Google Analytics
- Campaign performance measurement
- WordPress
- Canva
References
References – available on request.
Affiliations
- Walking with my beloved Labrador Poppy
- Escaping into nature and seeing the country with my family
- Volunteering at the school PTA
- Reading a variety of fiction including thrillers and crime
Timeline
Marketing Manager (part-time)
Repowering London
06.2025 - 07.2026
Marketing Manager (part-time)
Moulds Accountants
04.2022 - 08.2023
Marketing Consultant
Warm Zones
04.2018 - 10.2018
Marketing Consultant
Carillion
04.2017 - 09.2017
Freelance Marketing & Communications Consultant
Self-employed
01.2017 - 08.2026
Senior Contract Manager
Npower
08.2012 - 12.2016
Operations Manager
Yorkshire Energy Services
01.2009 - 08.2012
Marketing Co-ordinator
Metro
07.2007 - 01.2009
Marketing Officer
Bradford Council
02.2007 - 07.2007
Change Manager with responsibility for project communications
Bradford Council
01.2006 - 02.2007
Marketing Officer, Adoption & Fostering
Bradford Council
07.2004 - 01.2006
Assistant Field Marketing Manager/Marketing Co-ordinator
National Blood Service
09.2001 - 07.2004
BA(Hons) - Marketing
University of Central Lancashire
04.2001 - 06.2000
Marketing Executive
Regal Exclusive
09.2000 - 08.2001
Post Graduate Diploma -
Chartered Institute of Marketing
E-Marketing Certificate -
Chartered Institute of Marketing
Market Research Society Certificate -
University of Central Lancashire
A-Levels -
Withernsea High School & Sixth Form
GCSEs -
Withernsea High School
Other relevant qualifications
.