Claire Stidworthy
Horley,Surrey
Summary
Dynamic professional with extensive experience in account management, project management, and client relationship development. Proven track record in strategic planning, budget management, and executing effective marketing campaigns across digital and print platforms. Expertise in strengthening client partnerships and delivering impactful marketing solutions.
Overview
31
31
years of professional experience
1
1
Certificate
Work history
Senior Account Manager
Bradley Dyer Raw Ltd
Reigate, Surrey
2014.10 - Current
- Delivered effective integrated marketing campaigns for major clients, enhancing brand visibility and client engagement, notably with The Berkeley Group, London Square, FABRICA and City & Country.
- Managed creative pitches for new business, developed the brand concepts and advised on creative direction and strategy.
- Managed client budgets and identified marketing opportunities on behalf of clients.
- Managed creation of brand concepts, brand guidelines, scheme brochures, digital advertising campaigns, email campaigns, print advertising, printed collateral, signage and hoarding, UK and overseas launch exhibition displays and promotional items, floor plan production, production of development models and CGI stills and fly-throughs for marketing and planning, and interactive media tables.
- Organised and managed local area and lifestyle still photography and filmed shoots.
- Managed the planning of exhibition spaces for UK and overseas launch events, organising logistics, and supply of marketing collateral.
- Developed and maintained strong client relationships, facilitated regular communication and collaboration on campaign strategies.
- Managed client relationships, and planned account activities to ensure timely delivery of services and products according to client needs,.
- Managed account budgets meticulously to control costs and maximise profitability.
- Fostered collaborative environment with internal teams leading to increased productivity levels.
- Handled escalated client concerns efficiently, mitigating any potential damage to company-client relationship.
- A key achievement is the development of the City & Country account. Initially instructed to provide template designs for their print advertising, over the following 4+ years developed the account considerably, to include branding of new developments, production of printed and digital brochures, creation of CGIs, management of print and digital advertising campaigns, arranging photoshoots, agent displays and on-site signage for multiple developments, along with printed and on-line collateral.
- Successfully managed the recent re-branding of Abbey Barn Park for Berkeley Homes, refreshing the previous brand to a more modern and sophisticated design, whilst keeping the integrity and heritage of the established marque.
Client Relationship Manager
Key Intelligent Property Marketing
Farringdon, London
2014.01 - 2014.10
- Reporting directly to the Managing Director, responsible for delivering strategic and creative marketing solutions for key clients.
- Managed and delivered UK integrated campaigns for property clients, to include brand concepts, brand guidelines, digital and printed advertising campaigns, digital and printed brochures, printed marketing leaflets and branded collateral, email campaigns, floor plans, signage and hoarding.
- Led creative teams and managed creative direction for Crest Nicholson's two largest regions, delivering successful campaigns which boosted sales and revenue.
- Demonstrated great ability for delivering projects on time and on budget, attending regular progress and strategy meetings with client.
- Fostered excellent client relationships
Senior Account Manager
Hunter Design
Windsor, Berkshire
2009.09 - 2014.01
- Reporting directly to the Managing Director and Head of Client Services, responsibilities included creative and strategic management of key property accounts.
- Starting as Account Manager, I was promoted to Senior Account Manager by delivering successful, high-profile campaigns including The Warehouse at Royal Arsenal Riverside for Berkeley Homes, and Ashlar Court for Linden Homes.
- Managed, successfully nurtured, and developed client relationships and accounts, resulting in increased revenue, and identified marketing opportunities on behalf of client.
- Demonstrated excellent verbal and written communication skills at all levels, created comprehensive studio briefs, and managed client budgets and deadlines, worked regularly within specific brand guidelines.
- Showed expertise in delivering brochures, on and off-line advertising campaigns, promotional literature, sales and marketing suites, assisted with creative direction of pitch documents, identified and advised on CGI proposals and interpreted working drawings from architects, worked closely with suppliers and clients to create impressively accurate CGIs.
- Managed development and delivery of Ashlar Court for Linden Homes, from initial brand conception to delivery of brochures, hoarding, organisation of product and lifestyle photoshoot, print and on-line advertising, website design, exterior signage, marketing suite information panels, and branded customer gifts.
- Managed delivery of the Marketing Suite for The Warehouse at Royal Arsenal Riverside for Berkeley Homes, including layout and design concept, specification of materials and finishes, sourcing of furniture, fixtures and finishes, and both internal and external signage solutions.
Account Manager
The Bradley Dyer Group
Reigate, Surrey
2007.05 - 2009.09
- Reporting directly to the Account Director, responsible for management of key accounts within construction and property development sector.
- Responsible for developing and managing strategic campaigns, taking client briefs and interpreting this into cohesive and successful marketing campaigns.
- Maintained excellent client relationships through regular communication and meetings, and effectively managed client and agency budgets for each project.
- Obtaining supplier costs and providing client quotes for required work.
- Daily liaison with studio and creative departments, and conducted internal briefing meetings to track and manage project progress
- Development, management, and delivery of ‘Love Homes' on-line campaign for Rydon Homes, promoting specifically identified properties which were featured within ‘Show House' publication, and development and management of testimonial campaign for specific Rydon developments, which included on-line, print advertising and printed collateral.
- Development of branding for various prestige Berkeley Homes sites including Royal Arsenal Riverside and Harberton Heights, and subsequent management of all associated collateral including brochure and CGI production, print advertising, exhibition displays and collateral, site hoardings and signage and printed collateral for several UK and overseas launches.
Account Manager
Orangutan Limited
Warlingham, Surrey
2005.06 - 2007.05
Marketing Assistant
Bausch & Lomb
Leatherhead, Surrey
2004.01 - 2005.06
Sales & Marketing Co-ordinator
Toyota GB PLC
Epsom, Surrey
1999.09 - 2004.03
Club Toyota/Lexus Administrator
Toyota GB PLC
1996.07 - 1999.09
Account Executive
Corporate Communications Company
Moseley, Birmingham
1995.03 - 1996.07
- Conducted regular follow-ups with potential customers, securing new deals.
Education
2 A-levels - English Literature, Psychology
Solihull Sixth Form College
SolihullHigher National Diploma - Design & Communication
Solent University
Southampton 2001.04 -
9 GCSE's - Maths, English, French, Latin, Geography, History, Biology, Chemistry, Physics
Tudor Grange Senior School
SolihullSkills
- Project management
- Client relationship development
- Key account management
- Budget management
- Campaign strategy development
- Brand strategy and management
- Digital marketing
- Social media advertising
- Print and digital advertising
- Creative direction
- Pitch development
- Event and exhibition management
- Photography & film management
Certification
- Advanced Level Commercial Certificate
- Legs Regs Essentials Certificate from the Institute of Practitioners in Advertising (IPA)
Timeline
Senior Account Manager
Bradley Dyer Raw Ltd
2014.10 - Current
Client Relationship Manager
Key Intelligent Property Marketing
2014.01 - 2014.10
Senior Account Manager
Hunter Design
2009.09 - 2014.01
Account Manager
The Bradley Dyer Group
2007.05 - 2009.09
Account Manager
Orangutan Limited
2005.06 - 2007.05
Marketing Assistant
Bausch & Lomb
2004.01 - 2005.06
Higher National Diploma - Design & Communication
Solent University
2001.04 -
Sales & Marketing Co-ordinator
Toyota GB PLC
1999.09 - 2004.03
Club Toyota/Lexus Administrator
Toyota GB PLC
1996.07 - 1999.09
Account Executive
Corporate Communications Company
1995.03 - 1996.07
2 A-levels - English Literature, Psychology
Solihull Sixth Form College
9 GCSE's - Maths, English, French, Latin, Geography, History, Biology, Chemistry, Physics
Tudor Grange Senior School