Ciara Bertoncini-Gilmour
Kilmarnock,Ayrshire
Summary
I am an outgoing, friendly and passionate professional with a focus on customer centricity and commerciality. Throughout my current position as Email Marketing Assistant at Schuh, I have furthered skills and knowledge gained from Honours Degree in Marketing at the University of Strathclyde.
In my role, I lead in all stages of coordinating our email marketing campaigns, including planning based on the retail calendar and current trends, briefing, content creation, product selection, email building, customer segmentation and reporting.
I have a keen eye for detail and prioritise keeping up to date with industry news, trends and regulations, particularly GDPR and EAA, in order to ensure our campaigns remain compliant and accessible for all customers.
I am data-driven, and have shaped our reporting structure to ensure that key engagement and conversion metrics are analysed for each campaign to help shape subsequent email strategies.
I also pride myself on strong creative and communication skills, and am especially passionate about strong copywriting and guiding customers through the purchase journey through a combination of storytelling and persuasive messaging.
Finally, I love the challenge of promoting vastly different product offerings to distinct customer profiles and I am eager for the opportunity to put these skills to use to market Scotland's best and most significant product - whisky!
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work history
Email Marketing Assistant
Schuh Ltd
Livingston, West Lothian
03.2024 - Current
- Manage planning, building, sending and reporting on each of our promotional email campaigns, using Salesforce Marketing Cloud and Google Analytics.
- Expand our A/B testing regime to determine optimal send times, subject lines and content to shape our email strategy.
- Develop customer segmentation strategies and consumer profiles based on purchase behaviour, demographics and psychographics ito ensure we put the correct messaging in front of the customer at the right time.
- Lead and further support on several automated journeys in Salesforce across longer term CRM and shorter term promotional activity.
Marketing Administrator
Neogen
Ayr, Ayrshire
05.2023 - 03.2024
- I wrote copy in our brand’s strict tone voice for various channels including email campaigns and literature.
- I created and designed both digital and print marketing content.
- I managed Hoosuite coordination to ensure social posts across platforms were uploaded as required.
- I assisted in event management, by allocating and packing promotional materials, purchasing booth stands and tickets, and ensuring event objectives were met and return on investment was reported.
- I supervised the marketing budget for our region, and ensured that any relevant information on purchasing and budgets was circulated to the team.
Store Assistant
Aldi
Kilmarnock, Ayrshire
10.2022 - 04.2023
- I learned to thrive when working in a busy and fast-paced environment, and improved my multitasking and time management skills by completing several tasks to a high standard.
- I worked across all store operations, including working the tills, unpacking deliveries and maintaining store stock.
- I was able to consistently meet the targets set for me by the management team.
Brand Ambassador
Campus Industries
07.2022 - 09.2022
- I worked on the Virgin Media campaign, promoting broadband offers to students across the UK.
- I organised and logged marketing leads and prospects on Hubspot.
- I created and shared varied marketing content across social media platforms.
- I reached out to potential leads using different platforms and channels to reach targets.
Education
BA Honours Degree - Marketing
University of Strathclyde
Glasgow 09.2019 - 05.2023
Skills
- I am skilled with Salesforce, and have experience with Klayvio, HubSpot and Adobe
- I am consumer focused
- I always pay meticulous attention to detail with any projects I undertake
- I am data driven
- I am proficient in the use of Google Analytics to track performance
- I am flexible and work well in a fast paced environment
- I am extremely reliable
- I am a very passionate and creative person
- I have strong interpersonal skills and I am good at communicating with both my peers and higher-ups
- I have strong organisation skills and can effectively manage several tasks simultaneously
- I can successfully build and maintain strong colleague relationships
- I am data driven
- I am consumer focused
- I am skilled in new customer acquisition and customer retention
- I have the ability to work efficiently individually and as part of a team
- I am a fast learner
Interests
In my spare time, I enjoy engaging in online material about marketing, branding and consumer behaviour, and always keep up to date with industry news and trend-cycles.
I have been a volunteer Senior Facilitator at the Ayrshire based diversity and inclusion group 4Ward2Gether for 9 years. Myself and my team deliver workshops for all ages on discrimination, sectarianism and prejudice, organise learning weekends located in Belfast for Ayrshire pupils, plan fundraising events, liaise with stakeholders such as schools and churches and coordinate team-building activities to educate our community and work towards a more accepting future.
Timeline
Email Marketing Assistant
Schuh Ltd
03.2024 - Current
Marketing Administrator
Neogen
05.2023 - 03.2024
Store Assistant
Aldi
10.2022 - 04.2023
Brand Ambassador
Campus Industries
07.2022 - 09.2022
BA Honours Degree - Marketing
University of Strathclyde
09.2019 - 05.2023