Christopher Macharthy
Business Development Manager
Bracknell,BRC
Summary
I am a hardworking and results-driven professional with over a decade of success in business development, sales, and account management, particularly within the advertising and digital marketing sectors. I thrive in fast-paced, target-driven environments, and have consistently demonstrated an ability to exceed revenue goals while fostering strong client relationships. My strategic mindset, leadership capabilities, and ability to adapt across roles make me a key asset to any sales or commercial team.
Overview
23
23
years of professional experience
8
8
years of post-secondary education
Work History
Business Development & Senior Account Manager
Media Plan
London, England
10.2019 - Current
- Proactively source and secure new business opportunities through targeted outreach and strategic sales pitches
- Deliver persuasive, customized proposals to prospective clients in the digital marketing and lead generation space
- Manage a portfolio of client accounts, ensuring optimal performance of lead generation campaigns
- Provide strategic insight based on performance data to improve campaign effectiveness
- Coordinate with internal teams for seamless execution of marketing operations
- Drive revenue growth by identifying upsell and cross-sell opportunities
- Handle client reviews, renewals, and maintain long-term relationships built on trust and value
Business Development Manager / Digital Strategist
NewsQuest / Reach Local
London, England
01.2018 - 10.2019
- Proactively sourced and secured new business opportunities through strategic outreach across Greater London
- Consulted with clients to understand business objectives and crafted bespoke digital marketing strategies, including eCommerce, Google Ads, SEO, and Conversion Rate Optimization (CRO)
- Successfully achieved and exceeded quarterly new business targets of £9,000 through value-led selling and consultative engagement
- Conducted regular performance review meetings, providing actionable insights and campaign optimization recommendations to drive client ROI
- Collaborated with internal teams to ensure the seamless delivery of digital campaigns aligned with client goals
Business Development Manager / Digital Strategist
Yell Agency
02.2016 - 01.2018
- Engaged with pre-qualified prospects to conduct in-depth needs assessments and developed tailored digital marketing strategies, incorporating SEO, PPC, website solutions, and performance tracking tools
- Consistently achieved and exceeded new business sales targets of £70,000 per quarter through consultative selling and strategic value propositions
- Managed, trained, and supported 4 cross-functional sales teams, each comprising 7 Account Managers, focusing on coaching, pipeline development, and sales performance improvement
- Delivered onboarding, sales training sessions, and ongoing development plans to drive efficiency, productivity, and alignment with company KPIs
- Maintained strong, long-term client relationships through regular performance reviews, campaign analysis, and ROI-driven reporting
- Acted as a key liaison between clients and internal marketing teams to ensure seamless implementation and optimisation of digital campaigns
- Identified upsell opportunities and implemented account growth strategies, increasing average client spend and satisfaction
Field Sales Account Manager / Telesales Executive
Thomson Local Directories
10.2011 - 02.2016
- Delivered outstanding performance in both inbound and outbound sales roles, consistently exceeding weekly KPIs and ranking as top-performing business development representative for two consecutive months
- Managed and retained a high-value client portfolio worth £500,000, achieving the lowest churn rate within the team by building strong relationships and delivering exceptional service
- Conducted regular face-to-face meetings with SMEs and larger businesses to assess advertising needs and present tailored print and digital marketing solutions
- Played a key role in end-to-end sales, from lead qualification and proposal development to closing deals and handling post-sale account support
- Successfully met and exceeded quarterly revenue targets across both field sales and telesales channels through a combination of consultative sales techniques and persistent follow-up
- Acted as a trusted advisor to clients, offering strategic guidance on local advertising, online visibility, and directory placements to enhance customer acquisition efforts
- Contributed to team knowledge sharing by mentoring new hires on sales techniques, CRM tools, and product offerings
Sales Agent / Team Leader
Maia Consulting
03.2010 - 10.2011
- Cold and warm B2B sales for Three Mobile campaigns
- Mentored new staff, ran training sessions and team motivation briefings
Accounts Manager
DVD Technology
11.2008 - 02.2010
- Managed client accounts and generated new and repeat business
- Met clients regularly and tracked stock logistics
Night Shift Manager
Sainsbury’s
04.2006 - 11.2008
- Supervised night operations and a team of 12
- Managed deliveries and time-sensitive stock handling
General Assistant / Team Leader Trainee
Tesco
09.2005 - 04.2006
- Supported stock management and trained for leadership roles
Painter & Decorator
Ballast Wiltshire
01.2002 - 09.2005
- Provided full interior and specialist decorative services
Education
NVQ Level 2 - Painting and Decorating
Reading College
Reading, United Kingdom 04.1999 - 01.2002
GCSEs - 8 GCSEs A–C
Sindlesham School
Wokingham, WOK 01.1994 - 01.1999
Skills
- Business Development
- Strategic Sales
- Lead Generation
- Digital Marketing
- Google Ads
- SEO
- CRO
- CRM
- Campaign Analytics Tools
- Client Relationship Management
- Team Leadership
- Mentoring
- Commercial Negotiation
- Proposal Writing
- Presentation Skills
- Communication Skills
Interests
Football: Long-standing player with Finchampstead FC
Cycling: Completed the Wokingham Bikeathon (375 miles)
Travel: Enthusiastic about exploring new cultures and destinations across Europe
Personal Information
Date of Birth: 07/27/82
Mountain biking
Avid Extreme Mountain Biker
Passionate about extreme mountain biking, I thrive on the challenge and adrenaline of tackling some of the UK's toughest trails. From navigating the technical descents and steep climbs of BikePark Wales to completing endurance rides like the Wokingham 37.5k Bikeathon, I’m constantly pushing my limits. Whether it’s downhill trails, single-track forest routes, or long-distance events, mountain biking is where I find both focus and freedom.
Timeline
Business Development & Senior Account Manager
Media Plan
10.2019 - Current
Business Development Manager / Digital Strategist
NewsQuest / Reach Local
01.2018 - 10.2019
Business Development Manager / Digital Strategist
Yell Agency
02.2016 - 01.2018
Field Sales Account Manager / Telesales Executive
Thomson Local Directories
10.2011 - 02.2016
Sales Agent / Team Leader
Maia Consulting
03.2010 - 10.2011
Accounts Manager
DVD Technology
11.2008 - 02.2010
Night Shift Manager
Sainsbury’s
04.2006 - 11.2008
General Assistant / Team Leader Trainee
Tesco
09.2005 - 04.2006
Painter & Decorator
Ballast Wiltshire
01.2002 - 09.2005
NVQ Level 2 - Painting and Decorating
Reading College
04.1999 - 01.2002
GCSEs - 8 GCSEs A–C
Sindlesham School
01.1994 - 01.1999
Similar Profiles
Inthida DOUANGPHONEInthida DOUANGPHONE
Purchase at Panyathip Plan B Media Lao Co.,LTDPurchase at Panyathip Plan B Media Lao Co.,LTD
LaTonya Clarke, LPNLaTonya Clarke, LPN
Clinical Operations Analyst/Authorization Coordinator at Sentara Health Plan/Virginia Premier Health PlanClinical Operations Analyst/Authorization Coordinator at Sentara Health Plan/Virginia Premier Health Plan
Jessica MunnJessica Munn
Live Chat Team Member at Plan Tracker Plan ManagementLive Chat Team Member at Plan Tracker Plan Management
Victoria OkekeVictoria Okeke
Salesperson at FamilySalesperson at Family
JOYCE ASUMINGJOYCE ASUMING
Senior Support Worker at Uniq HealthcareSenior Support Worker at Uniq Healthcare