Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
Generic
Claire Cox

Claire Cox

Bury St Edmunds

Summary

Strategic marketing leader with a PhD in Stem Cell Biology and over 15 years of experience in global marketing roles across biotech, pharma, and life sciences. Proven success in leading digital marketing, corporate communications, and lead generation initiatives. Adept at working with senior leadership teams, defining corporate branding, and leveraging CRM and marketing automation tools to drive data-driven decisions. Passionate about scientific innovation and marketing excellence.

Overview

19
19
years of professional experience
10
10
years of post-secondary education
1
1
Certification

Work history

Global Marketing Director

Sphere Bio
09.2022 - 06.2025
  • Led two successful global rebrands, aligning corporate identity with evolving market positioning and strategic goals.
  • Directed six international product launches, including Cyto-Mine® Chroma, driving adoption across biotech and pharma sectors.
  • Built and managed a high-performing cross-functional marketing team, fostering a culture of creativity, accountability, and continuous improvement.
  • Developed and executed global marketing strategies across North America, EMEA, and APAC, resulting in increased brand visibility and market share.
  • Spearheaded multichannel campaigns integrating digital, content, and event marketing to support lead generation and customer engagement.
  • Collaborated with executive leadership to align marketing initiatives with corporate objectives and growth targets.
  • Oversaw marketing operations, including budget management, performance analytics, and CRM optimization.

Omnichannel Customer Engagement Manager

Amgen
Cambridge, United Kingdom
05.2020 - 09.2022
  • Coordinated cross-functional teams on country, regional, and global levels
  • Coached and mentored teams on best practices to improve omnichannel customer engagement
  • Drove implementation of marketing automation (SFMC) and roll out to field teams (Veeva)
  • Managed agencies for both omnichannel strategy and tactical execution leading to the first launches of UK websites for key brands including XGEVA

EMEA marketing manager

Abcam
Cambridge, United Kingdom
01.2018 - 05.2020
  • Championed multi-channel marketing plans driving double-digit regional growth across target customer personas and product lines in US and EMEA markets
  • Created tailored product launch and support campaigns, enriching global go-to-market initiatives with regional tailoring
  • Engineered revenue-focused marketing programs aligning with customer journeys to drive double-digit regional growth
  • Strategically orchestrated portfolio-driven Account Based Marketing (ABM) initiatives, merging product marketing, brand and digital communications, and sales efforts to drive cohesive customer experience
  • Streamlined marketing automation and lead nurturing, driving lead quality, quantity, and conversion rates
  • Managed cross-regional team of 4 marketers

Regional Marketing Manager - APAC

LGC - Genomics Division
05.2016 - 01.2018
  • Created multi-channel marketing plans to launch key products for agbio and diagnostics in the APAC market
  • Extensive travel within the region to gain first-hand knowledge to tailor plans per country e.g. South Korea and Japan
  • Drove and measured tactical execution via distributor partnerships and local sales teams

Technical Sales & Marketing Executive

AMS Biotechnology
11.2015 - 04.2016
  • Managed marketing if stem cell product portfolios
  • Responsible for sales into key accounts in academia and biotech hubs in the golden triangle of Cambridge, Oxford, and London
  • Technical support

Marketing Manager

Axol Bioscience Ltd.
04.2014 - 10.2015
  • Established key marketing strategies and tactical execution including content writing, website, CRM, analytics, print etc for IPSC-derived products
  • Line management of marketing specialist
  • Technical Support

Postdoctoral Fellow

BC Cancer Agency
04.2013 - 04.2014

Research Associate

Wellcome Trust MRC Stem Cell Institute
12.2012 - 03.2013

Biomedical Internship

Neurodegenerative Disease Research Centre, Mayo Clinic
07.2006 - 08.2007

Education

BSc (Hons) - Biological Science with Industrial Experience

The University of Manchester
United Kingdom
09.2004 - 08.2008

CIM Certificate in Professional Marketing - Marketing

Cambridge Marketing College
United Kingdom
01.2014 - 01.2016

Ph.D - Stem Cell Biology; CPGS Natural Science

University of Cambridge
Cambridge
10.2008 - 02.2013

Skills

  • Global Marketing Strategy
  • Digital Marketing & Lead Generation
  • Corporate Communications
  • CRM & Marketing Automation
  • Strong Scientific Background
  • Team Leadership & Development
  • Executive Stakeholder Engagement
  • Branding & Positioning

Certification

Senior leader Apprenticeship (Level 7) in progress

City & Guilds Diploma for Senior Leaders in progress

References

References available upon request.

Timeline

Global Marketing Director

Sphere Bio
09.2022 - 06.2025

Omnichannel Customer Engagement Manager

Amgen
05.2020 - 09.2022

EMEA marketing manager

Abcam
01.2018 - 05.2020

Regional Marketing Manager - APAC

LGC - Genomics Division
05.2016 - 01.2018

Technical Sales & Marketing Executive

AMS Biotechnology
11.2015 - 04.2016

Marketing Manager

Axol Bioscience Ltd.
04.2014 - 10.2015

CIM Certificate in Professional Marketing - Marketing

Cambridge Marketing College
01.2014 - 01.2016

Postdoctoral Fellow

BC Cancer Agency
04.2013 - 04.2014

Research Associate

Wellcome Trust MRC Stem Cell Institute
12.2012 - 03.2013

Ph.D - Stem Cell Biology; CPGS Natural Science

University of Cambridge
10.2008 - 02.2013

Biomedical Internship

Neurodegenerative Disease Research Centre, Mayo Clinic
07.2006 - 08.2007

BSc (Hons) - Biological Science with Industrial Experience

The University of Manchester
09.2004 - 08.2008

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