CICI MA
London,United Kingdom
Summary
Dynamic professional with a solution-oriented mindset and expertise in cross-cultural communication. Proficient in statistics analysis and consumer behaviour understanding, with a strong focus on customer orientation. Demonstrates a solid grasp of brand management principles, aiming to leverage these skills to drive impactful business strategies.
Overview
3
3
years of professional experience
Work history
Brand representative
Abercrombie and Fitch
London
01.2025 - 11.2025
- Delivered exceptional customer service by assisting customers with product selections, ensuring a positive and personalized shopping experience.
- Actively promoted the Abercrombie & Fitch brand, embodying the company’s values and maintaining a strong brand presence on the sales floor.
- Collaborated with the team to meet and exceed daily sales targets while fostering a positive, team-oriented environment.
- Provided feedback on customer preferences and sales trends to improve merchandising strategies and customer satisfaction.
Marketing coordinator
UKMATE estate agency
London
01.2025 - 11.2025
- Managed and grew the company’s Instagram account, creating engaging content to enhance brand visibility and attract potential clients.
- Designed and executed targeted marketing promotions, including property showcases, special offers, and seasonal campaigns to drive customer engagement and increase inquiries.
- Monitored social media analytics, tracked performance, and optimised content to improve engagement, reach, and lead generation.
- Maintained brand consistency across all digital platforms while ensuring a positive and professional online presence for the agency.
Management consultant internship
Deloitte
Shanghai
06.2022 - 08.2022
- Assisted the team in conducting comprehensive research and analysis for a merger and acquisition case study, focusing on industry trends, financials, and market dynamics.
- Collaborated closely with the team leader to prepare high-quality PowerPoint presentations that summarised findings, insights, and strategic recommendations for clients.
- Supported the team in synthesising complex data and transforming it into clear, actionable insights to drive decision-making in M&A processes.
- Gained exposure to key aspects of management consulting, including client-facing communication, problem-solving, and strategic thinking.
Education
Bachelor of Science - Information, data and society
University College London (UCL)
London 09/2024 -
A-Levels - Philosophy, Economics and Maths
Caterham School
Surrey 09.2022 - 6 2024
GCSEs - History, Philosophy, Italian, English literature, maths, further maths, triple sciences
Caterham School
SurreySkills
- Solution-Oriented mindset
- Cross cultural communication
- Statistics analysis
- Customer orientation
- Consumer behaviour understanding
- Brand management understanding
Languages
English
Fluent
Chinese (Mandarin)
Native
Timeline
Brand representative
Abercrombie and Fitch
01.2025 - 11.2025
Marketing coordinator
UKMATE estate agency
01.2025 - 11.2025
A-Levels - Philosophy, Economics and Maths
Caterham School
09.2022 - 6 2024
Management consultant internship
Deloitte
06.2022 - 08.2022
GCSEs - History, Philosophy, Italian, English literature, maths, further maths, triple sciences
Caterham School
Bachelor of Science - Information, data and society
University College London (UCL)
09/2024 -