Claire Wenban

• Led Agile team and cross functional project teams to drive client engagement and revenue growth across investment accounts.
• Developed and executed dozens of personalised multi-channel marketing campaigns including tax year end and investment ideas.
• Brought 10 new HL funds to market bringing in £425m AUA.
• Managed significant stakeholder relationships with Product Teams, Fund Team and Investment Research Team to align strategies.
• Collaborated with Marketing teams including PR, SEO, and Paid Media to optimise campaign effectiveness.
• Utilised data insights for planning digital and offline activities.
• Conducted A/B testing and performance analysis to enhance client journeys on website and optimise conversion rates.
• Provided updates to HLFM Board and trading meetings.
• Presented campaign and testing results at regular review meetings, driving continuous improvement.
• Ensured adherence to regulatory compliance and consumer duty standards.

• Developed and executed 2019 consumer marketing plan for a funeral plan, focused on lead generation.
• Managed all customer acquisition marketing across digital and offline channels, reducing cost per sale by 33%.
• Implemented online customer journey improvements through UX research, A/B testing, and SEO, increasing conversion from 5% to 10%.
• Led cross-functional teams to enhance communications activity and implement new CRM strategy.
• Analysed marketing communications and trading results for informed decision-making and board updates.
• Established partnership with Dying Matters charity for content sharing via social media.
• Oversaw £3m annual budget and P&L management to optimise financial performance.

Relocated at very short notice for family reasons.

• Delivered five-year marketing plan in collaboration with CEO and board.
• Facilitated strategy workshops to communicate objectives across organisation.
• Analysed data to establish key performance indicators, including customer retention rates and conversion metrics.
• Optimised cross-sell opportunities and enhanced account management through targeted business development initiatives.
• Oversaw comprehensive rebranding project with Closer to Brands, conducting qualitative customer research for insights.
• Identified brand development opportunities and established new value proposition to enhance market positioning.
• Managed agency for website redesign, consolidating over 200 pages of content and improving SEO strategies.
• Directed sales and marketing activities, including bid submissions, PR, and digital campaigns.

• Developed and managed digital customer acquisition strategies, integrating SEO, PPC, content marketing, social media, email marketing, and website development.
• Analysed data using tools like Google Analytics and Searchmetrics to evaluate marketing performance and identify growth opportunities.
• Provided comprehensive reporting on ROI, budget tracking, and campaign analysis for in-house and client needs.
• Collaborated with teams to brief and review creative work, managing project prioritisation and task ownership.

• Established profitable e-commerce business, achieving six-figure turnover and 47% gross margin.
• Sourced products and suppliers, developed pricing strategy, and created CRM and stock control systems.
• Directed marketing design agency, collaborating with developers and suppliers on brand design and website creation.
• Recruited and led small team to enhance operational efficiency.
• Executed multi-channel digital marketing strategy, including PPC, email campaigns, social media, and SEO.
• Optimised website through copywriting, keyword development, and user testing.
• Oversaw production of mail order catalogues and direct mail campaigns, managing designers and printers.
• Coordinated retail shows and loyalty events to boost customer engagement.

• Managed proposition development focused on innovative direct mail solutions targeting top 3,000 UK advertisers.
• Worked alongside agency partners to design Dialogue Mail with custom microsites, Sensational Mail that utilised scent and sound elements and Personalised Integrated Media featuring bespoke CDs.
• Supported operational teams during industrial action from June 2009 onwards.

• Led eight-member product team and cross-functional project team to deliver product improvements and revenue growth.
• Pioneered first major redesign of Yellow Pages in 40 years, a flagship product which generated 60% of UK revenues.
• Modernised search terms and introduced compact Yellow Pages version, alongside new B2B advertising propositions.
• Achieved sales of 1,000 menus and 2,000 coupons within six months, generating approximately £1.6 million revenue.
• Delivered improvements across all Yell products, boosting usage by approximately six percent.
• Provided regular updates to FTSE 100 Yell Group Plc Board.
• Managed £1 million budget efficiently to support project goals.
• Received Yell ‘Outstanding Team of the Year’ Gold Award for exceptional teamwork and performance.

• Developed business cases for new print advertising propositions, generating £1.7m in first sales cycle.
• Conducted comprehensive market research and competitor analysis to identify target audience needs.
• Led cross-functional project team, resolving technical printing and IT issues effectively.
• Managed stakeholder relationships to ensure project alignment and success.