CINDY CHUA

Multi-Channel Paid Media Strategy & Demand Generation

• Led the strategy, planning, execution, and optimisation of paid media campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads to drive high-quality leads.
• Achieved a 206% increase in paid ad leads and a 325% improvement in ICP prospect quality through targeted campaign execution.
• Developed and implemented ABM strategies, leveraging targeted advertising to engage key enterprise accounts and decision-makers.
• Conducted keyword research, competitor analysis, A/B testing, and landing page optimization to improve conversion rates and reduce CPC.
• Integrated paid media efforts with SEO, content marketing, and PR strategies for a cohesive digital marketing approach.

Performance Marketing & Analytics

• Drove 66.7% of total demo requests through highly optimised paid campaigns, refining audience segmentation and ad placements for maximum impact.
• Utilised GA4 and platform analytics to track performance, refine targeting, and continuously enhance campaign effectiveness.
• Developed comprehensive reporting dashboards to measure campaign impact, improve audience segmentation, and refine targeting strategies.
• Provided regular reports on progress towards KPIs set by the company's leadership team.

Budget & Stakeholder Management

• Managed advertising budgets across multiple platforms, ensuring efficient spend allocation and maximum ROI.
• Monitored and adjusted ad spending based on performance data and market trends to maximise ROI.
• Provided budget forecasts and reports to stakeholders, offering insights for strategic decision-making.

Website & Content Strategy

• Oversaw website maintenance and updates, ensuring a seamless user experience and strong performance.
• Developed ABM-specific landing pages, including gated content and event-driven pop-ups for targeted campaigns.
• Collaborated with developers and SEO agencies, contributing to a 40% increase in website visitors through strategic site improvements.

Video & Creative Content Development

• Produced and edited video content for LinkedIn, YouTube, and other digital platforms, supporting brand awareness and lead-generation efforts.
• Created short-form and long-form videos to enhance digital marketing campaigns and audience engagement.
• Designed digital assets for paid and organic campaigns, ensuring brand consistency across platforms.

• Developed tailored digital marketing strategies, including SEO, content marketing, and website development.
• Designed and executed automated email sequences to improve conversion.
• Managed social media campaigns, enhancing brand positioning and audience engagement through data-driven content strategies.

• Designed and optimised multi-channel email marketing campaigns, improving open and click-through rates through segmentation and personalisation.
• Achieved 8% month-on-month growth in social media followers by implementing content and engagement strategies.
• Partnered with external agencies to enhance website performance, content marketing, and SEO visibility.
• Managed outbound marketing campaigns, ensuring alignment with business objectives and analysing performance for continuous improvement.

• Provided executive support to senior leadership, coordinating high-level communications and business operations.
• Managed stakeholder engagement and corporate communications across multiple departments.
• Assisted in the planning and executing of key projects, ensuring seamless coordination and alignment with business objectives.
• Organised and supported internal meetings, preparing key reports and ensuring timely follow-ups on action items.
• Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimise time.
• Handled confidential and sensitive information with discretion and tact.