Christopher Kinsella

ODL specialises in manufacturing plastic injection-moulded glazing cassettes and composite doors, supplying CNC fabricators and fenestration manufacturers.
As Business Development Manager, I’ve driven revenue growth through strategic sales initiatives and targeted market research to uncover new opportunities. I’ve consistently converted leads by arranging face to face product demos and cultivating strong client relationships, boosting customer retention and brand loyalty. I’ve led successful product launches, improved market penetration, and effectively managed crisis situations with minimal disruption to operations. Despite stock shortages in 2023, I built a pipeline of prospective customers committed to onboarding in 2024. From Q3 2023 to year-end 2024, we increased ODL’s prepped door manufacturing output by 200%.

Following strong personal performance at NWP, I secured a promotion to manage the team. I supported the expansion of the sales team by helping recruit, train, and manage new Sales Executives to replicate my results. I was then tasked with leading the team to generate £200,000 in new customer revenue in 2019. This target was successfully achieved within eight months.

I prepared comprehensive sales reports for senior management's review and strategic planning purposes, streamlined office procedures, reducing administrative workload for the team by implementing a new CRM system which improved tracking of leads and conversions, along with automating numerous processes to ensure that my team could maximise their selling potential.

In my role as a Sales Executive, I built a customer base entirely from the ground up.
This involved proactively sourcing leads and cold calling businesses across the UK, while engaging with senior purchasers and directors of SMEs to understand their specific needs. Through a consultative and customer-focused approach, I developed strong relationships, secured a high volume of repeat business, consistently exceeded sales targets, and delivered significant revenue growth for NWP. Most of this was phone based with the occasional face to face meeting.