Christopher Shell
London,UK
Summary
Accomplished commercial leader with extensive expertise in managing global sales, marketing, customer service, and operations. Proven track record in driving growth through effective planning and revenue optimisation strategies. Adept at leading cross-functional teams, implementing change management and transformation projects, driving high employee engagement and customer satisfaction.
Key Highlights
- At GlobalData drove 20% revenue growth, 10% increase in employee engagement and 14% increase in customer satisfaction
- At Brightmine doubled revenues in 5 years
- Promoted 9 times in 24 years and hit target 22/24 times
Overview
5
5
years of post-secondary education
18
18
years of professional experience
Work history
CRO
Global Data London UK
London, UK
09.2025 - 07.2026
- Owned commercial new business sales and marketing functions with £100m+ targets. Managed commercial teams of >60 sales staff.
- Achieved 20% revenue growth in 2026
- Increased employee engagement scores by 10% to 58%
- Increased customer satisfaction scores by 14%, improving overall client retention
- Revamped organisational structure, embedding a new operating model and playbook to enhance operational efficiency
Global Sales Director
Brightmine(RELX / LexisNexis Data Services)
London, UK
03.2019 - 07.2025
- Directed entire sales function of 120 staff, overseeing sales, transformation, pre-sales, and sales enablement teams, achieving revenue targets exceeding £70m . My role included P&L ownership and to provide overall strategic leadership, coordination and functional management of all sales activities
- Expanded channel and partnership revenue by 700% in 5 years.
- Drove consistent growth, doubling revenues across 5 years through margin control.
- Built strategic account programme to raise enterprise sales by 50%.
- Launched 2 SaaS products and supported adoption to sustain yearly growth.
- Improved conversion rates by 30% through structured coaching and practice.
- Created sales methodology from scratch
- Raised AOVs by 40% over 5 years through pricing and packaging changes.
- Led high-performing sales teams to achieve improved performance and productivity.
- Opened new offices in LA, Chicago, and Manila, lifting margins by 10%.
- Coordinated cross-functional teams to ensure alignment of departmental objectives with overall business goals.
Sales Director, UK and Ireland. Head of Tax / Accountancy Markets
LexisNexis
London, UK
12.2013 - 03.2019
- Led team of more than 50 staff delivering £25m-plus new-business targets annually.
- Owned weekly revenue targets for legal and tax sales and advertising division, ensuring alignment with overall business objectives.
- Directed sales strategy and managed information, data, and workflow solution selling.
- Developed sales pipeline through multiple channels and strategies, enhancing overall profitability.
- Identified and pursued new business opportunities, contributing to strategic company expansion.
- Built strong relationships with key clients for long-term business growth.
Executive Director Sales
LexisNexis
Sydney, Australia, Australia
03.2008 - 12.2013
- Managed end-to-end sales function across Australia for workflow and CRM solutions, driving market penetration and client engagement.
- Led CRM and information solution selling to achieve annual revenue targets, contributing to overall business growth.
- Transformed underperforming team to exceed budget by 168% in first year, enhancing team motivation and performance.
- Sat on Australian SLT and set sales priorities for case management offerings.
- Received top global sales leader in whole of company of 120 sales leaders
- Won Circle of Excellence recognition for record year-on-year growth.
- Earned 3 promotions within 5 years through consistent performance.
- Selected for global leadership programme at Harvard twice
Education
Bachelor of Arts – Honours Degree - Business Studies
Northumbria University
Newcastle upon Tyne 09.1998 - 05.2002
Master of Business Administration - Business
University of Northumbria at Newcastle
Newcastle upon Tyne 09.2004 - 05.2006
Skills
-
Sales leadership and cross-functional team management
-
Experience of managing globally sales, marketing, customer service, sales and marketing operations and sales enablement
-
Strategic growth planning
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Change management and transformation
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Collaboration across functions
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Talent acquisition strategies
-
Data analysis and interpretation
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Enterprise client relationship management
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Product strategy development
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Financial management and P&L oversight
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Sales process innovation
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Change leadership initiatives
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Technology integration expertise
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Revenue optimization strategies
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Business growth strategy formulation
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Business development
Accomplishments
- Consistently achieved revenue and margin figures across multiple roles, geographies, and markets.
- Increased revenue by 20% at GlobalData.
- Doubled revenue in 5 years in Brightmine.
- Saw huge growth through 12 years at LexisNexis.
- Promoted 9 times in 24 years
- Hit target 22 times in 24 years
- Values driven leadership focusing on people, listening, empathy and engagement to create highly engaged teams and strong cultures. Proven ability to motivate and develop sales talent to exceed targets
- Built, trained and scaled new offices from scratch, taking new products to new geographies including M&A.
- Focused on customer centric environments and strategies, significantly increasing NPS scores.
- Seasoned in sales methodologies. Trained in MEDPIC, Richardson, SPIN, Challenger and Miller Heiman and certified coach in 2 of these
Timeline
CRO
Global Data London UK
09.2025 - 07.2026
Global Sales Director
Brightmine(RELX / LexisNexis Data Services)
03.2019 - 07.2025
Sales Director, UK and Ireland. Head of Tax / Accountancy Markets
LexisNexis
12.2013 - 03.2019
Executive Director Sales
LexisNexis
03.2008 - 12.2013
Master of Business Administration - Business
University of Northumbria at Newcastle
09.2004 - 05.2006
Bachelor of Arts – Honours Degree - Business Studies
Northumbria University
09.1998 - 05.2002