Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Christine James

Http://uk.linkedin.com/in/christineannjames/

Summary

Accomplished career in marketing with 20 years in senior leadership roles and five as executive board director. High performing results-driven marketer with track record in strategic leadership and operational delivery. Inspired and authentic communicator and confident presenter. Passionately committed to creating accountable business value. Structured, disciplined, and naturally collaborative. Self-aware and known for integrity. Inquisitive and brave with a growth mindset. Career highlights include delivery of international business re-brand with an increase in sales of xx; championing digital transformation and creating new team to deliver digital strategy; and influencing the strategic, operational, financial, and cultural board decisions.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Marketing Director

The 1:1 Diet
10.2017 - 06.2023
  • Led data-driven marketing plan and budget
  • Member of board team that created 5-year business strategy, new governance structure, financial planning & analysis framework, updated values, and navigated the business through period of unprecedented change
  • Worked with CEO to create and deliver crisis management and stakeholder engagement communications throughout resilience, rebound and recovery stages of business
  • Built and developed high performing teams and ways of working across marketing, digital and product development
  • Championed ‘digital’ across business through research, workshops, perception challenge, education, and recruitment; culminating in creation of new digital team focused on optimising customer journey experience through data harvesting, automation and embracing best practice.

Head of Marketing & Communications

The 1:1 Diet
02.2014 - 10.2017
  • Led 12-month brand review to address flat lining sales growth
  • Partnered with McCann and implemented rigorous branding process resulting in brand transformation proposal with business recommendations, brand proposition, and creative execution – all approved by board with six business projects instigated
  • Ran alignment workshops with board to establish commercial ambition, creating urgency for growth and taking ownership of difficult conversations and challenges, resulting in financial KPIs set as part of 5-year strategic plan
  • Created and delivered £4.9m brand activation omnichannel campaign supported by five collaborating agencies delivering 5.1m dieters into funnel, doubling spontaneous awareness, generating 148K leads to website and reaching 38% Share of Voice, increase of xx
  • UK sales up 18% on previous year with uplift of 3,000 customers vs previous year
  • Responsible for presenting and communicating brand review, launch and activation to 230 employees, 6,000 customers, and 30 international distributors
  • Developed and presented customised funnel to business
  • Ran sales & marketing workshops which identified 16 activities to connect, improve and optimise the funnel, these were built into future campaigns
  • Results

Regional Head of Marketing

BMI HEALTHCARE
04.2013 - 12.2013
  • Responsible for team management and execution of the central regional marketing strategy.

Corporate Communications Manager

AAH Pharmaceuticals
09.2012 - 02.2013
  • Six-month contract to create and deliver employee and external stakeholder messages following company merger.

Marketing & Communications Manager

01.2008 - 01.2012
  • Responsible for marketing team and delivering marketing strategy for independent pharmacies
  • Key communications lead on business projects, including board engagement
  • Transformed marketing materials and sales team engagement which contributed to opening 350 new customer accounts, generating £30m worth of sales, representing 4% uplift on previous year
  • Devised online communication campaign and tool which provided essential customer delivery updates during 2012 Olympic Games, resulting in daily email alerts to 900 customers over 47 days
  • Reduced marketing costs by £140K through agency consolidation and tendering process
  • Researched, created, and negotiated unique supplier opportunity leading to income of £200K, which was later extended to 2-year deal.

Marketing Manager

01.2003 - 01.2008
  • Created and delivered customer plan, leading to increased customer numbers and market share
  • Created and introduced procedures, guidelines, and templates to streamline and standardise brand across organisation, providing consistency and engagement.

Trade Marketing Manager

01.2000 - 01.2003
  • Launched unique healthcare category into Sainsbury’s pharmacy
  • Delivered training programme into 80 Superdrug pharmacies
  • Received special recognition award for key customer achievements.

Brand Manager

01.1998 - 01.2000
  • Developed and led relaunch of Vantage brand and customer programme, budget of £2.5m
  • Collaborated with sales teams to win 1,500 new customers
  • Introduced personalised direct mail campaigns for pharmacy customers reaching 3.5m consumers.

Communications Manager

01.1997 - 01.1998

Marketing Manager

BLACKBURN ICE AREA
01.1995 - 01.1997
  • Tripled attendance at ice hockey matches, secured 3-year shirt sponsorship deal, created schools programme in partnership with Blackburn Rovers FC, interviewed by Granada TV and Radio5Live.

Education

Bachelor of Science - Industrial & Business Systems - 2:1

De Montfort University
Leicester

Skills

  • Executive Board Director
  • Commercially Astute
  • Strategic Planning
  • Strategic Analysis
  • Leadership
  • Marketing Strategy
  • Brand
  • Communications
  • Stakeholder Engagement
  • Influential Presenter
  • Team Development
  • Budget Management
  • Crisis Management
  • Project Management
  • Digital Transformation

Certification

Mini MBA in Marketing - Mark Ritson - Dec 2023

Certificate in Company Direction - Institute of Directors – Oct 2021

Crisis Training - Media First - 2018

Leadership on Purpose - Ashridge Hult / Megan Reitz - Sept 2016

Personal Effectiveness & Power - Roffey Park - Sept 2004

Professional Certificate in Management - Open University / CMI

Advanced Marketing Certificate - CIM

Timeline

Marketing Director

The 1:1 Diet
10.2017 - 06.2023

Head of Marketing & Communications

The 1:1 Diet
02.2014 - 10.2017

Regional Head of Marketing

BMI HEALTHCARE
04.2013 - 12.2013

Corporate Communications Manager

AAH Pharmaceuticals
09.2012 - 02.2013

Marketing & Communications Manager

01.2008 - 01.2012

Marketing Manager

01.2003 - 01.2008

Trade Marketing Manager

01.2000 - 01.2003

Brand Manager

01.1998 - 01.2000

Communications Manager

01.1997 - 01.1998

Marketing Manager

BLACKBURN ICE AREA
01.1995 - 01.1997

Bachelor of Science - Industrial & Business Systems - 2:1

De Montfort University

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Christine James