Summary
Overview
Work history
Education
Skills
Certification
Languages
Timeline
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CHRYSTLLINE TRESA FERNANDES

Glasgow

Summary

Proposals Manager with expertise in developing persuasive proposals that achieve high-value contracts. Proven track record of enhancing win rates through strategic innovation and effective collaboration with cross-functional teams. Skilled in translating complex requirements into clear narratives that build client trust and drive business growth.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work history

Shift Manager (Leadership & Performance Reporting)

Greggs
United Kingdom
11.2024 - 09.2025
  • Managed operations across 10 stores, producing KPI reports and performance tracking for leadership.
  • Developed transferable skills in leadership, compliance, scheduling, and process optimisation applicable to proposal and project management.

Senior Deal Desk Strategist (Pre-Sales & Proposal Support)

LinkedIn
10.2022 - 09.2023
  • Managed proposals for high-value SaaS opportunities, leading RFP/RFI responses and developing tailored commercial models.
  • Partnered with sales leaders and SMEs to deliver compelling proposal narratives, improving win rates and revenue conversion by ~20%.
  • Produced and reviewed proposal content across LinkedIn Learning and Hiring Solutions.
  • Secured US$2.3M public sector contract, recognised with LinkedIn APAC Culture & Values Award for excellence in proposal execution.
  • Implemented risk mitigation plans whilst considering potential challenges and obstacles.
  • Pioneered digital transformation projects, driving technological advancement and efficiency.

Deal Desk Strategist (Global Proposals & Pre-Sales)

LinkedIn
12.2020 - 10.2022
  • Supported closure of 250+ proposal submissions and bid responses annually across multiple regions.
  • Managed end-to-end proposal process, editing content, coordinating stakeholders, and ensuring compliance with RFP requirements.
  • Streamlined proposal workflows, cutting turnaround time by 40%, enabling faster responses to client deadlines.
  • Delivered training to 50+ sales reps on proposal best practices and CRM usage, improving bid quality and pipeline accuracy.

Media Operations Specialist (Proposal Content & Insights)

LinkedIn
07.2018 - 12.2020
  • Provided performance analysis used to enhance proposal positioning, increasing campaign ROI stories by 30%.
  • Automated reporting workflows, freeing capacity equivalent to 5 FTEs to support pre-sales proposal preparation.

Senior Ad Operations Specialist (RFP Responses)

Yahoo
12.2015 - 07.2018
  • Led RFP and bid responses for 100+ digital media campaigns annually, ensuring proposals aligned with client KPIs and deadlines.
  • Managed end-to-end proposal process, including compliance checks, pricing, and content editing for global clients.
  • Collaborated with sales and account managers to deliver persuasive submissions, achieving a 95% on-time response rate.
  • Embedded campaign insights into bids, improving proposal quality and driving a 25% ROI uplift across submissions.

Education

Master of Business Administration - Business

University of Strathclyde
Glasgow
01.2024 - 03.2025

Bachelors of Engineering - Electronics & Communications

St. Joseph Engineering College
India
09.2011 - 09.2015

Skills

  • Customer focus
  • Proposal evaluation
  • Preparation of RFP responses
  • Bid planning
  • Negotiation mastery
  • Bid presentation creation
  • Quotation preparation
  • Contract analysis

Certification

CMI Level 7 Diploma in Strategic Management & Leadership Practice

Languages

English
Fluent

Timeline

Shift Manager (Leadership & Performance Reporting)

Greggs
11.2024 - 09.2025

Master of Business Administration - Business

University of Strathclyde
01.2024 - 03.2025

Senior Deal Desk Strategist (Pre-Sales & Proposal Support)

LinkedIn
10.2022 - 09.2023

Deal Desk Strategist (Global Proposals & Pre-Sales)

LinkedIn
12.2020 - 10.2022

Media Operations Specialist (Proposal Content & Insights)

LinkedIn
07.2018 - 12.2020

Senior Ad Operations Specialist (RFP Responses)

Yahoo
12.2015 - 07.2018

Bachelors of Engineering - Electronics & Communications

St. Joseph Engineering College
09.2011 - 09.2015

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CHRYSTLLINE TRESA FERNANDES