Ciara Bertoncini-Gilmour
Kilmarnock,Ayrshire
Summary
I am an outgoing, friendly and passionate professional with a focus on customer centricity. Throughout my current position as Email Marketing Assistant at Schuh, and my previous roles at Neogen and Campus Industries, I have furthered the skills and knowledge gained from my Honours Degree in Marketing at the University of Strathclyde Business School.
In my role, I lead all stages of coordinating our email marketing campaigns, including planning, briefing, content creation, product selection, email building, customer segmentation, and reporting.
I have a keen eye for detail and prioritise keeping up to date with industry news, trends and regulations, to ensure our campaigns are engaging, and importantly that they remain compliant and accessible for all customers.
I have always been a creative person and have a flair for creating engaging content, with a particular passion for strong copywriting and using storytelling to guide audiences to convert, while maintaining a distinct tone of voice.
I am data-driven and have shaped our reporting structure to ensure that key engagement and conversion metrics are analysed for each campaign to help shape subsequent strategies and deliver results.
I also pride myself on communication skills, allowing me to work well across teams and channels, which also fosters strong relationships both internally and with any external stakeholders and partners.
Finally, I love the challenge of planning specific campaigns to ensure that the right message reaches the right person at the right time, and I am eager for the opportunity to put my skills to use to deliver results within Destination Glasgow.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Email Marketing Assistant
Schuh Ltd
Livingston, West Lothian
03.2024 - 01.2026
- Manage planning, building, sending and reporting on each of our campaigns, using Salesforce Marketing Cloud and Google Analytics.
- Expand our A/B testing regime to determine optimal send times, subject lines and content to shape our email strategy.
- Create engaging content to feature in email campaigns, and work with various teams to shape our content plans.
- Broken internal records for several key metrics in the channel, including the highest revenue taken on a single day.
- Support the overall Digital Marketing team with campaign planning, trendwatching, product analysis and reporting on key metrics.
Marketing Administrator
Neogen
Ayr, Ayrshire
05.2023 - 03.2024
- I wrote copy in our brand’s strict tone voice for various channels including email campaigns and literature.
- I created and designed both digital and print marketing content.
- I managed Hoosuite coordination to ensure social posts across platforms were uploaded as required.
- I assisted in event management, by allocating and packing promotional materials, purchasing booth stands and tickets, and ensuring event objectives were met and return on investment was reported.
- I supervised the marketing budget for our region, and ensured that any relevant information on purchasing and budgets was circulated to the team.
Store Assistant
Aldi
Kilmarnock, Ayrshire
10.2022 - 04.2023
- I learned to thrive when working in a busy and fast-paced environment, and improved my multitasking and time management skills by completing several tasks to a high standard.
- I worked across all store operations, including working the tills, unpacking deliveries and maintaining store stock.
- I was able to consistently meet the targets set for me by the management team.
Brand Ambassador
Campus Industries
07.2022 - 09.2022
- I worked on the Virgin Media campaign, promoting broadband offers to students across the UK.
- I organised and logged marketing leads and prospects on Hubspot.
- I created and shared varied marketing content across social media platforms.
- I reached out to potential leads using different platforms and channels to reach targets.
Education
First Class BA Honours Degree - Marketing
University of Strathclyde
Glasgow 09.2019 - 05.2023
Skills
- I am skilled with Salesforce, and have experience with HubSpot, Hootsuite and Adobe
- I am consumer-focused
- I always pay meticulous attention to detail with any projects I undertake
- I am data-driven
- I can write and communicate at an intermediate level in Spanish language, and have a basic knowledge of both Italian and French
- I am proficient in the use of Google Analytics to track performance
- I have experience in HTML coding
- I am flexible and work well in a fast-paced environment
- I am skilled across the entire Microsoft suite
- I am a very passionate and creative person
- I have strong interpersonal skills and am effective in communicating with both my peers and superiors
- I have strong organisational skills and can effectively manage several tasks simultaneously
- I can successfully build and maintain strong relationships with colleagues
- I am skilled in new customer acquisition and customer retention
- I can work efficiently individually and as part of a team
- I am a fast learner
Custom
I enjoy engaging in online material about marketing, branding and consumer behaviour, and always keep up to date with industry news and trend-cycles.
I have been a volunteer Senior Facilitator at the Ayrshire based diversity and inclusion group 4Ward2Gether for 9 years. As a team, we deliver workshops for all ages on discrimination, sectarianism and prejudice, organise learning weekends located in Belfast for pupils, plan fundraising events, liaise with stakeholders such as schools and churches and coordinate team-building activities to educate our community.
Timeline
Email Marketing Assistant
Schuh Ltd
03.2024 - 01.2026
Marketing Administrator
Neogen
05.2023 - 03.2024
Store Assistant
Aldi
10.2022 - 04.2023
Brand Ambassador
Campus Industries
07.2022 - 09.2022
First Class BA Honours Degree - Marketing
University of Strathclyde
09.2019 - 05.2023