Clare Morris
Rays Hill, Chesham
Summary
Brand marketing strategist delivering revenue, growth & performance with expertise in marketing consumer products, events, media and entertainment brands. Audience first, creative marketing strategy, building and scaling brands through data driven creativity, engaging content marketing and seamless customer experience.
Overview
25
25
years of professional experience
Work history
Marketing Director
SXSW London
London
09.2024 - Current
- Successfully launched the brand in Europe defining all aspects of the product proposition, tone-of-voice, visual & creative identity delivering 20K delegates and 20 media partners
- Collaborated closely with sales department to align marketing objectives with sales targets devised lead generation campaigns
- Led a dynamic team of eleven marketers, fostering creativity and productivity building the infrastructure and simultaneously executing
- Developed effective global PR strategies and managed crisis communications
- Implemented latest social media trends into the company's marketing strategy, influencers, podcasts, talent collaboration posts
- Spearheaded and led multi-channel marketing campaigns across paid, owned and earned media channels driving B2B2C awareness, consideration & conversion
- Increased brand awareness with trending and engaging social media campaigns, extending reach to grow target audience.
- Consistently met and exceeded company goals and objectives with comprehensive marketing oversight.
Head of Marketing, Europe
Samsung Electronics, Retail Commerce Centre of Excellence
London
04.2021 - 07.2024
- Responsible for defining, leading & executing the Pan-EU e-commerce marketing strategy & onsite customer journey experience for all product categories (Mobile, Wearables, TV, Domestic Appliances) for retailers across Europe
- Devised ‘7 Days of Samsung’ an omni-channel campaign in 50 retailers & 23 countries, delivering $100m consumer sales making it the single biggest Samsung branded retail media event globally
- Amazon end-to-end platform management, data insight & analytics, strategic priorities, managing content & SEO optimisation increasing organic traffic +50%
- Optimised digital content strategy standardising best practice. $2M GTM toolkit content creation, curation, localisation, digital distribution
- Media strategy $10M driving acquisition, full-funnel brand awareness, consideration & conversion PPC, Display, Social, Affiliate, Retail Media delivering significant increases in Reach, CTR, ROAS. Agency RFPs for Cheil, Starcom, Wunderman
- Strong stakeholder management, complex global, matrix organisation, impacting & influencing 50+ staff in 25 countries & HQ Korea, collaborating cross-functionally (Product Marketing, Brand, Research, Sales) securing budgets to drive innovation
Head of Strategic Marketing, Europe
Samsung Ads
London
03.2020 - 03.2021
- Devised market positioning, brand value proposition for Connected TV advertising technology solutions. Raising awareness, engagement & adoption across media agencies & brands
- Devised Trade marketing strategic presentations, CRM, digital events, exhibitions, devised TV viewership data & insight trend thought leadership & content creation with CRM & social distribution
- Devised strategic narrative increasing European media share of voice from 4% to 31% in 2020
VP Marketing & Brand
Cannes Lions
London
06.2017 - 02.2020
- Devised the brand & channel marketing strategy for delivering €40M e-commerce festival ticket sales for Cannes Lions and oversaw the marketing strategies for Spikes Asia, Singapore and Dubai Lynx
- Built awareness, engagement & conversion on paid, owned, earned channels
- Partnerships & sponsorship: activated Facebook, Pinterest, Instagram onsite sponsorship. Managed $3M worldwide media barter
- Restructured & recruited a team of 20 across brand, creative, PR, social media, in-house performance media, CRM. Delivered record and world class NPS scores
Managing Director
The Content Marketing Association
London
01.2013 - 05.2017
- Defined and showcased world-class content marketing best practice by managing the Industry body promoting the discipline of content marketing
- Delivered effective thought leadership which demonstrated how to drive engagement & revenues from branded content
- Expanded client base membership with media agencies, broadcasters & brands (Mediacom, SKY, ITN, Bloomberg)
- Managed Annual industry Awards for 1000+ attendees & monthly industry live events and live streamed digital events
Director
UK Home Entertainment, ITV Studios
London
09.2007 - 10.2012
- Led the sales & marketing strategy for TV & Film content delivering £100m+ Revenue
- B2C marketing TV, press, radio, outdoor, PR, PPC, SEO, Social. Key trading terms across retail, Amazon, Tesco, iTunes & Netflix
- Delivered most profitable divisional trading period in ten years
Global Brand Director
Anchor Bay Entertainment
Chicago
12.2005 - 09.2007
- Brand marketing remit for home entertainment for film, kids, TV, fitness and Japanese Animation products sold in Walmart, Best Buy, Amazon
- Set strategic direction and launched Manga’s most successful DVD result ever by marketing niche content at scale
Head of Playback Video and Senior Product Manager
Universal Pictures UK
London
03.2000 - 11.2005
- Product marketing for the DreamWorks film and animation product range, including Shrek. ATL & BTL media, TV, Radio, OOH, talent tours, press junkets
Education
Bachelor of Arts - Retail, Marketing & Distribution
University of Huddersfield
Skills
- Strategic marketing driving growth
- Complex Stakeholder management
- B2B2C channel marketing
- Leadership communications
- Multi-million E-commerce revenue
- Lead generation
Timeline
Marketing Director
SXSW London
09.2024 - Current
Head of Marketing, Europe
Samsung Electronics, Retail Commerce Centre of Excellence
04.2021 - 07.2024
Head of Strategic Marketing, Europe
Samsung Ads
03.2020 - 03.2021
VP Marketing & Brand
Cannes Lions
06.2017 - 02.2020
Managing Director
The Content Marketing Association
01.2013 - 05.2017
Director
UK Home Entertainment, ITV Studios
09.2007 - 10.2012
Global Brand Director
Anchor Bay Entertainment
12.2005 - 09.2007
Head of Playback Video and Senior Product Manager
Universal Pictures UK
03.2000 - 11.2005
Bachelor of Arts - Retail, Marketing & Distribution
University of Huddersfield
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