Claire Davidson
London,United Kingdom
Summary
Accomplished sales professional with expertise in complex capital equipment and cross-speciality consumable equipment sales. Demonstrates a consultative sales approach, clear communication, and presentation skills to effectively manage strategic key accounts. Committed to a customer-focused mindset and proficient in sales cycle management, to drive business growth and enhance multi level stakeholder relationships.
Overview
25
25
years of professional experience
3
3
years of post-secondary education
Work history
Area Sales Manager
Meril Life Sciences
London, City of London
2025.11 - Current
- Supported brand sales initiatives across London and the South.
- Assisted in structuring and streamlining national team operations.
- Helped coordinate promotional events to increase public engagement with products.
- Facilitated generation of new leads and opportunities to enhance revenue.
- Contributed to the delivery of professional sales presentations conveying product quality and market comparisons to clinical management and procurement teams.
- Promoted professional education throughout the region and nationally.
- Utilised Meril Academies to aid in the development of regional Meril key opinion leaders.
Commercial Executive
CMR Surgical Ltd
London
2023.09 - 2025.11
- London commercial lead for Versius Surgical Robotic and Digital platform, working in a wide range of soft tissue specialities.
- Complex robotic set up and dry lab demonstrations.
- Presenting to stakeholders on robotic pathway from implementation, training, digital platforms to commercial finance and purchase options.
- Developing and expanding London in a deeply competitive market.
- Working across multiple specialities with stakeholders from clinical, operational management through to c suite
Sales Business Manager & Digital Health Project Manager UKIRL
Ethicon
London
2022.01 - 2023.09
- Created stakeholder maps and account plans across franchises within Johnson & Johnson Medical.
- Collaborated with teams to spot opportunities for adding value and improving patient pathways.
- Implemented UK pilot of key digital platform across Imperial NHS Trust, ensuring alignment with NHS and organisational objectives.
Colorectal Business Development Manager
Ethicon
London
2017.01 - 2022.01
- Facilitated adoption of new product innovations.
- Converted competitor accounts to enhance market presence.
- Delivered training sessions to healthcare professionals and surgeons on optimal product utilisation.
- Conversion of energy portfolio across multiple specialties, achieving 150k growth
- Standardising mechanical portfolio within the trust using GIRFT principles to secure 500k business
- 250k stapling conversion at London NHS Trust
Metabolic Development Manager
Ethicon
London
2012.04 - 2017.01
- Assisted in development of new metabolic services.
- Supported implementation of market access programmes to aid expansion.
- Provided information links to budget holders and trust managers to assist in market expansion.
- Converted competitor account across portfolio 350K growth
- New high value product introductions at key London NHS Trusts
Product Specialist Obesity
Allergan
North East, Scotland and London
2007.02 - 2012.04
- Facilitated relationships with surgical teams, MDTs, procurement, business development managers, and hospital management.
- Engaged with GPs and commissioners to support market presence.
- Contributed to expanding market reach and enhancing patient access and follow-up care.
- Conversation of high volume strategic London NHS accounts from Ethicon 500K new business
- 2008 69% growth
TEFL - Teacher
ECC Bangkok
Bangkok
2006.01 - 2007.01
- Implemented dynamic teaching strategies to foster an immersive English learning environment for diverse student groups.
Territory Sales Manager
Stryker
North East
2003.01 - 2006.01
- Capital sales of Stryker instruments portfolio and a diverse range of disposable products across NHS and private accounts in North East.
- Supported various specialties including orthopaedics, trauma, spinal, neurology, plastics, and maxillofacial.
- Achieved targets consistently in instruments team by sustaining robust disposable business and securing capital sales.
- Invited to prestigious chairman breakfast for 40% growth excellence award
Medical Sales Representative
Yamanouchi
North East
2001.01 - 2003.01
- Territory Manager in primary care and secondary care
Education
BSC Hons - Foods Science and Nutrition
Northumbria University
Newcastle 1997.01 - 2000.01
Skills
- Complex capital equipment sales
- Cross speciality consumable equipment sales
- Clear communication and presentation skills
- Consultative sales approach
- Customer-focused mindset
- Strategic key account management
- Sales cycle management
Accomplishments
Ethicon Digital CSATS Relationship, Engagement and Implementation Execution Award
Ethicon Regional Team Leader Award
Ethicon Innovation recognition award
Ethicon Allergan Sales Excellence Award
Stryker Top Club Winner Growth Excellence Award
Timeline
Area Sales Manager
Meril Life Sciences
2025.11 - Current
Commercial Executive
CMR Surgical Ltd
2023.09 - 2025.11
Sales Business Manager & Digital Health Project Manager UKIRL
Ethicon
2022.01 - 2023.09
Colorectal Business Development Manager
Ethicon
2017.01 - 2022.01
Metabolic Development Manager
Ethicon
2012.04 - 2017.01
Product Specialist Obesity
Allergan
2007.02 - 2012.04
TEFL - Teacher
ECC Bangkok
2006.01 - 2007.01
Territory Sales Manager
Stryker
2003.01 - 2006.01
Medical Sales Representative
Yamanouchi
2001.01 - 2003.01
BSC Hons - Foods Science and Nutrition
Northumbria University
1997.01 - 2000.01