Claire Cox
Bury St Edmunds
Summary
Strategic marketing leader with a PhD in Stem Cell Biology and over 15 years of experience in global marketing roles across biotech, pharma, and life sciences. Proven success in leading digital marketing, corporate communications, and lead generation initiatives. Adept at working with senior leadership teams, defining corporate branding, and leveraging CRM and marketing automation tools to drive data-driven decisions. Passionate about scientific innovation and marketing excellence.
Overview
19
19
years of professional experience
10
10
years of post-secondary education
1
1
Certification
Work history
Global Marketing Director
Sphere Bio
2022.09 - 2025.06
- Led two successful global rebrands, aligning corporate identity with evolving market positioning and strategic goals.
- Directed six international product launches, including Cyto-Mine® Chroma, driving adoption across biotech and pharma sectors.
- Built and managed a high-performing cross-functional marketing team, fostering a culture of creativity, accountability, and continuous improvement.
- Developed and executed global marketing strategies across North America, EMEA, and APAC, resulting in increased brand visibility and market share.
- Spearheaded multichannel campaigns integrating digital, content, and event marketing to support lead generation and customer engagement.
- Collaborated with executive leadership to align marketing initiatives with corporate objectives and growth targets.
- Oversaw marketing operations, including budget management, performance analytics, and CRM optimization.
Omnichannel Customer Engagement Manager
Amgen
Cambridge, United Kingdom
2020.05 - 2022.09
- Coordinated cross-functional teams on country, regional, and global levels
- Coached and mentored teams on best practices to improve omnichannel customer engagement
- Drove implementation of marketing automation (SFMC) and roll out to field teams (Veeva)
- Managed agencies for both omnichannel strategy and tactical execution leading to the first launches of UK websites for key brands including XGEVA
EMEA marketing manager
Abcam
Cambridge, United Kingdom
2018.01 - 2020.05
- Championed multi-channel marketing plans driving double-digit regional growth across target customer personas and product lines in US and EMEA markets
- Created tailored product launch and support campaigns, enriching global go-to-market initiatives with regional tailoring
- Engineered revenue-focused marketing programs aligning with customer journeys to drive double-digit regional growth
- Strategically orchestrated portfolio-driven Account Based Marketing (ABM) initiatives, merging product marketing, brand and digital communications, and sales efforts to drive cohesive customer experience
- Streamlined marketing automation and lead nurturing, driving lead quality, quantity, and conversion rates
- Managed cross-regional team of 4 marketers
Regional Marketing Manager - APAC
LGC - Genomics Division
2016.05 - 2018.01
- Created multi-channel marketing plans to launch key products for agbio and diagnostics in the APAC market
- Extensive travel within the region to gain first-hand knowledge to tailor plans per country e.g. South Korea and Japan
- Drove and measured tactical execution via distributor partnerships and local sales teams
Technical Sales & Marketing Executive
AMS Biotechnology
2015.11 - 2016.04
- Managed marketing if stem cell product portfolios
- Responsible for sales into key accounts in academia and biotech hubs in the golden triangle of Cambridge, Oxford, and London
- Technical support
Marketing Manager
Axol Bioscience Ltd.
2014.04 - 2015.10
- Established key marketing strategies and tactical execution including content writing, website, CRM, analytics, print etc for IPSC-derived products
- Line management of marketing specialist
- Technical Support
Postdoctoral Fellow
BC Cancer Agency
2013.04 - 2014.04
Research Associate
Wellcome Trust MRC Stem Cell Institute
2012.12 - 2013.03
Biomedical Internship
Neurodegenerative Disease Research Centre, Mayo Clinic
2006.07 - 2007.08
Education
BSc (Hons) - Biological Science with Industrial Experience
The University of Manchester
United Kingdom 2004.09 - 2008.08
CIM Certificate in Professional Marketing - Marketing
Cambridge Marketing College
United Kingdom 2014.01 - 2016.01
Ph.D - Stem Cell Biology; CPGS Natural Science
University of Cambridge
Cambridge 2008.10 - 2013.02
Skills
- Global Marketing Strategy
- Digital Marketing & Lead Generation
- Corporate Communications
- CRM & Marketing Automation
- Strong Scientific Background
- Team Leadership & Development
- Executive Stakeholder Engagement
- Branding & Positioning
Certification
Senior leader Apprenticeship (Level 7) in progress
City & Guilds Diploma for Senior Leaders in progress
References
References available upon request.
Timeline
Global Marketing Director
Sphere Bio
2022.09 - 2025.06
Omnichannel Customer Engagement Manager
Amgen
2020.05 - 2022.09
EMEA marketing manager
Abcam
2018.01 - 2020.05
Regional Marketing Manager - APAC
LGC - Genomics Division
2016.05 - 2018.01
Technical Sales & Marketing Executive
AMS Biotechnology
2015.11 - 2016.04
Marketing Manager
Axol Bioscience Ltd.
2014.04 - 2015.10
CIM Certificate in Professional Marketing - Marketing
Cambridge Marketing College
2014.01 - 2016.01
Postdoctoral Fellow
BC Cancer Agency
2013.04 - 2014.04
Research Associate
Wellcome Trust MRC Stem Cell Institute
2012.12 - 2013.03
Ph.D - Stem Cell Biology; CPGS Natural Science
University of Cambridge
2008.10 - 2013.02
Biomedical Internship
Neurodegenerative Disease Research Centre, Mayo Clinic
2006.07 - 2007.08
BSc (Hons) - Biological Science with Industrial Experience
The University of Manchester
2004.09 - 2008.08