Claire Ephgrave
Great Sutton
Summary
Award-winning Communications Professional specialising in internal and brand communications, journalism and public relations.
Experienced in delivering strategic communications plans, employee engagement initiatives, stakeholder communications and multi-channel content programmes. Proven ability to create compelling written, digital and video content that supports organisational objectives, drives engagement, strengthens reputation and delivers campaigns that have achieved national recognition and reached audiences of millions.
Overview
20
20
years of professional experience
1
1
Certification
Work history
Brand Communications Manager
Home Instead UK, Warrington
Warrington
2025.01 - 2026.06
- Lead strategic internal and external communications programmes aligned to organisational priorities and business growth objectives.
- Develop and deliver employee engagement initiatives across franchise network, ensuring consistent messaging and brand alignment. Latest initiative saw 88% increase in office participation.
- Partner with senior stakeholders to shape communications strategies, campaign messaging and content plans.
- Manage end-to-end communications campaigns, including internal communications, media relations, digital content and reputation management activity. Brand activity in latest campaign reached 23 million through PR alone.
- Lead creation of engaging multimedia content, including video storytelling, leadership messaging, social media content and campaign assets.
PR Officer
Home Instead UK, Warrington
Warrington
2017.06 - 2024.12
- Delivered integrated communications campaigns supporting brand awareness, engagement and organisational objectives.
- Over six-week period, one campaign generated major PR coverage, yielding over 13,000 additional website visitors, 10% increase in new client inquiries, and 50% growth in social community.
- Secured national and regional media coverage across print, broadcast and digital channels.
- Managed stakeholder relationships across a franchise network, supporting local communications and community engagement activity.
- Coordinated external PR agencies and suppliers to ensure delivery against strategic communications plans.
- Supported high-profile national campaigns involving recognised media personalities, ambassadors such as Lorraine Kelly, and external partners.
Account Manager (PR)
Active Profile, Liverpool
Liverpool
2011.09 - 2017.06
- Managing mix of B2B science/ tech, property & professional services clients across the UK including Riello UPS, Liverpool Science Park, Professional Liverpool and Muse Developments.
- Led strategic PR campaigns for clients resulting in high profile media coverage.
- Delivered crisis PR for clients.
- Drove other PR activities such as events co-ordination, press events and media interviews.
Account Executive
de Winter PR, Chester
Chester
2011.05 - 2011.09
- Managed accounts across B2B and consumer sectors, enhancing client relationships.
- Clients included charity Deafness Support Network, Golden Square Shopping Centre and Grosvenor Shopping Centre.
- Liaised with key media to secure coverage, addressing media enquiries effectively.
- Developed press releases, newsletters, promotional materials and social posts to drive engagement.
- Coordinated logistics for press events, ensuring smooth execution and effective communication with attendees.
Senior Reporter
NWN Media, The Leader newspaper, North Wales and Chester
North Wales and Chester
2006.11 - 2011.04
- Produced hard-hitting news stories, human interest features, and front-page articles while also writing food and gig reviews and a regular column, enriching the newspaper's content and engaging diverse readership.
- Contributed to three editions of a busy daily newspaper in Flintshire, Chester, and Wrexham, ensuring timely and relevant news coverage for each area.
- Started as a trainee reporter and gained an NVQ Level 4 in journalism in 2008 to become a fully qualified reporter.
Education
BA (Hons) - Journalism Studies
The University of Sheffield
NVQ Level 4 - Journalism
Skills
Strategic Communications
Internal Communications
Executive and Leadership Communications
Campaign Management
Content Development and Delivery
Digital and Video Storytelling
Media Relations
Crisis Communications
Stakeholder Management
Employee Engagement
Certification
- PRCA Planning a strategic PR campaign certificate
- PRCA Effective client communications certificate
- NCTJ 100 wpm Shorthand
- NCTJ Preliminary Examination Series in: Newspaper journalism, Public Affairs, Law
Affiliations
- In my spare time I like keeping fit and I enjoy fitness classes such as spinning and body combat. I’m currently writing my first children’s story book.
Accomplishments
Winner of Marketing Expertise for my 'Spot the Signs' campaign - Home Care Awards 2026
References
References available upon request.
Timeline
Brand Communications Manager
Home Instead UK, Warrington
2025.01 - 2026.06
PR Officer
Home Instead UK, Warrington
2017.06 - 2024.12
Account Manager (PR)
Active Profile, Liverpool
2011.09 - 2017.06
Account Executive
de Winter PR, Chester
2011.05 - 2011.09
Senior Reporter
NWN Media, The Leader newspaper, North Wales and Chester
2006.11 - 2011.04
BA (Hons) - Journalism Studies
The University of Sheffield