Claire Jones
Digital | Entertainment | Tech: Creative Leader, Pioneering and Building Brands For Content Led Companies
Buckingham
Summary
Agile, results driven growth specialist with over 20 years leadership experience in the TMT (telecommunications, media, and technology) , consumer tech, lifestyle, and branded entertainment fields. Proven track record of delivering award-winning brand experiences through innovative campaigns and experiential events. Capable of developing pitches and presentations that meet even the highest standards. Specialising in international high-growth markets, demonstrating strong ambition and drive to succeed. Persistent leader eager to lead and grow organisations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
31
31
years of professional experience
Work History
Strategy | Production | Brand Communications
London | Remote | Virtual | International
03.2020 - Current
- Freelance Content Producer | Content Strategist with top UK creative agencies and content-driven companies
- Large-scale virtual, hybrid & experiential in-person events with SMYLE Experiential Events Agency delivering on key accounts for Amazon Prime, Salesforce, Snap Inc., for IMEX, COP, and DAVOS exceeding attendance and satisfaction targets by over 20%
- Spearheaded global executive leadership development programme delivering 8 high profile events across USA, Asia & Europe for Salesforce’s Employee Success Team achieving value rating 9.8/10
- Brand strategy, delivery and launch of Pan African LIVE sports channel SportyTV - to become #2 Sports Channel in Africa within 2 months of launch
- Developed new IP for private equity group that offering unique scalability solutions
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Chief Marketing & Creative Officer
Irokotv
Lagos, Nigeria
01.2015 - 01.2020
- Start Up - World’s largest African entertainment company known as “Netflix of Africa”
- Development and execution of brand and communications strategy, helping to ensure company maintained its dominant position in rapidly evolving digital, mobile 1st market
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
- Reaching commercial success by generating 5 million subscribers; 200 million viewers globally and 500+million social media followers by optimising global digital growth strategies & local nuanced campaigns
- Conceptualised and led launches of multilingual global SVOD entertainment services (web + app), and over 15 linear channels globally (SKY, Canal+, Multichoice, DSTV, Startimes)
- Leadership of cross-functional global team of 30 marketing, creative, UX design, localisation, strategy and growth professionals across London, Lagos, Abidjan, New York, building team from ground up
- Adopting innovative approach to key areas of marketing such as off / online, App Marketing, Display, PR, User Experience, SEO, Reputation Management generating real buzz in market
- Championing the integration of new MarTech opportunities including AppsFlyer, Content Square, App Annie, Truecaller Product development & deployment
- Results: Led development of improved mobile APP and SVOD service globally Building subscription revenue to +78% YOY growth
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share
- Lead contributor towards sale of content business $50Million in 4 years
Director Brand & Creative Development
Liberty Global
Amsterdam, The Netherlands
01.2012 - 01.2014
- Promotion within group to oversee global brand development, creative direction and marketing of all corporate image, digital entertainment services, products and channels resulting in 27% brand awareness increase, 20% preference and trust metrics growth, 15% customer retention improvement, 18% digital package uptake.
- Brand & content strategy, drafting new digital content guidelines delivering, clear language standards and using inclusive language
- Developed and upheld multi-language consistent message, content, tone of voice and brand positioning
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Remit to build brand and digital reputation across Europe, develop and shape overall marketing strategy to 18Million subscribers
Director Creative Services
Liberty Global
Amsterdam, The Netherlands
01.2000 - 01.2014
- Overall responsibility for creative, marketing strategy, brand development, user experience of all digital entertainment (VOD / SVOD/OTT) services and channels throughout Europe and UK
- Oversaw On Demand creative business unit, management of 50+ team, including creative, design, marketing, operations, production and finance
- Management of €25 million P&L. Development of comprehensive digital content marketing strategy for 8 service lines (budget €12.5 million)
- Key Achievements: Launched over 40 VOD/OTT platforms and localised services (including Virgin Media in UK) achieving 2.5million subscribers in one year alone
- Optimised operational processes using analytics tools to address company-specific metrics.
- Initiated and oversaw growth of external-facing marketing, advertising and branding agency generating almost €20M over 6 years
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Global award recognition of work establishing teams as market leaders in non-linear advertising
- Recipient of over 50 Golden Drum & Promax World Gold awards for digital marketing and branding 2005
Creative Director
ITN
London, UK
01.1998 - 01.2000
- Launch of UK’s 1st multi platform ubiquitous news channel ITV News Channel in UK. Established global audience within 1 year of service.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition
- Developed strategic communication and marketing plans
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
- Directed and supervised team of designers to create award-winning visual media campaigns
General Manager, Scripted, Factual Production
PrimaTV
Bucharest, ROMANIA
01.1996 - 01.1998
- Established Prima TV, 1st digital terrestrial channel in Romania which is still running today.
- Managed budget implementations, employee evaluations, and contract details
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
Channel Manager
Orbit Showtime Network
ROME, ITALY
01.1992 - 01.1996
- Established launch of worlds1st digital network globally
- Management of The Fun Channel, Disney Channel and Comedy Central transmitting to Middle East.
- Cultivated and developed strategic partnerships to build assigned territory
- Facilitated channel engagement to support territory sales goals
- Articulated value proposition to assigned territory partners to maintain and increase share of partner business
Education
EMBA -
Berlin School of Creative Leadership
MSc Electronic Imaging -
Duncan of Jordanstone College of Art,
Dundee UniversityBachelor of Art (BA Hons) - Fine Art
University of Wales
Cardiff, UK 09.1987 - 06.1990
Skills
Thought leadership
undefinedQuote
Fall seven times; stand up eight.
Japanese proverb
Timeline
Strategy | Production | Brand Communications
London | Remote | Virtual | International
03.2020 - Current
Chief Marketing & Creative Officer
Irokotv
01.2015 - 01.2020
Director Brand & Creative Development
Liberty Global
01.2012 - 01.2014
Director Creative Services
Liberty Global
01.2000 - 01.2014
Creative Director
ITN
01.1998 - 01.2000
General Manager, Scripted, Factual Production
PrimaTV
01.1996 - 01.1998
Channel Manager
Orbit Showtime Network
01.1992 - 01.1996
Bachelor of Art (BA Hons) - Fine Art
University of Wales
09.1987 - 06.1990
EMBA -
Berlin School of Creative Leadership
MSc Electronic Imaging -
Duncan of Jordanstone College of Art,
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