Christopher Ashmore
Nr Evesham,Warwickshire
Summary
Experienced Sales professional with in-depth experience and a sustained record of success, in the Business-to-Consumer marketplace. Extensive background with National New Build developers, managing sales, staff and cultural change across all levels. Outstanding team player, who through a participative approach creates robust strategies to translate vision into achievements. Strong analytical, problem solving and decision-making skills with a passion for customer care and quality together with excellent communication skills and established professional network. Seeking Sales & Marketing role, to transform sales performance and increase profitability whilst promoting standards of excellence.
Overview
31
31
years of professional experience
20
20
years of post-secondary education
Work History
Business Owner / Operator
Self Employed
Stratford-upon-Avon, Warwickshire
10.2011 - Current
- Conceived, financed and launched my own business in Commercial and Domestic cleaning across Warwickshire
- Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
- Generated 5% + increase in revenue year-on-year.
- Created thorough business plan to guide strategic decision-making and enhance business success.
- Compared sales performance with intended goals on short and long term basis.
- Performed high-quality routine cleaning, including Commercial and Domestic Bin cleaning, in over 2500 properties monthly.
- Reconciled all company accounts, including credit cards and expenses.
Sales Negotiator
Barratt West Midlands
01.1993 - 01.1996
- Arranged and attended viewing appointments, facilitating sales and progressing sales through to exchange and completion.
- Registered applicants and buyers on company database, regularly updating details to maintain quality assurance compliance.
- Won National Sales Arena Award Barratt 2000 .Improved, presented, tended, organised and maintained development and sales office to win award nationally from 452 developments judged.
- Demonstrated exemplary selling skills winning sales negotiator of the year 2 years running
- Identified, transformed, analyzed, negotiated and increased sales performance of struggling development by 333%
Sales Supervisor
Barratt West Midlands
01.1997 - 01.2002
- Improved and mentored 5 sites across West Midlands & Worcestershire, analysing and identifying new market opportunities to maximise sales performance, and managed own site.
- Motivated 280 delegates with key note speech
- Promoted, presented, trained, composed and delivered inspirational presentation to regional sales force, consequently recruited to deliver senior management training program
- Coached team members to reach and exceed weekly and monthly sales goals.
Sales and Marketing Director
Taylor Wimpey
Oxford, Oxfordshire
08.2010 - 09.2011
- With annual turnover of £98 million, 140 Direct Employees and 120 Sub Contractors
- Assisted in developing agile marketing strategy to meet marketing KPIs.
- Ideated online and offline campaigns to generate leads and convert to customers.
- Communicated with potential leads via phone calls, cold emails and in person, providing information about product portfolio.
Sales & Marketing Director
Barratt Developments plc
01.2007 - 10.2009
- Market leading builder with national coverage
- Turnover £3.5 billion and 6,400 employees, Full operational management for Barratt & David Wilson Home sales performance, brand management and customer care results across Greater Midlands area
- Generated £98 million gross revenue and £9 million profit
- Transformed division's sales performance in less than 2 years Evaluated, planned, reorganised, integrated, retrained and standardised team producing over 100% growth
- Reduced marketing operating costs by 25% per annum
- Integrated, defined, protected and enforced brand values of two strong brands from one operation
- Directed team through change in worst market since records began
- Enforced, consolidated, improved, reduced and protected sales performance whilst reducing operating costs by 10%
- Generated 1400% increase in Part Exchange use
- Recruited, trained, coached, organised and motivated dedicated department producing 91 extra sales (£15.9 million revenue)
Sales & Marketing Manager
01.2002 - 01.2006
- Controlled and developed 16 sites across West Midlands, with 29 employees consistently producing 10% growth per annum and contributing to pre tax profits in excess of £10 million
- Initiated re-launch of site producing 30% increase in sales
- Conceived, consulted, motivated, promoted and re-marketed tired development to increase sales performance
- Improved efficiency and accuracy of performance of management team
- Implemented, enforced, organised and restructured reporting procedure, increasing sales by 5%
- Developed sales meeting format to improve staff communication
- Pioneered, communicated, shared and standardised sales meeting format, subsequently adopted nationwide
- Organised, implemented and project managed delivery of key expansion of outlets, on time and on budget to produce further 72 sales (£12.6 million gross revenue)
Assistant Sales Manager
01.1996 - 01.1997
- Achieved exceptional client satisfaction feedback and ratings.
- Generated company growth through market expansion and sales.
Education
12.1993 - 10.2009
Various Vocational training courses attended including team building, delegation, coaching, professional selling, CRM management, PMS training, objection handling, assessment and interview techniques
Bachelor of Arts - Development Studies
09.1990 - 06.1993
A-Levels - Geography, Economics, History, General Studies
09.1987 - 06.1989
Skills
- Strategic Thinking: Strategic vision, ideas development, forward planning, research, analysis and evaluation, problem solving and resolution, integrated management, business objectives focused
- Business Development: Change management, business turnaround, creating new opportunities, understanding business drivers
- Sales: Sales strategy and management, confident spokesperson, contract and account management
- Operations and Logistics: Issue identification, feasibility studies, supply chain management, improving productivity and time efficiency, reducing costs, project management, resource measurement, developing quality standards and installing best practice
- People Management: Communications at all levels, motivating, encouraging, coaching, training and development, influencing, recruitment, conflict management, identifying individuals' strengths, facilitator and builds trust
- Customer Relationship Building: Negotiation, persuasion, client needs identification, business benefits, focused targeting, customer analysis, improve customer satisfaction
- Market Positioning: Strong market awareness, new channel identification and market analysis
- Sales goal attainment
- Relationship management
- Customer-focused
Interests
Music, theatre, cooking & fine dining, travel, photography, coastal path walking, cycling, swimming
(occasionally tennis)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Business Owner / Operator - Self Employed
10.2011 - Current
Sales and Marketing Director - Taylor Wimpey
08.2010 - 09.2011
Sales & Marketing Director - Barratt Developments plc
01.2007 - 10.2009
Sales & Marketing Manager -
01.2002 - 01.2006
Sales Supervisor - Barratt West Midlands
01.1997 - 01.2002
Assistant Sales Manager -
01.1996 - 01.1997
Various Vocational Training - ,
12.1993 - 10.2009
Sales Negotiator - Barratt West Midlands
01.1993 - 01.1996
University of Kent - Bachelor of Arts, Development Studies
09.1990 - 06.1993
The Stourport High School and Sixth Form College - A-Levels, Geography, Economics, History, General Studies
09.1987 - 06.1989
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